• Assistant Professor, Communication

Research Statement

My primary research interest is narrative persuasion, which is testing narrative messages’ effects on individuals’ health-related behaviors and health policy support. In particular, I test how narrative features (e.g., framing, perceived similarity with a story character, a character’s behavior in a narrative, or a result of the character’s behavior) influence audience members’ understanding of the narrative and, eventually, their health promoting behaviors and their support for health policies. 


Research Keywords

  • Persuasion
  • Narrative Persuasion
  • Media Psychology
  • Health Communication


  • Lee, T. K. & Su, L. Y.-F. (Accepted).When a personal HPV story on a blog influences perceived social norms: The roles of perceived similarity and social media metrics. Health Communication. Accepted, 12/28/2018.
  • Kim, H. K., Lee, T. K.,& Kong, W.Y. (Online First). The interplay between framing and regulatory focus in processing narratives about HPV vaccination in Singapore. Health Communication. doi: 10.1080/10410236.2018.1553022. Accepted, 11/18/2018.
  • Kim, H. K. & Lee, T. K.(2018).Combining two outcome frames to promote support for obesity-related policies. Journal of Health Communication. 23(8), 751-760. doi: 10.1080/10810730.2018.1523261. Published, 10/05/2018.
  • Kim, H. K. & Lee, T. K.(2018). Curious or afraid of using study drugs? The effects of self-referent thoughts and identification on anticipated affect. International Journal of Communication. 12, 2421-2442. Published, 07/01/2018.
  • Lee, T. K., Crowston, K., Harandi, M., Østerlund, C., & Miller, M. (2018). Appealing to different motivations in a message to recruit citizen scientists: Results of a field experiment. Journal of Science Communication. 17(01). doi:10.22323/2.17010202. Published, 06/02/2018.
  • Lee, T. K.,Kim, Y., & Coe, K (2018). When social media become hostile media: An experimental examination of news sharing, partisanship, and follower count. Mass Communication and Society. 21(4), 450-472. doi:10.1080/15205436.2018.1429635. Published, 03/01/2018.
  • Kim, H. K. & Lee, T. K. (2017). Conditional effects of gain-loss framed narratives among current smokers at different stages of change. Journal of Health Communication. 22(12), 990-998. doi: 10.1080/10810730.2017.1396629. Published, 12/01/2017.
  • Lee, T. K. & Kim, H. K. (2017). Differential effects of message framing on obesity policy support between democrats and republicans. Health Communication, 32(12), 1481-1490. doi: 10.1080/10410236.2016.1230810. Published, 10/01/2017.
  • Zevin, M., Coughlin, S., Bahaadini, S., Besler, E., Rohani, N., Allen, S., Cabero, M., Crowston, K., Katsaggelos, A., Larson, S., Lee, T. K., Lintott, C., Littenberg, T., Lundgren, A., Østerlund, C., Smith, J., Trouille, L., & Kalogera, V. (2017). Gravity Spy: Integrating advanced LIGO detector characterization, machine learning, and citizen science. Classical and Quantum Gravity, 34(6). doi: 10.1088/1361-6382/aa5cea. Published, 02/28/2017.
  • Lee, T. K. & Shapiro, M. A. (2016) Effects of a story character’s goal achievement: Modeling a story character’s diet behaviors and activating/deactivating a character’s diet goal. Communication Research, 43(6), 863-891. doi: 10.1177/0093650215608236. Published, 08/01/2016.
  • Lee, T. K. & Shapiro, M. A. (2014). The interaction of affective dispositions, moral judgments, and intentionality in assessing narrative characters: Rationalist and intuitionist sequences. Communication Theory, 24(2), 146-164. doi: 10.1111/comt.12031. Published, 05/01/2014.
  • Lee, T. K., Shapiro, M. A., & Niederdeppe, J. (2014). Deeper processing is associated with support for policies to reduce obesity. Health Communication, 29(8), 791-801. doi: 10.1080/10410236.2013.798060. Published, 11/14/2013.
  • Lee, T. K. & Taylor, L. D. (2014). The motives for and consequences of viewing television medical dramas. Health Communication, 29(1), 13-22. doi: 10.1080/10410236.2012.714346. Published, 01/23/2013.