Sara K. Yeo portrait
  • Faculty Affiliate, Global Change and Sustainability Center
  • Faculty Director, STEM Ambassador Program (STEMAP)
  • Associate Professor, Communication
801-581-6888
https://bit.ly/3HouENd

Research Keywords

  • Risk Communication
  • Public Understanding of Science
  • Environmental Communication
  • Science Communication
  • Media
  • Public Opinion

Presentations

  • Yeo, S. K., Cacciatore, M. A., Freiling, I., McKasy, M., Su, L. Y.-F., Siskind, S. R., & Caven, J. (2023, December). That’s funny: The role of humor in risk and benefit perceptions and support for geothermal energy. Annual Conference of the Society for Risk Analysis (SRA), Washington, DC. Conference Paper, Refereed, Presented, 12/2023.
  • Yeo, S. K., Cacciatore, M. A., Freiling, I., Su, L. Y.-F., Zhang, J. S., Choi, S. I., & McKasy, M. (2023, August). Knowledge gaps: Media attention and factual, surveillance, and perceived science knowledge among White, Black, and Hispanic audiences. Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC), Washington, DC. Conference Paper, Refereed, Presented, 08/2023.
  • Yeo, S.K., Bowman, N., Freiling, I., Landrum, A., & Skurka, C. (2023, August). Open science in communication research. Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC 2023), Washington, DC. Conference Paper, Refereed, Presented, 08/2023.
  • Allen, H. W., Freiling, I., Yeo, S. K., & Cacciatore, M. A. (2023, August). Reaching audiences for science communication: The role of socio-demographics in attention to science content on social media. Annual Meeting of the Association for Education in Journalism and Mass Communication (AEJMC), Washington, DC. Poster, Presented, 08/2023.
  • Choi, S. I., Zhang, J. S., Cacciatore, M. A., Yeo, S. K., & Su, L. Y.-F. (2023, August). Science information seeking: Humor type, perceived mirth, information processing and seeking on artificial intelligence (AI). Annual Conference of the Association for Education in Journalism and Mass Communication, Washington, DC. Poster, Presented, 08/2023.
  • Videau, P. & Yeo, S. K. (2023, June). #overlyhonestmethods: SciComm and a community of oversharing. Annual Conference of the American Society for Microbiology (ASM Microbe), Houston, TX. Conference Paper, Refereed, Presented, 06/2023.
  • Cacciatore, M. A., Yeo, S. K., Becker, A. B., & Anderson, A. A. (2023, May). Cultivating interest in science through humor: Mirth as a leveler of gaps in science engagement. Annual Conference of the International Communication Association (ICA 2023), Toronto, Canada. Conference Paper, Refereed, Presented, 05/2023.
  • Frank, A., Cacciatore, M. A., Yeo, S. K., & Su, L. Y.-F. (2023, May). Legitimate and appropriate science communication: The effects of anthropomorphic and satirical humor on source credibility. Annual Conference of the International Communication Association (ICA), Toronto, Canada. Conference Paper, Refereed, Presented, 05/2023.
  • Borchelt, R., Smith, B., Yeo, S. K., Joubert, M., & Branch, T. Y. (2023, April). Toward a unified research agenda for communicating basic science. Conference of the Public Communication of Science and Technology Network (PCST), Rotterdam, Netherlands. Conference Paper, Refereed, Presented, 04/2023.
  • McKasy, M., Yeo, S. K., Zhang, J. S., Cacciatore, M. A., Allen, H. W., & Su, L. Y.-F. (2022, December). Social endorsement, credibility, and support for the regulation of research on enhanced geothermal systems. Society for Risk Analysis, Tampa, FL. Conference Paper, Refereed, Presented, 12/06/2022.
  • Nadkarni, N., George, A. B., & Yeo, S. K. (2022, October). The STEM Ambassador Program: Engaging Materials Scientists with Public Groups – Where They Live, Work, Recreate, and Gather. ACerS/TMS Emerging Faculty Symposium, Pittsburgh, PA. Conference Paper, Refereed, Presented, 10/2022.
  • Allen, H. W., Su, L. Y.-F., Gong, Z., Yeo, S. K., & Cacciatore, M. A. (2022, August). How metrics, perceived popularity, and perceived credibility affect information sharing intentions: A serial mediation model. Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC), Detroit, MI. Poster, Presented, 08/2022.
  • Yeo, S. K., Becker, A. B., Cacciatore, M. A., Anderson, A. A., & Patel, K. (2022, March). It doesn’t matter who you are, make ’em laugh: Experienced humor predicts communicator effectiveness. Science Talk ’22, Portland, OR. Conference Paper, Refereed, Presented, 03/2022.
  • Yeo, S. K., Cacciatore, M. A., McDermott, J. E., Parlett-Pelleriti, C., & Videau, P. (2022, February). Are you JOKING???: Humor In science communication practice and research. Annual Conference of the American Association for the Advancement of Science (AAAS), virtual. Conference Paper, Refereed, Presented, 02/2022.
