TAE KYOUNG LEE

TAE KYOUNG LEE portrait
  • Assistant Professor, Communication

Research

Research Summary

My primary research interest is narrative persuasion, testing narrative message effect on individuals’ health-related behaviors and health policy support.

Research Statement

My primary research interest is narrative persuasion, testing narrative messages’ effect on individuals’ health-related behaviors and health policy support. In particular, I test how narrative features (e.g., framing, perceived similarity with a story character, a character’s behavior in a narrative, or a result of the character’s behavior) influence audience members’ understanding of the narrative and eventually their health promoting behaviors and their support for health policies. 

Research Keywords

  • Persuasion, Interest Level: 5
  • Narrative Persuasion, Interest Level: 5
  • Media Psychology, Interest Level: 5
  • Health Communication, Interest Level: 5