Research Summary
Professor Carson's research and teaching interests focus on marketing strategy, marketing channels, and digital marketing.
Education
- A.B., Economics, University of Illinois
- M.B.A., Marketing, University of Texas-Austin
- Ph.D., Marketing, University of Minnesota
Biography
Stephen J. Carson is David Eccles Professor of Marketing and Chair of the Marketing Department. He joined the David Eccles School of Business in 2000 after receiving a Ph.D. from the University of Minnesota. He holds an M.B.A. from the University of Texas-Austin and an A.B. in Economics from the University of Illinois. His research focuses on marketing strategy, marketing channels, and digital marketing. It has appeared in leading marketing and strategy journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, Strategic Management Journal, Organization Science, and the Academy of Management Journal. A winner of both the Brady Superior Teaching Award and the Faculty Research Excellence Award, he currently teaches the core marketing strategy class in the Professional MBA program.