  • Borchelt, R., Rowan, K., Sawyer, K., Smith, B., & Yeo, S. K. (2022, February). Communicating the Future: An Agenda for Engaging the Public with Basic Science. Annual Conference of the American Association for the Advancement of Science (AAAS), virtual. Conference Paper, Refereed, Presented, 02/2022.
  • Yeo, S. K., Su, L. Y.-F., Cacciatore, M. A., & McKasy, M. (2021, August). The differential effects of science humor on three scientific issues: Global warming, artificial intelligence, and microbiomes. Annual Conference of the Association for Education in Journalism and Mass Communication, virtual. Conference Paper, Refereed, Presented, 08/2021.
  • McKasy, M., Cacciatore, M. A., Yeo, S. K., Zhang, J. S., Cook, J., & Olaleye, R. M. (2021, August). The impact of emotion and humor on support for global warming action. Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC), virtual. Conference Paper, Refereed, Presented, 08/2021.
  • Yeo, S. K., Su, L. Y.-F., Cacciatore, M. A., McKasy, M., & O’Neill, L. (2021, March). Humor: Effective for some, not all, science topics. Science Talk ’21 (virtual). Conference Paper, Refereed, Presented, 03/2021.
  • O'Neill, L., McKasy, M., Su, L. Y.-F., Cacciatore, M. A., Yeo, S. K., & Qian, S. (2020, August). “That’s some positive energy:” How social media users respond to #funny science content. Association for Education in Journalism and Mass Communication, San Francisco, CA. Conference Paper, Refereed, Presented, 08/2020.
  • Su, L. Y.-F., McKasy, M., Cacciatore, M. A., Yeo, S. K., DeGrauw, A., & Zhang, J. (2020, May). How attributes of humorous scientific messages predict engagement on Twitter and Instagram. Presented at the Annual Conference of the International Communication Association (ICA), Gold Coast, Australia. Conference Paper, Refereed, Presented, 05/2020.
  • Cacciatore, M. A., Becker, A. B., Anderson, A. A., & Yeo, S. K. (2020, May). Laughing with science: The influence of audience approval on engagement. Presented at the Annual Conference of the International Communication Association (ICA), Gold Coast, Australia. Conference Paper, Refereed, Presented, 05/2020.
  • Allen, H. W.*, & Yeo, S. K. (2020, April). Content analysis: Newspaper coverage of colony collapse disorder. University of Utah Undergraduate Research Symposium, Salt Lake City, UT. Poster, Presented, 04/2020.
  • Yeo, S. K., Su, L. Y.-F., Cacciatore, M. A., McKasy, M., & O’Neill, L. (2020, March). The science of #scicomm: On emotion and humor. Presented at Science Talk ’20, Portland, OR. Conference Paper, Refereed, Presented, 03/2020.
  • McKasy, M., O’Neill, L., & Yeo, S. K. (2020, May). Commenting on carbon neutral: The transforming role of citizens and cities in the fight against climate change. Presented at the 16th conference of the Public Communication of Science and Technology Network (PCST), Aberdeen, Scotland. Conference Paper, Refereed, Accepted, 02/2020.
  • Yeo, S. K., Anderson, A. A., Becker, A. B., & Cacciatore, M. A. (2020, February). The effect of science comedy on perceptions of scientists and scientific messages. Presented at AAAS 2020, Seattle, WA. Conference Paper, Refereed, Presented, 02/2020.
  • Yeo, S. K., Feliú-Mójer, M. I., Neeley, L., & Brossard, D. (2019, October). To know science to love it... or is it? Research and evidence-based practices for effective science communication. Panel presented at the Annual Conference of the Society for the Advancement of Chicanos/Hispanics and Native Americans in Science (SACNAS), Honolulu, HI. Conference Paper, Refereed, Presented, 10/2019.
  • Yeo, S. K., Su, L. Y.-F., Cacciatore, M. A., McKasy, M., O’Neill, L., & Qian, S. (2019, September). How humor can help us communicate science. Presented at the InclusiveSciComm 2019, Kingston, RI. Conference Paper, Refereed, Presented, 09/2019.
  • Carlisle, J. & Yeo, S. K. (2019, August). Changing the Republican mind: Partisan opinion leaders and climate change. Presented at the Annual Meeting & Exhibition of the American Political Science Association, Washington, DC. Conference Paper, Refereed, Presented, 08/2019.
  • McKasy, M. & Yeo., S. K. (2019, July). Testing the Heuristic-Systematic Model of information processing for public support of carbon neutral pledges. Presented at the Annual Conference of the International Association for Media and Communication Research (IAMCR), Madrid, Spain. Conference Paper, Refereed, Presented, 07/2019.
  • Cacciatore, M. A., McKasy, M., Yeo, S. K., Su, L. Y.-F., Oldroyd, Z., O’Neill, L., & Qian, S. (2019, July). Confidence in science literacy: An experimental analysis of measurement. Presented at the Annual Conference of the International Association for Media and Communication Research (IAMCR), Madrid, Spain. Conference Paper, Refereed, Presented, 07/2019.
  • McKasy, M., Yeo, S. K., Cacciatore, M. A., Su, L. Y.-F., & Oldroyd, Z. (2019, February). #ScienceHumor: A content analysis of science humor on Twitter and Instagram. Presented at the Annual Conference of the American Association for the Advancement of Science, Washington, DC. Conference Paper, Refereed, Presented, 02/2019.
