Cord Bowen portrait
  • Director, Doman Innovation Studio
  • Professor (Clinical), Department of Entrepreneurship and Strategy
  • Professor (Clinical), Design

Research Summary

Strategy: Non-traditional methods of entrepreneurship, Design Strategy in Business Creation. Creative: Experience Design, Physical Product Design, Digital Product Design, Platform Product Design, Design Management


  • Bachelor of Architecture, Architecture, University of Houston
  • Master of Architecture, Architecture, Parsons School of Design
  • Master of Business Administration, Entrepreneurship and Executive Leadership, University of Houston


Cord Bowen is a full Professor (Clinical) of Strategy and Design at the University of Utah, David Eccles School of Business within the department of Entrepreneurship and Strategy. He also serves as the Director for the Doman Innovation Studio, an incubator serving the campus and general Utah community. Cord received his bachelor of architecture from the University of Houston, Hines College of Architecture and Design, his masters of architecture from Parsons School of Design, The New School in New York City, and his MBA at the Bauer College of Business, University of Houston with a focus on entrepreneurial finance and leadership.


As a leader, he has been involved in program creation and development in the areas of, product design, architecture, and experience design, as well as developing programs for creative strategies in business schools. At the University of Houston, Cord was Undergraduate Foundation Design Coordinator and a founding faculty member for the industrial design and interior architecture programs. He also served as the Associate Director for Graduate Studies in Architecture. At the University of Utah, he served as the Chair for the Multi-Disciplinary Design Program to grow and develop the program into a division of the college over a six year term.   


Cord's academic interests are non-traditional methods of entrepreneurship, development of creative practices, authenticity in the design process, and curriculum development. He has also taught over 100 seminars, electives, and design studios in the past 22 years in subjects ranging from architecture, industrial design, experience design, business and strategy. 


Cord's teaching philosophy is centered around prioritizing and lifting the student experience. He believes that students are capable of high-level work, no matter their starting point. Courses should be set up to meet students where they are and raise the bar so they can see the best version of their efforts. Craft, rigor, and experience are drivers for curriculum development. Cord's most popular courses encourage students to create and sell objects in the marketplace, providing them with real-world consumer experience. Cord has also taught strategy and design in Santiago Chile, Nice, France, Barcelona, Spain and Castiglion Fiortenino, Italy for international programs. 


Cord also works on social impact projects in underserved communities, specifically in the area of developing and validating non-traditional methods of entrepreneurship. He is passionate about helping entrepreneurs in these communities to gain the skills and resources they need to succeed, and has worked on several projects in this area.


Cord's creative endeavors include various experience design projects and working with clients in the creative services industry to generate value for their work and process. He has received multiple American Institute of Architect awards for design and teaching awards for excellence throughout his career.