Manu  Goyal
  • Associate Professor, Ois Operations & Info Systems
  • Associate Professor, Ois Operations & Info Systems

Research Statement

Completed unpublished research:

Krishnan Anand and Manu Goyal: Ethics, Trust and the Holdup Problem in IT outsourcing.

Nitin Bakshi and Manu Goyal: Peer Reporting and Team Operations: Pulling the Andon Cord on Loyalty

He Chen, Manu Goyal, Yi Xu: Competitive Intelligence and Market Research in New Product Markets

Krishnan Anand, Manu Goyal, Nabita Penmetsa: Taking Reponsibility: Ethics and Platforms


  • MANU GOYAL, & Krishnan Anand. (2024) Ethics, Trust and the Holdup Problem in IT outsourcing. Conference Paper, Presented, 04/2024.
  • MANU GOYAL, & Krishnan Anand. (2023) Trust and the holdup problem in IT Outsourcing. Conference Paper, Refereed, Presented, 10/2023.
  • MANU GOYAL, & Krishnan Anand. (2017) Ethics, Bounded Rationality and The Hold-up Problem. Conference Paper, Presented, 10/2017.


  • Krishnan Anand and Manu Goyal (2019). Ethics, Bounded Rationality and IP Sharing in IT Outsourcing. Management Science. Vol. 65(11). Published, 11/2019.
  • Manu Goyal, Anand Gopal, Serguei Netessine & Matthew Reindorp (2013). The impact of new product introduction on plant productivity in the North American automotive industry. Management Science. Vol. 59(10). Discipline based - refereed, Published, 10/2013.
  • MANU GOYAL, & Serguei Netessine. (2011) Volume flexibility, product flexibility or both: the role of demand correlation and product substitution.. Manufacturing & Service Operations Management (MSOM). Discipline based - refereed, Published, 05/2011.
  • MANU GOYAL, & Krishnan Anand. (2009) Strategic information management under leakage in a supply chain. Management Science. Discipline based - refereed, Published, 03/2009.
  • MANU GOYAL, & Serguei Netessine. (2007) Strategic Technology Choice and Capacity Investment under Demand Uncertainty. Management Science. 53(2). Discipline based - refereed, Published, 02/2007.