Sara K. Yeo portrait
  • Assistant Professor, Communication
  • Faculty Affiliate, Environmental Humanities
  • Faculty Affiliate, Global Change and Sustainability Center

Research Keywords

  • Science Communication
  • Media
  • Public Opinion

Presentations

  • Lawson, S. T., Yeo, S. K., Yu, H., & Greene, E. (2016, June). The cyber-doom effect: The impact of fear appeals in the U.S. cyber security debate. Paper presented at the 8th International Conference on Cyber Conflict (CyCon 2016), Tallinn, Estonia. Conference Paper, Refereed, Presented, 06/2106.
  • Whalen, A. J.*, McKasy, M., & Yeo, S. K. (2017, January). A comparative analysis on attitudes toward drinking water quality between Utah and the Nation. Poster presented at the Undergraduate Research on Capitol Hill, Salt Lake City, UT. Conference Paper, Refereed, Presented, 01/24/2017.
  • Sun, Y., Yeo, S. K., McKasy, M., Houf, J., & Shugart, E. (2017, May). Disgust, need for affect, and responses to microbiome research. Paper to be presented at the 67th International Communication Association Annual Conference, San Diego, CA. Conference Paper, Refereed, Accepted, 01/2017.
  • Whalen, A. J.*, McKasy, M., & Yeo, S. K. (2017, February). A comparative analysis on attitudes toward drinking water quality between Utah and the Nation. Poster presented at the Utah Conference on Undergraduate Research (UCUR), Orem, UT. Conference Paper, Refereed, Accepted, 12/2016.
  • Yeo, S. K., Sun, Y., Houf, J. R., McKasy, M., Shugart, E., Dilger, E., Urban, J., & Mandl, S. (2016, May). The influence of affect and need for orientation on systematic and heuristic information processing of scientific issues. Paper presented at the Annual Conference of the American Association for Public Opinion Research (AAPOR), Austin, TX. Conference Paper, Refereed, Accepted, 05/2016.
  • Yeo, S. K., Binder, A. R., Dahlstrom, M. F., & Brossard, D. (2016, April). ​Credibility and climate change: Perceived credibility of policy and science experts in visual media. Paper presented at the 14th Public Communication of Science and Technology (PCST) Conference, Istanbul, Turkey. Conference Paper, Refereed, Accepted, 04/2016.
  • Houf, J. R., McKasy, M., Sun, Y., Yeo, S. K., Shugart, E., Dilger, E., Urban, J., & Mandl, S. (2016, April). Examining media coverage of microbiomes: A content analysis. Paper presented at the Annual Conference of the World Association for Public Opinion Research (WAPOR), Austin, TX. Conference Paper, Refereed, Accepted, 04/2016.
  • Yeo, S. K., Su, L. Y. F., Scheufele, D. A., Brossard, D., & Xenos, M. A. (2015, October). Neutralizing trolls: Simulating comment moderation to mitigate the nasty effect in science news. Paper presented at the Annual Conference of the Association for Politics and the Life Sciences, Madison, WI. Conference Paper, Refereed, Presented, 10/2015.
  • Gehl, R. W., Moyer-Horner, L., & Yeo, S. K. (2015, October). When computers imagine Internet porn: Gender and sexual discrimination in computer vision algorithms. Paper presented at the Annual Conference of the Association of Internet Researchers, Pheonix, AZ. Conference Paper, Refereed, Presented, 10/2015.
  • Yeo, S. K., Su, L. Y. F., Scheufele, D. A., Brossard, D., & Xenos, M. A. (2015, June). The effects of incivility, and audience- and media-centric factors on perceptions of bias in science news. Paper presented at the Annual Conference of the World Association for Public Opinion Research, Buenos Aires, Argentina. Conference Paper, Refereed, Presented, 06/2015.
  • Akin, H., Yeo, S. K., Cacciatore, M. A., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2015, June). Public opinion of emerging and established science: How publics assess the risks and benefits of controversial issues. Paper presented at the Annual Conference of the World Association for Public Opinion Research (WAPOR), Buenos Aires, Argentina. Conference Paper, Refereed, Presented, 06/2015.
  • Flint, C., Armstrong, A., Carothers, T., Endter-Wada, J., Hale, R., Jackson-Smith, D., & Yeo, S. K. (2015, June). Assessing influence of geographic and socio-demographic factors on water risk perceptions in Utah. Paper presented at the 21st International Symposium on Society and Resource Management, Charleston, South Carolina. Conference Paper, Refereed, Presented, 06/2015.