  • Yeo, S. K., McKasy, M., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2018, November). The effect of individual traits and knowledge on partisan selectivity of science information. Presented at the 104th Annual Conference of the National Communication Association, Salt Lake City, UT. Conference Paper, Refereed, Presented, 11/2018.
  • Cacciatore, M. A., Yeo, S. K., Scheufele, D. A., Xenos, M. A., Brossard, D., & Corley, E. A. (2018, August). Is Facebook making us dumber? Exploring social media use as a predictor of knowledge. Presented at the Annual Conference of the Association for Education in Journalism and Mass Communication, Washington, DC. Conference Paper, Refereed, Presented, 08/2018.
  • Yeo, S. K., Handlos, Z. J., Karambelas, A., Su, L. Y.-F., Rose, K. M., Brossard, D., & Griffin, K. S. (2018, April). The influence of temperature on topics of Twitter discourse about #climatechange and #globalwarming. Presented at the 15th International Public Communication of Science and Technology Conference, Dunedin, New Zealand. Conference Paper, Refereed, Presented, 04/2018.
  • Global Change and Sustainability Center (GCSC) Seminar Series. Invited Talk/Keynote, Presented, 04/2018.
  • Invited Keynote Panelist, Annual Conference of the Public Communication of Science and Technology Network (PCST). Invited Talk/Keynote, Presented, 04/2018.
  • Salt Lake County Climate and Health Symposium. Invited Talk/Keynote, Presented, 04/2018.
  • Whalen, A. J.*, McKasy, M., & Yeo, S. K. (2017, January). A comparative analysis on attitudes toward drinking water quality between Utah and the Nation. Poster presented at the Undergraduate Research on Capitol Hill, Salt Lake City, UT. Conference Paper, Refereed, Presented, 01/24/2017.
  • Sun, Y., Yeo, S. K., McKasy, M., Houf, J., & Shugart, E. (2017, May). Disgust, need for affect, and responses to microbiome research. Paper to be presented at the 67th International Communication Association Annual Conference, San Diego, CA. Conference Paper, Refereed, Accepted, 01/2017.
  • Whalen, A. J.*, McKasy, M., & Yeo, S. K. (2017, February). A comparative analysis on attitudes toward drinking water quality between Utah and the Nation. Poster presented at the Utah Conference on Undergraduate Research (UCUR), Orem, UT. Conference Paper, Refereed, Accepted, 12/2016.
  • Lawson, S. T., Yeo, S. K., Yu, H., & Greene, E. (2016, June). The cyber-doom effect: The impact of fear appeals in the U.S. cyber security debate. Paper presented at the 8th International Conference on Cyber Conflict (CyCon 2016), Tallinn, Estonia. Conference Paper, Refereed, Presented, 06/2016.
  • Yeo, S. K., Sun, Y., Houf, J. R., McKasy, M., Shugart, E., Dilger, E., Urban, J., & Mandl, S. (2016, May). The influence of affect and need for orientation on systematic and heuristic information processing of scientific issues. Paper presented at the Annual Conference of the American Association for Public Opinion Research (AAPOR), Austin, TX. Conference Paper, Refereed, Accepted, 05/2016.
  • Yeo, S. K., Binder, A. R., Dahlstrom, M. F., & Brossard, D. (2016, April). ​Credibility and climate change: Perceived credibility of policy and science experts in visual media. Paper presented at the 14th Public Communication of Science and Technology (PCST) Conference, Istanbul, Turkey. Conference Paper, Refereed, Accepted, 04/2016.
  • Houf, J. R., McKasy, M., Sun, Y., Yeo, S. K., Shugart, E., Dilger, E., Urban, J., & Mandl, S. (2016, April). Examining media coverage of microbiomes: A content analysis. Paper presented at the Annual Conference of the World Association for Public Opinion Research (WAPOR), Austin, TX. Conference Paper, Refereed, Accepted, 04/2016.
  • Yeo, S. K., Su, L. Y. F., Scheufele, D. A., Brossard, D., & Xenos, M. A. (2015, October). Neutralizing trolls: Simulating comment moderation to mitigate the nasty effect in science news. Paper presented at the Annual Conference of the Association for Politics and the Life Sciences, Madison, WI. Conference Paper, Refereed, Presented, 10/2015.
  • Gehl, R. W., Moyer-Horner, L., & Yeo, S. K. (2015, October). When computers imagine Internet porn: Gender and sexual discrimination in computer vision algorithms. Paper presented at the Annual Conference of the Association of Internet Researchers, Pheonix, AZ. Conference Paper, Refereed, Presented, 10/2015.
  • Yeo, S. K., Su, L. Y. F., Scheufele, D. A., Brossard, D., & Xenos, M. A. (2015, June). The effects of incivility, and audience- and media-centric factors on perceptions of bias in science news. Paper presented at the Annual Conference of the World Association for Public Opinion Research, Buenos Aires, Argentina. Conference Paper, Refereed, Presented, 06/2015.
