Avery E. Holton
  • Undergraduate Journalism Sequence Coordinator, Communication
  • Student Media Advisor, Communication
  • Assistant Professor, Communication

Research Keywords

  • Virtual Reality
  • Vaccine
  • Social Media
  • Journalism
  • Health Communication
  • Digital Media

Presentations

  • Parsloe, S. & Holton, A.E. (2016, November). #Boycottautismspeaks: Communicating a counternarrative through cyberactivism and connective action. Paper presented at the National Communication Association Conference, Disabilties Studies Caucus. Philadelphia, PA. *Top Faculty Paper Honors . Conference Paper, Refereed, Presented, 11/2016.
  • Molyneux, L., Holton, A. E., Lewis, S. C. (2016, August). Journalistic identity as branding: Individual, organizational, and institutional considerations. Paper presented at the Association for Education in Journalism and Mass Communication Conference, Newspaper and Online News Division. Minneapolis, MN. *Top Faculty Paper Honors . Conference Paper, Refereed, Presented, 08/2016.
  • Holton, A.E. (2016, August). News Engagement Day: Professional engagement. Panel presenter for “News Engagement Day 2016: Extending NED’s to the election, the profession, and beyond.” Association for Education in Journalism and Mass Communication Conference. Minneapolis, MN. Invited Talk/Keynote, Presented, 08/2016.
  • Lewis, S. C., Coddington, M., Usher, N., & Poepsel, M. (2016, August). Reciprocity and the communcal function of journalism. In Holton, A. E. (chair). Research panel for Participatory Journalism Interest Group and Community Journalism Interest Group, Association for Journalism and Mass Communication Conference. Minneapolis, MN. Invited Talk/Keynote, Presented, 08/2016.
  • Holton, A. E., Coddington, M., & Lewis, S. C. (2016, July). Reciprocity as a (digital) bridge for newspapers. Entrepreneurial Journalism Educators Summit. City University of New York. New York, NY. Invited Talk/Keynote, Presented, 07/2016.
  • Holton, A. E., Lee, A., & Chen, V. (2016, June). Extending explications of news overload: Effects of content and topic specific factors on selective scanning and news avoidance. Paper presented at the International Communication Association Conference, Journalism Studies Division. Fukuoka, Japan. Conference Paper, Refereed, Presented, 06/2016.
  • Lazard, A. & Holton, A. E. (2016, June). My cancer, my image: Implicit communication of cancer and gender in Instagram self-representations. Paper presented at the Visual Communication Conference. Salt Lake City, UT. Conference Paper, Refereed, Presented, 06/2016.
  • Holton, A. E., Canary, H., & Wong, B. (2016, June). Business and breakthrough: Framing (expanded) genetic carrier screening for the public. Paper presented at the International Communication Association Conference, Journalism Studies Division. Fukuoka, Japan. Conference Paper, Refereed, Presented, 06/2016.
  • McGregor, S. & Holton, A. E. (2016, April). Vaccine networks: Examining acute and perpetual networks and discourse on Twitter. Presented at the 7th Annual McCombs Healthcare Symposium. The University of Texas at Austin, Austin, TX. Conference Paper, Refereed, Presented, 04/2016.
  • Holton, A. E., Canary, H., & Wong, B. (2016, April). Business, breakthrough, and silent sources: News media portrayals of genetic expanded carrier screening. Presented at the 7th Annual McCombs Healthcare Symposium. The University of Texas at Austin, Austin, TX. Conference Paper, Refereed, Presented, 04/2016.
  • Holton, A. E. (2016, April). Virtual reality: Research, education, innovation. International Symposium on Online Journalism. University of Texas at Austin. Austin, TX. Invited Talk/Keynote, Presented, 04/2016.
  • Holton, A. E. & Lazard, A. (2016, February). Representing cancer: Implicit communication of cancer and gender on Instagram. Presented at the Media+Health Symposium. Virginia Commonwealth University, Richmond, VA. Conference Paper, Refereed, Presented, 02/2016.