  • Jensen, J. D., Fenech, E., Yale, R. N., Scherr, C. L., & Yeo, S. K. (2015, May). Persuasive impact of loss and gain frames intentions to exercise: A test of six moderators. Paper presented at the Annual Conference of the International Communication Association, Puerto Rico. Conference Paper, Refereed, Accepted, 05/2015.
  • Cacciatore, M. A., Yeo, S. K., Scheufele, D. A., Corley, E. A., Brossard, D., & Xenos, M. A. (2014, December). Framing, priming, and recency effects in risk communication: Exploring opinion formation of “post-normal” science. Paper presented at the Annual Convention of the Society for Risk Analysis, Denver, CO. Conference Paper, Refereed, Presented, 12/2014.
  • Griffin, K. S., Yeo, S. K., Handlos, Z. J., Karambelas, A., Su, L. Y. F., Doolen, J., & Brossard, D. (2014, November). The influence on weather on Twitter discourse of #ClimateChange and #GlobalWarming. Paper presented at the AMS 27th Conference on Severe Local Storms, Madison, WI. Conference Paper, Refereed, Presented, 11/2014.
  • Yeo, S. K., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2014, November). The effect of individual traits and knowledge on partisan selectivity of science information. Paper presented at the Annual Conference of the Midwest Association for Public Opinion Research, Chicago, IL. Conference Paper, Refereed, Presented, 11/2014.
  • Yeo, S. K., Cacciatore, M. A., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2014, May). Twitter as the social media of choice for sharing science. Paper presented at the 13th International Public Communication of Science and Technology Conference, Salvador, Brazil. Conference Paper, Refereed, Presented, 05/2014.
  • Akin, H., Yeo, S. K., Scheufele, D. A., Brossard, D., & Xenos, M. A. (2014, May). The spillover heuristic? How the GMO labeling debate affects information processing of nanotechnology. Paper presented at the Annual Conference of the International Communication Association, Seattle, WA. Conference Paper, Refereed, Presented, 05/2014.
  • Liang, X., Su, L. Y.-F., Yeo, S. K., Scheufele, D. A., Brossard, D., Xenos, M., Nealey, P., & Corley, E. A. (2014, May). Building buzz: (Scientists) communicating science in new media environments. Paper presented at the 13th International Public Communication of Science and Technology Conference, Salvador, Brazil. Conference Paper, Refereed, Presented, 05/2014.
  • Yeo, S. K., Xenos, M. A., Brossard, D., & Scheufele, D. A. (2014, May). Contextual cues, selective exposure, and information utility. Paper presented at the Annual Conference of the International Communication Association, Seattle, WA. Conference Paper, Refereed, Presented, 05/2014.
  • Akin, H., Cacciatore, M. A., Yeo, S. K., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2013, November). Evaluating science: How the public weighs risks and benefits of controversial technologies. Paper presented at the Annual Conference of the Midwest Association for Public Opinion Research, Chicago, IL. Conference Paper, Refereed, Presented, 11/2013.
  • Cacciatore, M. A., Scheufele, D. A., Yeo, S. K., Xenos, M., Choi, D.-H., Brossard, D., & Corley, E. A. (2013, June). Misperceptions in polarized politics: The role of knowledge, religiosity, and media. Paper presented at the Annual Conference of the International Communication Association, London, UK. Conference Paper, Refereed, Presented, 06/2013.
  • Xenos, M. A., Scheufele, D. A., Brossard, D., Choi, D.-H., Cacciatore, M., Yeo, S. K., & Su, L. Y.-F. (2013, June). News media use and the informed public in the digital age. Paper presented at the Annual Conference of the International Communication Association, London, UK. Conference Paper, Refereed, Presented, 06/2013.
  • Yeo, S. K., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2013, May). Dangerous disconnects? How public discourse about nanotechnology is missing the point. Paper presented at the Annual Conference of the American Association for Public Opinion Research, Boston, MA. Conference Paper, Refereed, Presented, 05/2013.
  • Runge, K. R., Yeo, S. K., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2013, May). God, money, politics & science: The role of religion, conservative economic and liberal social attitudes on perception of science in the last weeks of the 2012 U.S. Presidential election. Paper presented at the Annual Conference of the American Association for Public Opinion Research, Boston, MA. Conference Paper, Refereed, Presented, 05/2013.
