SEJIN KIM portrait
  • Assistant Professor (Lecturer), Communication
  • Assistant Professor (Lecturer), College Of Humanities
  • Director of Communication Program at U Asia Campus
+82 (32) 626-6218

Research Statement

Dr. Kim has published journal articles, book chapters, and also presented papers at various national and international academic conferences. Through his research work, Dr. Kim would like to contribute to the creation of more effective messages in strategic communication as well as identifying appropriate channels for current and future communication campaigns.

Presentations

  • Kim, D. K. & Kim, S-J. Advanced AI technology and the future of medical service: A prediction of the AI-based humanoid robot doctor-human patient communication in South Korea. The International Communication Association (accepted for Virtual Conference, May 27-31). Conference Paper, Refereed, Accepted, 01/13/2021.
  • Kim, S-J. Predictors of behavioral intention to purchase a potentially risky consumer product, sunscreen containing nanoparticles. Korea Health Communication Association, Seoul, Korea (Zoom Conference on Nov. 20). Conference Paper, Refereed, Presented, 11/20/2020.
  • Kim, S-J. South Korea’s 4 rivers project issues and recommendations from the case of Ceara, Brazil: Can water reform survive politics? Int. Conf. on Innovative Practices in Management, Engineering & Social Sciences, Singapore (Jun. 20-23). Conference Paper, Refereed, Presented, 06/21/2019.
  • Kim, S-J. Cognitive and affective risk perceptions and their antecedents: Implications for intention to purchase genetically modified food products. The Western States Communication Association, Santa Clara, CA (Feb. 16-19). Conference Paper, Refereed, Presented, 02/17/2018.
  • Kim, S-J. Need for affect and cognition as precursors to risk perception, information processing, and behavioral intent on the purchase of sunscreen with nanoparticles. The 15th International Nanotech Symposium, Goyang, South Korea (Jul. 12-14). Conference Paper, Presented, 07/14/2017.
  • Trumbo, C. W., Kim S-J, Harper, R. A longitudinal study of electronic cigarette use among college students. The Society for Risk Analysis, San Diego, CA (Dec. 11-15). Conference Paper, Refereed, Presented, 12/11/2016.
  • Kim, S-J. Cognitive motivations and the evaluations of online risk information: The role of need for affect and cognition in how individuals act on electronic cigarettes. The Association for Education in Journalism and Mass Communication (CommSHER division), San Francisco, CA (Aug. 6-9). Conference Paper, Refereed, Presented, 08/07/2015.
  • Kim, S-J. Utilizing need for affect and need for cognition: Measuring environmental policy preference (EPA’s clean power proposed rule) by experimental studies. The Society for Risk Analysis, Denver, CO (Dec. 8-11). Conference Paper, Refereed, Presented, 12/09/2014.
  • Trumbo, C. W., & Kim, S-J. Antecedents to electronic cigarette use. The Society for Risk Analysis, Denver, CO (Dec. 8-11). Conference Paper, Refereed, Presented, 12/09/2014.
  • Kim, S-J. Need for affect and cognition as precursors to risk perception, information processing, and behavioral intent on the use of sunscreen with nanoparticles. The Association for Education in Journalism and Mass Communication (CommSHER division), Montreal, Canada (Aug. 6-9). Conference Paper, Refereed, Presented, 08/07/2014.
  • Kim, S-J. Theoretical framework to measure acceptability of e-cigarette smoking based on personality attributes. The International Communication Association (Health Communication division), Seattle, WA (May 22-26). Conference Paper, Refereed, Presented, 05/23/2014.
  • Kim, S-J. Utilizing need for affect and need for cognition from a dual-processing perspective: Theoretical framework to measure environmental policy preference (54.5 mpg standard) based on personality attributes. The Society for Risk Analysis, Baltimore, MD (Dec. 8-12). Conference Paper, Refereed, Presented, 12/09/2013.
  • Kim, S-J. Affective influences on memory, judgment, and cognition: Utilizing personality attributes from a dual-process model perspective. The Western States Communication Association, Reno, NV (Feb. 15-19). Conference Paper, Refereed, Presented, 02/16/2013.
  • Kim, S-J., Davidson, C. P., Lueck, M. M., McLane, D. N., & Trumbo, C. W. Protective behaviors, affective risk and information: Familial influences on the adoption of protective behaviors to limit West Nile susceptibility among Hispanics and non-Hispanics. The Society for Risk Analysis, San Francisco, CA (Dec. 9-12) . Conference Paper, Refereed, Presented, 12/11/2012.
  • Kim, S-J. Investigating the role of affect in people's risk perception on climate change: A dual-process model perspective. The International Conference on Climate Change (virtual conference), Seattle, WA (Jul. 12-13). Conference Paper, Refereed, Presented, 07/12/2012.
  • Kim, S-J. The relationship between opinion leadership and personality attributes: A diffusion of innovations investigation using the issue of climate change. The International Communication Association (Environmental Communication interest group), Phoenix, AZ (May 24-28). Conference Paper, Refereed, Presented, 05/25/2012.

Publications

  • Kim, S-J (2020). Predictors of behavioral intention to purchase a potentially risky consumer product, sunscreen containing nanoparticles. International Journal of Trend in Research and Development. Published, 12/18/2020.
  • Kim, S-J. (2018). Cognitive and affective risk perceptions and their antecedents: Implications for intention to purchase GMO foods. Asian Journal of Public Relations. Published, 10/30/2018.
  • Trumbo, C. W., & Kim, S-J. (2016). The risk behavior diagnosis scale. In J. Dearing & D. K. Kim (Eds.), Health Communication Research Measures (Chapter 18, pp. 183-192) . New York: Peter Lang Publishing. Published, 01/2016.
  • Trumbo, C. W., & Kim, S-J. (2015). The effect of electronic cigarette advertising on intended use among college students. Addictive Behaviors. Published, 07/2015.
  • Trumbo, C. W., & Kim, S-J. (2014). Agenda-setting with environmental issues. In A. Hansen & R. Cox (Eds.), The Handbook on Environment and Communication (Chapter 27, pp. 347-360). London: Routledge. Published, 12/2014.
  • Adams, T., Kim, S-J., & Couper, J. (2012). Extending Simons: using the dual-perspective to understand the distinctions between violent and nonviolent rhetorical philosophy. Nuovo Atlantide. Published, 11/2012.
  • Kim, D. K., & Kim, S-J. (2011). Hallyu from its origin to present: An historic overview. In D. K. Kim & M-S. Kim (Eds.), Hallyu: Influence of Korean Popular Culture in Asia and Beyond (pp. 13-34). Seoul: Seoul National University Press. Published, 02/2011.