  • Holton, A. E. & Lazard, A. (2016, February). My self, my scars: Representations of cancer and gender on Instagram. Utah Symposium on the Digital Humanities. Utah Valley University. Orem, UT. Invited Talk/Keynote, Presented, 02/2016.
  • Holton, A. E. (2015, December). #Cancer: A brief exploration of social and emotional exchange through social media. Public Health Grand Rounds. Department of Family and Preventative Medicine, University of Utah. Salt Lake City, UT. Invited Talk/Keynote, Presented, 12/2015.
  • Jensen, J. D., Holton, A. E., Krakow, M., Weaver, J., Donovan, E. & Tavtigian, S. (2015, November). Intentions to take low-dose aspirin for colorectal cancer prevention: Findings from the translating research into action study. Presented at the 100th annual meeting of the National Communication Association, Las Vegas, NV. Conference Paper, Refereed, Presented, 11/2015.
  • Samhouri, M., Holton, A. E., Mooney, R., & Wu, Y. (2015, October). Use of social media to seek health information in adolescent and young adult cancer survivors. Presented at the annual Translating Cancer Epidemiology: From Cells to Clinic and Populations. Huntsman Cancer Institute, Salt Lake City, UT. Conference Paper, Refereed, Presented, 10/2015.
  • Mooney, R., Tulley-Bahe, M., Grahmann, B., Gardner, E., Haskins, C., Yi, J., Holton, A. E., Spraker-Perlman, H., Fluchel, M., Wu, Y. (2015, October). The use of social media among parents of children with cancer. Presented at the annual Translating Cancer Epidemiology: From Cells to Clinic and Populations. Huntsman Cancer Institute, Salt Lake City, UT. Poster, Presented, 10/2015.
  • Holton, A. E. (2015, September). Saving Health Journalism? Freelance journalists as intrapreneurial innovators in a time of newsroom crisis. Presented at Future of Journalism Conference, Cardiff University, UK. Conference Paper, Refereed, Presented, 09/2015.
  • Coddington, M., Holton, A. E. & Lewis, S. C. (2015, May). Reciprocation and Participation: The role of reciprocity in participatory journalism. Presented at International Communication Association Conference, Journalism Studies Division. San Juan, PR. Conference Paper, Refereed, Presented, 09/2015.
  • Holton, A. E., Lewis, S.C. & Coddington, M. (2015, September). Interacting with audiences: role conceptions, reciprocity, and journalistic perceptions about participation. Presented at Future of Journalism Conference. Cardiff University, Cardiff, UK. Conference Paper, Refereed, Presented, 09/2015.
  • Holton, A. E. (2015, August). Brand You: Harnessing networked branding across emerging social media platforms. #UtahJCamp. Weber State University. Ogden, UT. Invited Talk/Keynote, Presented, 09/2015.
  • McKeever, B., McKeever, R., Holton, A. E. & Li, J. (2015, August). The silent majority: Childhood vaccinations and antecedents for communicative action. Presented at Association for Education in Journalism and Mass Communication Conference, Communicating Science, Health, Environment, and Risk (ComSHER) Division. San Francisco, CA. Conference Paper, Refereed, Presented, 08/2015.
  • Boyles, J., McGregor, S. C., Himelboim, I., Vargo, C. J. (2015, August) Big Data, friend or foe? De-stigmatizing the use of big data to advance communication research. In Holton, A. E. (chair). PR&R panel for Communication Technology Division, Association for Journalism and Mass Communication Conference. San Francisco, CA. Presentation, Presented, 08/2015.
  • Holton, Avery, & Molyneux, Logan (2015, May). Identity lost? The personal impact of brand journalism. Presented at International Communication Association Conference, Journalism Studies Division. San Juan, PR. *Top Faculty Paper . Conference Paper, Refereed, Presented, 05/2015.
  • Mooney, R., McPhail, J., Wilson, A., Holton, A. E., Hung, M., Samhouri, M., Spraker-Perlman, H., Fluchel, M. & Wu, Y. (2015, April). The importance of involving family members in promoting healthy lifestyles: Behaviors for young adult cancer survivors. Presented at Society of Pediatric Psychology Annual Conference. San Diego, CA. Poster, Presented, 04/2015.