  • Cacciatore, M. A., Yeo, S. K., Brossard, D., Scheufele, D. A., Runge, K., Su, Y. F., Kim, J., Xenos, M.A., & Corley, E. A. (2012, November). Partisan amplification of risk: American perceptions of nuclear energy risk in the wake of the Fukushima Daiichi disaster. Paper presented at the Annual Conference of the Midwest Association for Public Opinion Research, Chicago, IL. Conference Paper, Refereed, Presented, 11/2012.
  • Yeo, S. K., Anderson, A. A., Li, N., Runge, K. K., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2012, November). Exploring the interplay of values and use of information channels on public opinion of nuclear energy. Paper presented at the Behavior, Energy & Climate Change Conference 2012, Sacramento, CA. Conference Paper, Refereed, Presented, 11/2012.
  • Anderson, A. A., Yeo, S. K., Jones, A. R., Moore, J. W., & Greenberg, A. E. (2012, November). Developing information efficacy in deliberative environments. Paper presented at the Annual Conference of the Midwest Association for Public Opinion Research, Chicago, IL. Conference Paper, Refereed, Presented, 11/2012.
  • Yeo, S. K., Liang, X., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2012, November). Is the online environment changing the construction of scientific controversies? Paper presented at the Annual Conference of the Midwest Association for Public Opinion Research, Chicago, IL. Conference Paper, Refereed, Presented, 11/2012.
  • Cacciatore, M., Yeo, S. K., Anderson, A. A., Choi, D.-H., Su, L. Y.-F., Kim, J., Scheufele, D.A., Xenos, M.A., Brossard, D., & Corley, E. A. (2012, August). Is Facebook making us dumber? Exploring social media use as a predictor of political knowledge. Paper presented at the Annual Conference of the Association for Education in Journalism and Mass Communication, Chicago, IL. Conference Paper, Refereed, Presented, 08/2012.
  • Jones, A. R., Anderson, A. A., Yeo, S. K., Brossard, D., Greenberg, A. E., & Moore, J. W. (2012, July). Small science, big decisions: Engaging adults through deliberation and consensus. Paper presented at the Biennial Conference on Chemical Education, University Park, PA. Conference Paper, Refereed, Presented, 07/2012.
  • Yeo, S. K., Runge, K. K., Li, N., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2012, May). The opinion dynamics surrounding nuclear energy in the U.S.: Exploring the interplay of risk perceptions, values, mass media use and knowledge on public support for nuclear energy. Paper presented at the Annual Conference of the American Association for Public Opinion Research, Orlando, FL. Conference Paper, Refereed, Presented, 05/2012.
  • Yeo, S. K. (2011, November). Hostile media perception and global climate change: Exploring the relationships between self and others' perceptions of bias. Paper presented at the Annual Conference of the Midwestern Association for Public Opinion Research, Chicago, IL. Conference Paper, Refereed, Presented, 11/2011.

Publications

  • Yeo, S. K., Sun, Y., McKasy, M., & Shugart, E. (under review). The moderating role of news attention on information processing and perceived risks toward microbiomes in response to disgust. Science Communication. Submitted, 01/2017.
  • Yeo, S. K., & Brossard, D. (forthcoming). The Changing Nature of Scientist-Media Interactions: A Cross-National Analysis. In K. H. Jamieson, D. A. Scheufele, & D. M. Kahan (Eds.), The Oxford Handbook on the Science of Science Communication. In press, 01/2017.
  • Flint, C. (2017). Social and geographic contexts of water concerns in Utah. Society & Natural Resources. Published, 01/2017.
  • Yeo, S. K., Su, L. Y.-F., Scheufele, D. A., Brossard, D., Xenos, M. A., & Corley, E. A. (under review). The effect of comment moderation on perceived bias in science news. Information, Communication & Society. Submitted, 12/2016.
  • Yeo, S. K., Binder, A. R., Dahlstrom, M. F., & Brossard, D. (under review). An inconvenient source? Attributes of science documentaries and their effects on information-related behavioral intentions. Environmental Communication. Submitted, 12/2016.
  • Simis, M. J., Yeo, S. K., Rose, K. M., Brossard, D., Scheufele, D. A., & Pope, B. K. (2016). New media audiences’ perceptions of male and female scientists in two sci-fi movies. Bulletin of Science, Technology & Society, 35(3-4), 93–103. Published, 06/2016.
  • Simis, M. J., Madden, H., Cacciatore, M. A., & Yeo, S. K. (2016). The lure of rationality: Why does the deficit model persist in science communication? Public Understanding of Science, 25(4), 400–414. doi:10.1177/0963662516629749. Published, 05/2016.