  • Akin, H., Yeo, S. K., Cacciatore, M. A., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2015, June). Public opinion of emerging and established science: How publics assess the risks and benefits of controversial issues. Paper presented at the Annual Conference of the World Association for Public Opinion Research (WAPOR), Buenos Aires, Argentina. Conference Paper, Refereed, Presented, 06/2015.
  • Flint, C., Armstrong, A., Carothers, T., Endter-Wada, J., Hale, R., Jackson-Smith, D., & Yeo, S. K. (2015, June). Assessing influence of geographic and socio-demographic factors on water risk perceptions in Utah. Paper presented at the 21st International Symposium on Society and Resource Management, Charleston, South Carolina. Conference Paper, Refereed, Presented, 06/2015.
  • Jensen, J. D., Fenech, E., Yale, R. N., Scherr, C. L., & Yeo, S. K. (2015, May). Persuasive impact of loss and gain frames intentions to exercise: A test of six moderators. Paper presented at the Annual Conference of the International Communication Association, Puerto Rico. Conference Paper, Refereed, Accepted, 05/2015.
  • Cacciatore, M. A., Yeo, S. K., Scheufele, D. A., Corley, E. A., Brossard, D., & Xenos, M. A. (2014, December). Framing, priming, and recency effects in risk communication: Exploring opinion formation of “post-normal” science. Paper presented at the Annual Convention of the Society for Risk Analysis, Denver, CO. Conference Paper, Refereed, Presented, 12/2014.
  • Griffin, K. S., Yeo, S. K., Handlos, Z. J., Karambelas, A., Su, L. Y. F., Doolen, J., & Brossard, D. (2014, November). The influence on weather on Twitter discourse of #ClimateChange and #GlobalWarming. Paper presented at the AMS 27th Conference on Severe Local Storms, Madison, WI. Conference Paper, Refereed, Presented, 11/2014.
  • Yeo, S. K., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2014, November). The effect of individual traits and knowledge on partisan selectivity of science information. Paper presented at the Annual Conference of the Midwest Association for Public Opinion Research, Chicago, IL. Conference Paper, Refereed, Presented, 11/2014.
  • Yeo, S. K., Cacciatore, M. A., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2014, May). Twitter as the social media of choice for sharing science. Paper presented at the 13th International Public Communication of Science and Technology Conference, Salvador, Brazil. Conference Paper, Refereed, Presented, 05/2014.
  • Akin, H., Yeo, S. K., Scheufele, D. A., Brossard, D., & Xenos, M. A. (2014, May). The spillover heuristic? How the GMO labeling debate affects information processing of nanotechnology. Paper presented at the Annual Conference of the International Communication Association, Seattle, WA. Conference Paper, Refereed, Presented, 05/2014.
  • Liang, X., Su, L. Y.-F., Yeo, S. K., Scheufele, D. A., Brossard, D., Xenos, M., Nealey, P., & Corley, E. A. (2014, May). Building buzz: (Scientists) communicating science in new media environments. Paper presented at the 13th International Public Communication of Science and Technology Conference, Salvador, Brazil. Conference Paper, Refereed, Presented, 05/2014.
  • Yeo, S. K., Xenos, M. A., Brossard, D., & Scheufele, D. A. (2014, May). Contextual cues, selective exposure, and information utility. Paper presented at the Annual Conference of the International Communication Association, Seattle, WA. Conference Paper, Refereed, Presented, 05/2014.
  • Akin, H., Cacciatore, M. A., Yeo, S. K., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2013, November). Evaluating science: How the public weighs risks and benefits of controversial technologies. Paper presented at the Annual Conference of the Midwest Association for Public Opinion Research, Chicago, IL. Conference Paper, Refereed, Presented, 11/2013.
  • Cacciatore, M. A., Scheufele, D. A., Yeo, S. K., Xenos, M., Choi, D.-H., Brossard, D., & Corley, E. A. (2013, June). Misperceptions in polarized politics: The role of knowledge, religiosity, and media. Paper presented at the Annual Conference of the International Communication Association, London, UK. Conference Paper, Refereed, Presented, 06/2013.
  • Xenos, M. A., Scheufele, D. A., Brossard, D., Choi, D.-H., Cacciatore, M., Yeo, S. K., & Su, L. Y.-F. (2013, June). News media use and the informed public in the digital age. Paper presented at the Annual Conference of the International Communication Association, London, UK. Conference Paper, Refereed, Presented, 06/2013.
  • Yeo, S. K., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2013, May). Dangerous disconnects? How public discourse about nanotechnology is missing the point. Paper presented at the Annual Conference of the American Association for Public Opinion Research, Boston, MA. Conference Paper, Refereed, Presented, 05/2013.
  • Runge, K. R., Yeo, S. K., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2013, May). God, money, politics & science: The role of religion, conservative economic and liberal social attitudes on perception of science in the last weeks of the 2012 U.S. Presidential election. Paper presented at the Annual Conference of the American Association for Public Opinion Research, Boston, MA. Conference Paper, Refereed, Presented, 05/2013.