  • Holton, A. E., Lewis, S. C. & Coddington, M. (2015, February). Reciprocal me: Journalism and the new engagement. Presented at Re-Inventing Journalism. Zurich University of Applied Sciences. Winterthur, Switzerland. Conference Paper, Refereed, Presented, 02/2015.
  • Holton, Avery (2014). Organizer of the panel entitled, #Net-work: The Transformative Role of Social Networks in the News. Accepted by the Newspaper and Online News Division and co-sponsored by the Electronic News Division, for presentation at the Association for Education in Journalism and Mass Communication Conference, Montreal, Canada, August 2014. Conference Paper, Refereed, Accepted, 01/2014.
  • Holton, Avery & Molyneux, Logan (2014) Branding (health) journalism. Paper presented to the International Symposium on Online Journalism. Austin, TX. April 4-5. Conference Paper, Refereed, Accepted, 01/2014.
  • Holton, Avery & Molyneux, Logan (2014) Branding health journalism. Perceptions, practices, and emerging norms. Paper presented to the International Communication Association Conference, Seattle, WA, May 22-26. Conference Paper, Refereed, Accepted, 01/2014.
  • Holton, Avery (2014). Reciprocal journalism. Rethinking Journalism II: The Societal Role & Relevance of Journalism in a Digital Age. Centre for Media and Journalism Studies, University of Groningen. Groningen, Netherlands. January 25-26. Conference Paper, Refereed, Presented, 01/2014.
  • Holton, Avery, Lewis, Seth, & Coddington, Mark (2014). Reciprocity in journalism: Concepts and challenges. International Symposium on Online Journalism. University of Texas at Austin. Austin, Texas. April 4-5. Invited Talk/Keynote, Accepted, 01/2014.
  • Holton, Avery & McElroy, Kathleen (2014). Black girls in search of 140 characters: Twitter as rhetorical expression. Presentation on the panel entitled, What It Means to be a Woman Online, for presentation at the 16th Biennial Rhetoric Society of America Conference, San Antonio, TX. May 25. Conference Paper, Refereed, Accepted, 10/2013.
  • Holton, Avery, Farrell, Laura, & Fudge, Julie (2013). A threatening space? Stigmatization and the framing of autism in the news media. Paper presented to the Association for Education in Journalism and Mass Communication Conference, Communicating Science, Health, Environment, & Risk (ComSHER) Division. Washington, D.C. August 8-11. *Top paper honors . Conference Paper, Refereed, Presented, 08/2013.
  • Suran, Melissa, Holton, Avery, & Coleman, Renita (2013). Topical punch: The idiosyncratic relationship between framing, health topic and how readers respond to online articles Paper presented to the Association for Education in Journalism and Mass Communication Conference, Communicating Science, Health, Environment, & Risk (ComSHER) Division. Washington, D.C. August 8-11. Conference Paper, Refereed, Presented, 08/2013.
  • Holton, Avery, Baek, Kang, Yaschur, Carolyn, & Coddington, Mark (2013). Motives for linking on Twitter: Reciprocity and communality in a digital space. Paper presented to the International Communication Association Conference, Communication and Technology Division. London. June 17-21. Conference Paper, Refereed, Presented, 06/2013.
  • Lawrence, Regina, Molyneux, Logan, Coddington, Mark, & Holton, Avery (2013). Tweeting conventions: Political journalists’ use of Twitter to cover the 2012 presidential campaign. Paper presented to the International Communication Association Conference, Political Communication Division. London. June 17-21. Conference Paper, Refereed, Presented, 06/2013.
  • Holton, Avery & Lee, Angela (2013). When sickness closes in: Drivers of a proactive behavior during a health crisis. Paper presented to the International Communication Association Conference, Health Communication Division. London. June 17-21. Conference Paper, Refereed, Presented, 06/2013.

