Professional Organizations
- Institute for the Study of Business Markets. 07/01/2020 - present. Position : Advisory Board.
- Product Development and Management Association. 01/2013 - 12/31/2018. Position : Vice President of Publications.
- PDMA Foundation. 01/2010 - present. Position : Director.
- European Institute for Advanced Studies in Management: International Product Development and Management Conference. 01/2006 - present. Position : Vice Chairman, Organizing Committee.
- Institute for the Study of Business Markets. 06/2004 - present. Position : Fellow.
- Product Development & Management Association. 01/01/1990 - present. Position : Member.
- American Marketing Association. 06/1986 - present. Position : Member.
Teaching Interest
Marketing to Organizations
Marketing Principles
Marketing Principles
Current Students
- Salil Khetani, Doctor of Philosophy (Ph.D.), Project Type: Dissertation. Role: Member.
- Salil Khetani, Doctor of Philosophy (Ph.D.), Project Type: Dissertation. Role: Member.
Former Students
- Ronny Reinhardt, Doctor of Philosophy (Ph.D.), Project Type: Dissertation. Role: Member.
- Ronny Reinhardt, Doctor of Philosophy (Ph.D.), Project Type: Dissertation. Role: Member.
- Ming Jin, Doctor of Philosophy (Ph.D.), Project Type: Dissertation. Role: Member.
- Ming Jin, Doctor of Philosophy (Ph.D.), Project Type: Dissertation. Role: Member.
- Katrin Eling, Doctor of Philosophy (Ph.D.), Project Type: Dissertation. Role: Chair. Institution: Technical University of Eindhoven.
- Elena Pellizzoni, Doctor of Philosophy (Ph.D.), Project Type: Dissertation. Role: Member.
- Katrin Eling, Doctor of Philosophy (Ph.D.), Project Type: Dissertation. Role: Chair. Institution: Technical University of Eindhoven.
- Elena Pellizzoni, Doctor of Philosophy (Ph.D.), Project Type: Dissertation. Role: Member.
- Nga Ho Dac, Doctor of Physical Therapy (D.P.T), Project Type: Dissertation. Role: Member.
- Nga Ho Dac, Doctor of Physical Therapy (D.P.T), Project Type: Dissertation. Role: Member.
- Linda Kester, Doctor of Philosophy (Ph.D.), Project Type: Dissertation. Role: Chair. Institution: Delft Technical University.
- Linda Kester, Doctor of Philosophy (Ph.D.), Project Type: Dissertation. Role: Chair. Institution: Delft Technical University.
- Holly Burgon, Doctor of Philosophy (Ph.D.), Project Type: Dissertation. Role: Member.
- Holly Burgon, Doctor of Philosophy (Ph.D.), Project Type: Dissertation. Role: Member.
- Erik Veldhuizen, Doctor of Philosophy (Ph.D.), Project Type: Dissertation. Role: Chair.
- Gary Schirr, Doctor of Philosophy (Ph.D.), Project Type: Dissertation. Role: Member.
- Erik Veldhuizen, Doctor of Philosophy (Ph.D.), Project Type: Dissertation. Role: Chair.
- Gary Schirr, Doctor of Philosophy (Ph.D.), Project Type: Dissertation. Role: Member.