  • Cacciatore, M. A., Yeo, S. K., Brossard, D., Scheufele, D. A., Runge, K., Su, Y. F., Kim, J., Xenos, M.A., & Corley, E. A. (2012, November). Partisan amplification of risk: American perceptions of nuclear energy risk in the wake of the Fukushima Daiichi disaster. Paper presented at the Annual Conference of the Midwest Association for Public Opinion Research, Chicago, IL. Conference Paper, Refereed, Presented, 11/2012.
  • Yeo, S. K., Anderson, A. A., Li, N., Runge, K. K., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2012, November). Exploring the interplay of values and use of information channels on public opinion of nuclear energy. Paper presented at the Behavior, Energy & Climate Change Conference 2012, Sacramento, CA. Conference Paper, Refereed, Presented, 11/2012.
  • Anderson, A. A., Yeo, S. K., Jones, A. R., Moore, J. W., & Greenberg, A. E. (2012, November). Developing information efficacy in deliberative environments. Paper presented at the Annual Conference of the Midwest Association for Public Opinion Research, Chicago, IL. Conference Paper, Refereed, Presented, 11/2012.
  • Yeo, S. K., Liang, X., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2012, November). Is the online environment changing the construction of scientific controversies? Paper presented at the Annual Conference of the Midwest Association for Public Opinion Research, Chicago, IL. Conference Paper, Refereed, Presented, 11/2012.
  • Cacciatore, M., Yeo, S. K., Anderson, A. A., Choi, D.-H., Su, L. Y.-F., Kim, J., Scheufele, D.A., Xenos, M.A., Brossard, D., & Corley, E. A. (2012, August). Is Facebook making us dumber? Exploring social media use as a predictor of political knowledge. Paper presented at the Annual Conference of the Association for Education in Journalism and Mass Communication, Chicago, IL. Conference Paper, Refereed, Presented, 08/2012.
  • Jones, A. R., Anderson, A. A., Yeo, S. K., Brossard, D., Greenberg, A. E., & Moore, J. W. (2012, July). Small science, big decisions: Engaging adults through deliberation and consensus. Paper presented at the Biennial Conference on Chemical Education, University Park, PA. Conference Paper, Refereed, Presented, 07/2012.
  • Yeo, S. K., Runge, K. K., Li, N., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2012, May). The opinion dynamics surrounding nuclear energy in the U.S.: Exploring the interplay of risk perceptions, values, mass media use and knowledge on public support for nuclear energy. Paper presented at the Annual Conference of the American Association for Public Opinion Research, Orlando, FL. Conference Paper, Refereed, Presented, 05/2012.
  • Yeo, S. K. (2011, November). Hostile media perception and global climate change: Exploring the relationships between self and others' perceptions of bias. Paper presented at the Annual Conference of the Midwestern Association for Public Opinion Research, Chicago, IL. Conference Paper, Refereed, Presented, 11/2011.

Publications

  • McKasy, M., Cacciatore, M. A., Yeo, S. K., Zhang, J. S., Cook, J., Olaleye, R., & Su, L. Y.-F. (2023). Engaging the dismissive: An assessment of humor-based strategies to support global warming action. Public Understanding of Science, 09636625231186785. https://doi.org/10.1177/09636625231186785. Published, 08/2023.
  • Yeo, S. K., Su, L. Y.-F., Cacciatore, M. A., Zhang, J. S., & McKasy, M. (2023). The differential effects of humor on three scientific issues: Global warming, artificial intelligence, and microbiomes. International Journal of Science Education, Part B, 13(1), 59–83. https://doi.org/10.1080/21548455.2022.2123259. Published, 03/2023.
  • Yeo, S. K. (2022). Balancing practice and research: A framework for strategic science communication. Journal of Science Communication, 21(7), R01. https://doi.org/10.22323/2.21070701. Published, 10/20/2022.
    https://doi.org/10.22323/2.21070701
  • Yeo SK & McKasy, M (2021). Emotion and humor as misinformation antidotes. Proceedings of the National Academy of Sciences of the United States of America. Vol. 118. Published, 11/01/2021.
  • Akin, H., Cacciatore, M. A., Yeo, S. K., Brossard, D., Scheufele, D. A. & Xenos, M. A. (2021). Publics’ support for novel and established science issues linked to perceived knowledge and deference to science. International Journal of Public Opinion Research. Vol. 33. Published, 08/17/2021.
    https://academic.oup.com/ijpor/advance-article/doi...
  • Yeo SK & Cacciatore MA (2021). Following science on social media: The effects of humor and source likability. Public understanding of science (Bristol, England). Vol. 30, 552-569. Published, 07/01/2021.
  • Yeo, Sara K. & Silberg, Joshua (2021). Environmental documentaries in a digital age should be ethical, not just captivating. One Earth. Vol. 4, 780-782. Published, 06/18/2021.
  • Yeo, S. K., Cacciatore, M. A., Su, L. Y.-F., McKasy, M. & O'Neill, L. (2021). Following science on social media: The effects of humor and source likability. Public Understanding of Science. Published, 01/19/2021.
  • McKasy, M., Cacciatore, M. A., Su, L. Y.-F., Yeo, S. K. & O'Neill, L. (2020). Operationalizing science literacy: An experimental analysis of measurement. Journal of Science Communication. Vol. 19. Published, 09/07/2020.
    https://jcom.sissa.it/archive/19/04/JCOM_1904_2020...