Research Groups

  • Utah Center for Excellence in ELSI Research (UCEER), Research Professor. Health Sciences. 01/2015 - 01/2019. Awards/Scholarships/Stipends: 2016 National Institutes of Health and National Human Genome Research Institute RM1 funding to support research focused on issues relevant to population screening for genetic conditions including effective traditional and social media communication and digital community construction. Primary Investigator, Jeffrey Botkin. Co-Investigator/Project Lead. $3,880,000 .
  • Utah Center for Excellence in ELSI Research, Research Professor. Multiple, UCEER. 01/2015 - present.
  • Communicating Science and Health in Social Media, Research Professor. Communication. 01/2015 - present.
  • Networked Health Lab, Research Professor. Communication. 03/2014 - present. Awards/Scholarships/Stipends: $10,000 start-up.

Grants, Contracts & Research Gifts

  • The University of Utah Center for Excellence in ELSI Research (UCEER) Grant. PI: Avery Holton. Co-PI(s): Heather Canary, Bob Wong. 02/2015 - present. Total project budget to date: $12,500.00
  • Networked Health Lab. PI: Avery E. Holton. Co-PI(s): Ye Sun. Great Ideas in Humanities Grant, 11/2013 - present. Total project budget to date: $10,000.00
  • Funding for Smart Reporting: Innovations in News Coverage. PI: Avery E. Holton. Individual Teaching Grant - University Teaching Committee, 10/2013 - present. Total project budget to date: $3,500.00

