FONG HSU portrait
  • Adjunct Professor, College Of Law - Dean


  • B.S., Political Science, University of Utah
  • J.D., Law, Vanderbilt Law School


Mr. Hsu is a Trademark Attorney at the United States Patent & Trademark Office.  His thought interests include consumer affection for brands, trademark valuation and brand equity, revival of vintage and dormant brands, and geographic origin marks for food and beverage.  He is also a Certified Water Sommelier.