  • Yeo, S. K., Liang, X., Brossard, D., Rose, K. M., Korzekwa, K., Scheufele, D. A., & Xenos, M. A. (2016). The case of #arseniclife: Blogs and Twitter in informal peer review. Public Understanding of Science, 1–16. doi:10.1177/0963662516649806. Published, 05/2016.
  • Yeo, S. K. (2015). Public Engagement with and Communication of Science in a Web-2.0 Media Environment. Washington, D.C.: The American Association for the Advancement of Science (AAAS). Published, 12/2015.
  • Yeo, S. K., Xenos, M., Brossard, D., & Scheufele, D. A. (2015). Selecting our own science: How communication contexts and individual traits shape information seeking. The ANNALS of the American Academy of Political and Social Science, 658(1), 172-191. doi: 10.1177/0002716214557782. Published, 02/2015.
  • Yeo, S. K., Cacciatore, M. A., & Scheufele, D. A. (2015). News selectivity and beyond: Motivated reasoning in a changing media environment. In O. Jandura, T. Petersen, C. Mothes, & A.-M. Schielicke (Eds.), Publizistik und gesellschaftliche Verantwortung: Festschrift für Wolfgang Donsbach (pp. 83–104). Berlin, Germany: Verlag Springer. Published, 01/2015.
  • Yeo, S. K., Cacciatore, M. A., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2014, October). Science gone social. The Scientist. Published, 10/2014.
  • Liang, X., Su, L. Y.-F., Yeo, S. K., Scheufele, D. A., Brossard, D., Xenos, M., Corley, Nealey, P., & E. A. (2014). Building buzz: (Scientists) communicating science in new media environments. Journalism & Mass Communication Quarterly. doi: 10.1177/1077699014550092. Published, 09/2014.
  • Yeo, S. K., Brossard, D., Simis, M. J., & Scheufele, D. A. (2014). Scientists consuming and producing science information in a new media environment. Madison, WI: University of Wisconsin-Madison. Published, 08/2014.
  • Cacciatore, M. A., Yeo, S. K., Scheufele, D. A., Xenos, M. A., Choi, D.-H., Becker, A. B., Brossard, D., & Corley, E. A. (2014). Misperceptions in polarized politics: The role of knowledge, religiosity, and media. PS: Political Science & Politics, 47(03), 654-661. doi: 10.1017/S1049096514000791. Published, 07/2014.
  • Yeo, S. K., Xenos, M. A., Brossard, D., & Scheufele, D. A. (2014). Disconnected discourses: How popular discourse about nanotechnology is missing the point. Materials Today, 17(2), 48-49. doi: 10.1016/j.mattod.2014.01.002. Published, 03/2014.
  • Jones, A. R., Anderson, A. A., Yeo, S. K., Greenberg, A. E., Brossard, D., & Moore, J. W. (2014). Using a deliberative exercise to foster public engagement in nanotechnology. Journal of Chemical Education, 91(2), 179-187. doi: 10.1021/ed400517q. Published, 01/2014.
  • Yeo, S. K., Cacciatore, M. A., Brossard, D., Scheufele, D. A., Runge, K., Su, L. Y., Kim, J., Xenos, M., & Corley, E. A. (2014). Partisan amplification of risk: American perceptions of nuclear energy risk in the wake of the Fukushima Daiichi disaster. Energy Policy, 67, 727-736. doi: 10.1016/j.enpol.2013.11.061. Published, 12/2013.
  • Kim, J., Yeo, S. K., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2014). Disentangling the influence of value predispositions and risk/benefit perceptions on support for nanotechnology among the American public. Risk Analysis, 34(5), 965-980. doi: 10.1111/risa.12141. Published, 11/2013.
  • Yeo, S. K., Brossard, D., Scheufele, D. A., Nealey, P., & Corley, E. A. (2013, July 2). Tweeting to the top. The Scientist. Published, 07/2013.
  • Yeo, S. K., Huggett, M. J., Eiler, A., & Rappé, M. S. (2013). Coastal bacterioplankton community dynamics in response to a natural disturbance. PLoS ONE, 8(2), e56207. doi: 10.1371/journal.pone.0056207. Published, 07/2013.
  • Runge, K. K., Yeo, S. K., Cacciatore, M., Scheufele, D. A., Brossard, D., Xenos, M., Anderson, A. A., Choi, D.-H., Kim, J., Li, N., Liang, X., Stubbings, M., & Su, L. Y. F. (2013). Tweeting nano: how public discourses about nanotechnology develop in social media environments. Journal of Nanoparticle Research, 15(1). doi: 10.1007/S11051-012-1381-8. Published, 01/2013.