  • Yeo, S. K., Su, L. Y.-F., Cacciatore, M. A., McKasy, M. & Qian, S. (2020). Predicting intentions to engage with scientific messages on Twitter: The roles of mirth and need for humor. Science Communication. Vol. 42, 481-507. Published, 07/28/2020.
    https://dx.doi.org/10.1177/1075547020942512
  • Nadkarni, N., Thys, T., Ruff, J., Anholt, A., Trevino, J. & Yeo, S. K. (2020). Providing virtual nature experiences to incarcerated men reduces stress and increases interest in the environment. Ecopsychology. Accepted, 06/07/2020.
  • Yeo, S. K., Anderson, A. A., Becker, A. B. & Cacciatore, M. A. (2020). Scientists as comedians: The effects of humor on perceptions of scientists and scientific messages. Public Understanding of Science. Vol. 29, 408-418. Published, 05/01/2020.
    https://doi.org/10.1177/0963662520915359
  • Allen, H. & Yeo, S. K. (2020). A content analysis of newspaper coverage of colony collapse disorder. University of Utah Undergraduate Research Journal. Published, 04/2020.
    https://our.utah.edu/wp-content/uploads/sites/12/2...
  • Cacciatore, M. A., Becker, A. B., Anderson, A. A. & Yeo, S. K. (2020). Laughing with science: The influence of audience approval on engagement. Science Communication. Vol. 42, 195-217. Published, 04/01/2020.
    https://doi.org/10.1177/1075547020910749
  • Yeo SK, Sun Y, McKasy M & Shugart EC (2019). Disgusting microbes: The effect of disgust on perceptions of risks related to modifying microbiomes. Public Understanding of Science. Vol. 28, 433-448. Published, 11/01/2019.
  • Sun Y. (2019). Disgust, need for affect, and responses to microbiome research. Mass Communication and Society. Vol. 22, 508-534. Published, 07/04/2019.
  • Akin H., Yeo S., Wirz C., Scheufele D., Brossard D., Xenos M. & Corley E. (2019). Are attitudes toward labeling nano products linked to attitudes toward GMO? Exploring a potential ‘spillover’ effect for attitudes toward controversial technologies. Journal of Responsible Innovation. Vol. 6, 50-74. Published, 01/02/2019.
  • Yeo S., Su L., Scheufele D., Brossard D., Xenos M. & Corley E. (2019). The effect of comment moderation on perceived bias in science news. Information Communication and Society. Vol. 22, 129-146. Published, 01/02/2019.
  • Akin, Heather E., Yeo, Sara K., Wirz, Christopher, Scheufele, Dietram A., Brossard, Dominique, Xenos, Michael A. & Corley, Elizabeth A. (2018). Are attitudes toward labeling nano products linked to attitudes toward GMO? Exploring a potential “spillover” effect for attitudes toward controversial technologies. Journal of Responsible Innovation. Published, 11/2018.
    https://doi.org/10.1080/23299460.2018.1495026
  • Xenos, Michael A., Scheufele, Dietram A., Brossard, Dominique, Choi, Doo-Hun, Cacciatore, Michael A., Yeo, Sara K. & Su, Leona Y.-F. (2018). News media use and the informed public in the digital age. International Journal of Communication. Vol. 12, 706–724. Published, 09/2018.
  • McKasy, Meaghan & Yeo, Sara K. (2018). A comparative case study of electric utility companies’ use of energy democracy in strategic communication. Frontiers in Communication. Vol. 3. Published, 08/2018.
    https://doi.org/10.3389/fcomm.2018.00010
  • Cacciatore, Michael A., Yeo, Sara K., Scheufele, Dietram A., Xenos, Michael A., Brossard, Dominique & Corley, Elizabeth A. (2018). Is Facebook making us dumber? Exploring social media use as a predictor of knowledge. Journalism & Mass Communication Quarterly. Vol. 95, 404-424. Published, 06/2018.
    https://doi.org/10.1177/1077699018770447
  • Yeo, Sara K., Binder, Andrew R., Dahlstrom, Michael F. & Brossard, Dominique (2018). An inconvenient source? Attributes of science documentaries and their effects on information-related behavioral intentions. Journal of Science Communication, 17(2), A07. Journal of Science Communication. Vol. 17. Published, 05/2018.
    https://doi.org/10.22323/2.17020207
  • Jensen, Jakob D., Ratcliff, Chelsea L., Yale, Robert N., Krakow, Melinda, Scherr, Courtney L. & Yeo, Sara K. (2018). Persuasive impact of loss and gain frames on intentions to exercise: A test of six moderators. Communication Monographs. Vol. 85, 2450262. Published, 04/2018.
    http://dx.doi.org/10.1080/03637751.2017.1353699
  • Lake, Andrew & Yeo, Sara K. (2018). Believing science satire: Factors that contribute to misinterpretation of “fake news.”. University of Utah. Published, 03/2018.
    https://s3.amazonaws.com/files.formstack.com/uploa...