Publications

  • Mooney R., Mahasen S., Holton A. E., Devine K., Kirchhoff A., Wright J., Wu Y. P. Adolescent and young adult cancer survivors' perspectives on their internet use for seeking information on healthy eating and exercise. Journal of Adolescent and Young Adult Oncology. (in press). In press, 08/2016.
  • Holton, A. E., Canary, H., & Wong, B. Business and breakthrough: Framing (expanded) genetic carrier screening for the public. Health Communication. (in press). In press, 08/2016.
  • Jensen, J. D., Holton, A. E., Krakow, M., Weaver, J., Donovan, E., & Tavtigian, S. (2016). Colorectal cancer prevention and intentions to use low-dose aspirin: A survey of 1,000 U.S. Adults 40 – 65. Cancer Epidemiology, 41, 99-105. Published, 04/01/2016.
  • Holton, A. E., Lewis, S. C. & Coddington, M. Interacting with audiences: Journalistic role conceptions, reciprocity, and perceptions about participation. Journalism Studies. (in press). In press, 01/2016.
  • Holton, A. E. Intrapreneurial informants: An emergent role of freelance journalists. Journalism Practice. (in press). In press, 01/2016.
  • Myrick, J., Holton, A. E., Himelboim, I., & Love, B. (2016). #Stupidcancer: Exploring a typology of social support and the role of emotional expression in a social media community. Health Communication, 31(5), 596-605. Published, 01/2016.
  • Chyi, I., Lee, A. & Holton, A. E. (2016). Examining the third-person perception on news consumers’ intention to pay. Electronic News, 10(1), 24-44. Published, 01/2016.
  • McKeever, B., McKeever, R., Holton, A. E. & Li, J.-Y. The silent majority: Childhood vaccinations and antecedents for communicative action. Mass Communication & Society. (in press). In press, 01/2016.
  • De Maeyer, J. & Holton, A. E. Why linking matters: A metajournalistic discourse analysis. Journalism. (in press). In press, 01/2016.
  • Holton, A. E. & Molyneux, L. Identity lost? The personal impact of brand journalism. Journalism. (in press). In press, 01/2016.
  • Myrick JG, Holton AE, Himelboim I & Love B (2015). #Stupidcancer: Exploring a Typology of Social Support and the Role of Emotional Expression in a Social Media Community. Health communication. Vol. 31, 596-605. Published, 12/01/2015.
  • De Maeyer, J. & Holton, A. E. (2015). Why linking matters: A metajournalistic discourse analysis. SAGE Publications. Published, 2015.
  • Dixon, Graham N., McKeever, Brooke Weberling, Holton, Avery E., Clarke, Christopher & Eosco, Gina (2015). The Power of a Picture: Overcoming Scientific Misinformation by Communicating Weight-of-Evidence Information with Visual Exemplars: The Power of a Picture. Wiley-Blackwell. , n/a-n/a. Published, 2015.
  • Wu, Y. P., Yi, J., McClellan, J., Tian, T., Grahmann, B., Kirchhoff, A. C., Holton, A. E. & Wright, J. (2015). Barriers and facilitators of healthy diet and exercise among adolescent and young adult cancer survivors: Implications for behavioral interventions. Journal of Adolescent and Young Adult Oncology, 4(4), 184-191. Published, 12/2015.
  • Clarke, Christopher E., Dixon, Graham N., Holton, Avery & McKeever, Brooke Weberling (2015). Including “Evidentiary Balance” in News Media Coverage of Vaccine Risk. Informa UK Limited. , 1-12. Published, 2015.
  • Holton, Avery & Molyneux, Logan (2015). Branding (Health) Journalism: Perceptions, practices, and emerging norms. Informa UK Limited. , 1-18. Published, 2015.
  • Holton, A. E., Coddington, M., Lewis, S. & Gil de Zuniga, H. (2015). Reciprocation and the news: The role of personal and social media reciprocity in news creation and consumption. International Journal of Communication, 9, 2526-2547. Published, 10/2015.
  • Holton, A. E., Lawson, S. & Love, C. (2015). Unmanned aerial vehicles: Opportunities, barriers, and the future of ‘drone journalism.’ Journalism Practice, 9(5), 634-650. Published, 09/2015.
  • Lawson, S., Love, C. & Holton, A. E. (2015). Eyes in the skies: First Amendment implications of the FAA drone ban as applied to journalists. Journal of Science and Law Technology (Boston University), 21(1). Published, 02/2015.
  • Commenting on health: A framing analysis of user comments in response to health articles online. Journal of Health Communication, 19(7), 825-37. Published, 08/2014.
    https://www.academia.edu/5815147/Commenting_on_Hea...
  • A threatening space? Stigmatization and the framing of autism in the news. Communication Studies, 65(2), 189-207. Published, 06/2014.
    https://www.academia.edu/6325430/A_Threatening_Spa...
  • When the gates swing open: Examining network gatekeeping in a social media setting. Mass Communication & Society, 17(2), 236-57. Published, 05/2014.
    https://www.academia.edu/4121271/When_the_Gates_Sw...
  • Seeking and sharing: Motivations for linking on Twitter. Communication Research Reports, 31(1), 33-40. Published, 05/2014.
    https://www.academia.edu/6046161/Seeking_and_Shari...
  • Reciprocal journalism: A concept of mutual exchange between journalists and audiences. Journalism Practice, 8(2), 229-241. Published, 05/2014.
    https://www.academia.edu/5403995/Reciprocal_Journa...
  • Topical punch: Health topics as drivers of idiosyncratic reader responses to online news articles. Journalism and Mass Communication Quarterly, 91(4), 725-739. Published, 04/2014.
    https://www.academia.edu/8394585/Topical_Punch_Hea...
  • Methodologies in e-Health research for low health literate audiences. Journal of Computer Mediated Communication, 19(3), 516-528. Published, 02/2014.
    https://www.academia.edu/6753503/eHealth_and_Healt...
  • Tweeting conventions: Political journalists’ use of Twitter to cover the 2012 presidential campaign. Journalism Studies, 15(6), 789-806. Published, 01/2014.
    https://www.academia.edu/4561127/Tweeting_Conventi...
  • Overcoming the effects of “falsely balanced” media coverage of health risks through attention to context. Health Communication. In press, 12/2013.
  • Commenting on health: A framing analysis of user comments in response to health articles online. Journal of Health Communication. In press, 12/2013.
    https://www.academia.edu/5815147/Commenting_on_Hea...
  • Seeking and sharing: Motivations for linking on Twitter. Communication Research Reports, 31(1), 33-40. In press, 12/2013.
    https://www.academia.edu/6046161/Seeking_and_Shari...
  • The politics of tweeting: Journalists’ use of Twitter during the 2012 presidential campaign. Journalism Studies. In press, 10/2013.
  • Whose news? Whose values? Citizen journalism and journalistic values through the lens of content creators and consumers. Journalism Practice, 7(6), 720-737. Published, 10/2013.
    https://www.academia.edu/2497342/Whose_News_Whose_...