JEFF D. DAVIS portrait
  • Assistant Professor (Lecturer), Marketing Department


  • Bachelor of Science, Marketing, University of Utah
  • Bachelor of Arts, German, University of Utah


Jeff is an international executive with global “Big Company” and entrepreneurial “Start Up” experience. Currently, Jeff is the Founder and CEO of Molio Inc., a venture-backed, creative and media analytics agency, famous for building brands on YouTube with capabilities to originate, co-create and validate new brands with its Innovation and Validation Model at AM:LABS.

For 23 years, Jeff built brands at Procter & Gamble, in numerous product sectors (consumer-packaged goods, pharmaceuticals and beauty) and in several countries (USA, Canada, Germany, Czech Republic, Slovakia). For 11 years at P&G, Jeff led the Pharmaceutical division in Germany and Canada and later was the Director of Global Business Development in Cincinnati responsible for partnering, licensing or acquiring new drug candidates from a network of Pharma, Biotech and Venture Capital communities. More than half of Jeff’s career has been outside the U.S.

After retiring from P&G in 2009, Jeff was the angel investor, board member and eventual CEO of Orabrush Inc., which pioneered Molio’s model and successfully built the Orabrush tongue cleaner brand. According to Google, Orabrush was one of the first companies to build and commercialize a product on a global level leveraging only YouTube advertising and recognized Orabrush as one of the 10 most iconic ad moments on YouTube alongside billion-dollar brands. Orabrush became the #1 tongue cleaner in the world. DenTek Oral Care acquired the Orabrush brand in 2014. The “Molio Method” has been touted as a disruptive approach for building brands and has been recognized by AdAge, the Wall Street Journal, the New York Times, TechCrunch, ABC’s Nightline, MediaPost and Bloomberg TV.

Jeff is a rare executive that has run global billion-dollar businesses and has also successfully launched two startups with successful exits. At the University of Utah business school, Jeff serves as adjunct professor of Marketing and is a published academic author. Jeff currently serves as a board member to a number of start-up brands. In addition to speaking German fluently, Jeff is an avid skier and an advanced open water scuba diver and a less advanced golfer.

Jeff earned a B.S. in Marketing and a B.A. in German from the University of Utah and resides in Salt Lake City, Utah.