Tony Passey
  • Assistant Professor (Lecturer), Marketing Department


  • , M.S. Finance Finance, University of Utah
  • , B.A. Economics Economics, University of Utah



Tony Passey is an Assistant Professor (Lecturer) of Marketing in the David Eccles School of Business.  He received a M.S. in Finance and a B.A. in Economics, both from the University of Utah.  Tony has an extensive background in digital marketing strategy and analytics.  Outside of teaching he provides mentoring and consulting currently in online campaign strategy and optimization.

Tony has been the founder of several companies in a variety of verticals.  In 2010, he founded Firetoss in Salt Lake City, UT and is currently serving as the CEO.  His courses are a mixutre of of digital marketing strategy, digital channel mastery, and post campaign analysis through metrics and dimensions.  Tony uses a mix of projects and assignments to teach students digital marketing concepts.  

A little about Firetoss:

Firetoss is a Magento Professional Partner, and the only certified partner in Utah and Nevada.  As a Magento Developer, Firetoss works with B2B and B2C brands to develop sales channels for growth type companies.   Firetoss is also and Adobe Marketing Partner.  Firetoss builds and executes campaigns for enterprise companies in a variety of verticals.