  • Anderson, A. A., Yeo, Sara K., Brossard, Dominique, Scheufele, Dietram A. & Xenos, Michael A. (2018). Toxic talk: How online incivility can undermine perceptions of media. International Journal of Public Opinion Research. Vol. 30, 156-168. Published, 01/2018.
    https://doi.org/10.1093/ijpor/edw022
  • Yeo, Sara K., Handlos, Zachary J., Karambelas, Alexandra, Su, Leona Yi-Fan, Rose, Kathleen M., Brossard, Dominique & Griffin, Kyle S. (2017). The influence of temperature on topics of Twitter discourse about #climatechange and #globalwarming. Journal of Science Communication. Vol. 16, 1-25. Published, 12/2017.
    https://jcom.sissa.it/archive/16/05/JCOM_1605_2017...
  • Yeo, Sara K., Liang, Xuan, Brossard, Dominique, Rose, Kathleen M., Korzekwa, Kaine, Scheufele, Dietram A. & Xenos, Michael A. (2017). The case of #arseniclife: Blogs and Twitter in informal peer review. Public Understanding of Science. Vol. 26, 937-952. Published, 11/2017.
    https://doi.org/10.1177/0963662516649806
  • Gehl, Robert W., Moyer-Horner, Lucas & Yeo, Sara K. (2017). Training computers to see Internet pornography: Gender and sexual discrimination in computer vision science. Television and New Media. Vol. 18, 529-547. Published, 09/2017.
    https://doi.org/10.1177/1527476416680453
  • Yeo, Sara K., Su, Leona Yi-Fan, Scheufele, Dietram A., Brossard, Dominique, Xenos, Michael A. & Corley, Elizabeth A. (2017). The effect of comment moderation on perceived bias in science news. Information, Communication & Society. 1-18. Published, 07/2017.
    http://dx.doi.org/10.1080/1369118X.2017.1356861
  • Whalen, Adam (2017). Attitudes toward the Utes nickname and logo. Undergraduate Research Journal. Vol. 3. Published, 06/2017.
    http://epubs.utah.edu/index.php/URJ/article/view/3...
  • Flint, Courtney G., Dai, Xin, Jackson-Smith, Douglas, Endter-Wada, Joanna, Yeo, Sara K., Hale, Rebecca & Dolan, Mallory K. (2017). Social and geographic contexts of water concerns in Utah. Society & Natural Resources. Vol. 30, 885-902. Published, 01/2017.
    https://doi.org/10.1080/08941920.2016.1264653
  • Simis, M. J., Yeo, S. K., Rose, K. M., Brossard, D., Scheufele, D. A., & Pope, B. K. (2016). New media audiences’ perceptions of male and female scientists in two sci-fi movies. Bulletin of Science, Technology & Society, 35(3-4), 93–103. Published, 06/2016.
  • Simis, M. J., Madden, H., Cacciatore, M. A., & Yeo, S. K. (2016). The lure of rationality: Why does the deficit model persist in science communication? Public Understanding of Science, 25(4), 400–414. doi:10.1177/0963662516629749. Published, 05/2016.
  • Yeo, S. K., Rose, K. M., Brossard, D., Scheufele, D. A., Xenos, M. A., Pope, B. K. & Simis, M. J. (2015). New Media Audiences Perceptions of Male and Female Scientists in Two Sci-Fi Movies. SAGE Publications. Published, 2015.
  • Yeo, S. K., Xenos, M. A., Brossard, D. & Scheufele, D. A. (2015). Selecting Our Own Science: How Communication Contexts and Individual Traits Shape Information Seeking. SAGE Publications. Vol. 658(1), 172-191. Published, 2015.
  • Yeo, S. K. (2015). Public Engagement with and Communication of Science in a Web-2.0 Media Environment. Washington, D.C.: The American Association for the Advancement of Science (AAAS). Published, 12/2015.
  • Kim J, Yeo SK, Brossard D, Scheufele DA & Xenos MA (2015). Disentangling the influence of value predispositions and risk/benefit perceptions on support for nanotechnology among the American public. Risk analysis : an official publication of the Society for Risk Analysis. Vol. 34, 965-80. Published, 10/01/2015.
  • Yeo, S. K., Xenos, M., Brossard, D., & Scheufele, D. A. (2015). Selecting our own science: How communication contexts and individual traits shape information seeking. The ANNALS of the American Academy of Political and Social Science, 658(1), 172-191. doi: 10.1177/0002716214557782. Published, 02/2015.
  • Yeo, S. K., Cacciatore, M. A., & Scheufele, D. A. (2015). News selectivity and beyond: Motivated reasoning in a changing media environment. In O. Jandura, T. Petersen, C. Mothes, & A.-M. Schielicke (Eds.), Publizistik und gesellschaftliche Verantwortung: Festschrift für Wolfgang Donsbach (pp. 83–104). Berlin, Germany: Verlag Springer. Published, 01/2015.
  • Brossard, Dominique, Cacciatore, Michael A., Corley, Elizabeth A., Kim, Jiyoun, Runge, Kristin, Scheufele, Dietram A., Su, Leona Y., Xenos, Michael & Yeo, Sara K. (2014). Partisan amplification of risk: American perceptions of nuclear energy risk in the wake of the Fukushima Daiichi disaster. Elsevier BV. Published, 2014.
