TAE KYOUNG LEE portrait
  • Assistant Professor, Communication
801-213-3449

Research Statement

My primary research interest is persuasion in health contexts, testing messages’ effects on individuals’ health-related behaviors and health policy support. In particular, I test how narrative features (e.g., framing, perceived similarity with a story character, a character’s behavior in a narrative, or a result of the character’s behavior) influence audience members’ understanding of the narrative and, eventually, their health promoting behaviors and their support for health policies. I'm particularly interested in cancer contexts.  

 

Research Keywords

  • Floriculture