• Assistant Professor, Communication

Research Statement

My primary research interest is persuasion in health contexts, testing messages’ effects on individuals’ health-related behaviors and health policy support. In particular, I test how narrative features (e.g., framing, perceived similarity with a story character, a character’s behavior in a narrative, or a result of the character’s behavior) influence audience members’ understanding of the narrative and, eventually, their health promoting behaviors and their support for health policies. I'm particularly interested in cancer contexts.  


Research Keywords

  • Persuasion
  • Narrative Persuasion
  • Media Psychology
  • Health Communication


  • Kim, H. K., Lee, T. K., & Kong, W.Y. (2020). The interplay between framing and regulatory focus in processing narratives about HPV vaccination in Singapore. Health Communication. 35(2), 222-232. doi: 10.1080/10410236.2018.1553022. Published, 02/01/2020.
  • Crowston, K., Østerlund, C., Lee, T. K., Jackson, C., Harandi, M., Allen, S., Bahaadini, S., Coughlin, S., Katsaggelos, A., Larson, S., Rohani, N., Smith, J., Trouille, L., & Zevin, M.(In Press). Knowledge tracing to model learning in online citizen science projects. IEEE Transactions on Learning Technologies. Accepted, 08/10/2019.
  • Sun, Y., Lee, T. K.,& Qian, S. (2019) Beyond personal responsibility: Examining the effects of narrative engagement on communicative and civic actions. Journal of Health Communication. doi: 10.1080/10810730.2019.1643954. Published, 06/03/2019.
  • Lee, T. K. & Su, L. Y.-F. (2019). When a personal HPV story on a blog influences perceived social norms: The roles of perceived similarity and social media metrics. Health Communication. doi: 10.1080/10410236.2019.1567440. Accepted, 01/06/2019.
  • Kim, H. K. & Lee, T. K.(2018).Combining two outcome frames to promote support for obesity-related policies. Journal of Health Communication. 23(8), 751-760. doi: 10.1080/10810730.2018.1523261. Published, 10/05/2018.
  • Kim, H. K. & Lee, T. K.(2018). Curious or afraid of using study drugs? The effects of self-referent thoughts and identification on anticipated affect. International Journal of Communication. 12, 2421-2442. Published, 07/01/2018.
  • Lee, T. K., Crowston, K., Harandi, M., Østerlund, C., & Miller, M. (2018). Appealing to different motivations in a message to recruit citizen scientists: Results of a field experiment. Journal of Science Communication. 17(01). doi:10.22323/2.17010202. Published, 06/02/2018.
  • Lee, T. K.,Kim, Y., & Coe, K (2018). When social media become hostile media: An experimental examination of news sharing, partisanship, and follower count. Mass Communication and Society. 21(4), 450-472. doi:10.1080/15205436.2018.1429635. Published, 03/01/2018.
  • Kim, H. K. & Lee, T. K. (2017). Conditional effects of gain-loss framed narratives among current smokers at different stages of change. Journal of Health Communication. 22(12), 990-998. doi: 10.1080/10810730.2017.1396629. Published, 12/01/2017.
  • Lee, T. K. & Kim, H. K. (2017). Differential effects of message framing on obesity policy support between democrats and republicans. Health Communication, 32(12), 1481-1490. doi: 10.1080/10410236.2016.1230810. Published, 10/01/2017.
  • Zevin, M., Coughlin, S., Bahaadini, S., Besler, E., Rohani, N., Allen, S., Cabero, M., Crowston, K., Katsaggelos, A., Larson, S., Lee, T. K., Lintott, C., Littenberg, T., Lundgren, A., Østerlund, C., Smith, J., Trouille, L., & Kalogera, V. (2017). Gravity Spy: Integrating advanced LIGO detector characterization, machine learning, and citizen science. Classical and Quantum Gravity, 34(6). doi: 10.1088/1361-6382/aa5cea. Published, 02/28/2017.
  • Lee, T. K. & Shapiro, M. A. (2016) Effects of a story character’s goal achievement: Modeling a story character’s diet behaviors and activating/deactivating a character’s diet goal. Communication Research, 43(6), 863-891. doi: 10.1177/0093650215608236. Published, 08/01/2016.
  • Lee, T. K. & Shapiro, M. A. (2014). The interaction of affective dispositions, moral judgments, and intentionality in assessing narrative characters: Rationalist and intuitionist sequences. Communication Theory, 24(2), 146-164. doi: 10.1111/comt.12031. Published, 05/01/2014.
  • Lee, T. K., Shapiro, M. A., & Niederdeppe, J. (2014). Deeper processing is associated with support for policies to reduce obesity. Health Communication, 29(8), 791-801. doi: 10.1080/10410236.2013.798060. Published, 11/14/2013.
  • Lee, T. K. & Taylor, L. D. (2014). The motives for and consequences of viewing television medical dramas. Health Communication, 29(1), 13-22. doi: 10.1080/10410236.2012.714346. Published, 01/23/2013.