  • Becker, Amy B., Brossard, Dominique, Cacciatore, Michael A., Choi, Doo-Hun, Corley, Elizabeth A., Scheufele, Dietram A., Xenos, Michael A. & Yeo, Sara K. (2014). Misperceptions in Polarized Politics: The Role of Knowledge, Religiosity, and Media. Cambridge University Press (CUP). Vol. 47(03), 654-661. Published, 2014.
  • Brossard, Dominique, Kim, Jiyoun, Scheufele, Dietram A., Xenos, Michael A. & Yeo, Sara K. (2014). Disentangling the Influence of Value Predispositions and Risk/Benefit Perceptions on Support for Nanotechnology Among the American Public: Information Processing and Risk Perceptions. Wiley-Blackwell. n/a-n/a. Published, 2014.
  • Anderson, Ashley A., Brossard, Dominique, Greenberg, Andrew E., Jones, Angela R., Moore, John W. & Yeo, Sara K. (2014). Using a Deliberative Exercise To Foster Public Engagement in Nanotechnology. American Chemical Society (ACS). Vol. 91(2), 179-187. Published, 2014.
  • Brossard, D., Corley, E. A., Liang, X., Nealey, P., Scheufele, D. A., Su, L. Y.-F., Xenos, M. & Yeo, S. K. (2014). Building Buzz: (Scientists) Communicating Science in New Media Environments. SAGE Publications. Published, 2014.
  • Brossard, Dominique, Scheufele, Dietram A., Xenos, Michael & Yeo, Sara K. (2014). Disconnected discourses. Elsevier BV. Vol. 17(2), 48-49. Published, 2014.
  • Yeo, S. K., Cacciatore, M. A., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2014, October). Science gone social. The Scientist. Published, 10/2014.
  • Liang, X., Su, L. Y.-F., Yeo, S. K., Scheufele, D. A., Brossard, D., Xenos, M., Corley, Nealey, P., & E. A. (2014). Building buzz: (Scientists) communicating science in new media environments. Journalism & Mass Communication Quarterly. doi: 10.1177/1077699014550092. Published, 09/2014.
  • Yeo, S. K., Brossard, D., Simis, M. J., & Scheufele, D. A. (2014). Scientists consuming and producing science information in a new media environment. Madison, WI: University of Wisconsin-Madison. Published, 08/2014.
  • Cacciatore, M. A., Yeo, S. K., Scheufele, D. A., Xenos, M. A., Choi, D.-H., Becker, A. B., Brossard, D., & Corley, E. A. (2014). Misperceptions in polarized politics: The role of knowledge, religiosity, and media. PS: Political Science & Politics, 47(03), 654-661. doi: 10.1017/S1049096514000791. Published, 07/2014.
  • Yeo, S. K., Xenos, M. A., Brossard, D., & Scheufele, D. A. (2014). Disconnected discourses: How popular discourse about nanotechnology is missing the point. Materials Today, 17(2), 48-49. doi: 10.1016/j.mattod.2014.01.002. Published, 03/2014.
  • Jones, A. R., Anderson, A. A., Yeo, S. K., Greenberg, A. E., Brossard, D., & Moore, J. W. (2014). Using a deliberative exercise to foster public engagement in nanotechnology. Journal of Chemical Education, 91(2), 179-187. doi: 10.1021/ed400517q. Published, 01/2014.
  • Yeo, S. K., Cacciatore, M. A., Brossard, D., Scheufele, D. A., Runge, K., Su, L. Y., Kim, J., Xenos, M., & Corley, E. A. (2014). Partisan amplification of risk: American perceptions of nuclear energy risk in the wake of the Fukushima Daiichi disaster. Energy Policy, 67, 727-736. doi: 10.1016/j.enpol.2013.11.061. Published, 12/2013.
  • Kim, J., Yeo, S. K., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2014). Disentangling the influence of value predispositions and risk/benefit perceptions on support for nanotechnology among the American public. Risk Analysis, 34(5), 965-980. doi: 10.1111/risa.12141. Published, 11/2013.
  • Yeo, S. K., Brossard, D., Scheufele, D. A., Nealey, P., & Corley, E. A. (2013, July 2). Tweeting to the top. The Scientist. Published, 07/2013.
  • Yeo, S. K., Huggett, M. J., Eiler, A., & Rappé, M. S. (2013). Coastal bacterioplankton community dynamics in response to a natural disturbance. PLoS ONE, 8(2), e56207. doi: 10.1371/journal.pone.0056207. Published, 07/2013.
  • Runge, K. K., Yeo, S. K., Cacciatore, M., Scheufele, D. A., Brossard, D., Xenos, M., Anderson, A. A., Choi, D.-H., Kim, J., Li, N., Liang, X., Stubbings, M., & Su, L. Y. F. (2013). Tweeting nano: how public discourses about nanotechnology develop in social media environments. Journal of Nanoparticle Research, 15(1). doi: 10.1007/S11051-012-1381-8. Published, 01/2013.