Arul  Mishra
  • Emma Eccles Jones Chair Professor of Marketing, Marketing Department
  • Professor, Marketing Department

Research Statement

Machine Learning, Marketing Analytics, Natural Language Processing, Decision-making, Machine Ethics, Text Analysis, Image Analysis

Research Keywords

  • Natural Language Processing
  • Machine Learning/ Artifical Intelligence
  • Judgment and decision-making
  • Marketing Analytics
  • Machine Ethics


  • DeFranza, David, Mike Lindow, Kevin Harrison, Arul Mishra, and Himanshu Mishra (2020), "Religion and reactance to COVID-19 mitigation guidelines." American Psychologist. Accepted, 07/2020.
  • David Defranza, Himanshu Mishra, and Arul Mishra (2020). How Language Shapes Prejudice Against Women: An Examination Across 45 World Languages. Journal of Personality and Social Psychology, forthcoming. Accepted, 01/2020.
  • Shelly Rathee, Himanshu Mishra, and Arul Mishra (2020), "The Perils of Leading a Democracy" The International Journal of Aging and Human Development, forthcoming. Accepted, 02/2020.
  • Keith A. Botner, Arul Mishra, and Himanshu Mishra (2020). The Influence of the Phonetic Elements of a Name on Risk Assessment. Journal of Consumer Research, forthcoming. Published, 06/2020.
  • Tamara Masters and Arul Mishra (2019), “The Influence of Hero and Villain Labels on the Perception of Vice and Virtue Products,” Journal of Consumer Psychology, 29(3), 428-444. Published, 07/2019.
  • Tamara Masters, Himanshu Mishra & Arul Mishra (2017). Phantom limb and a new approach to understanding the WTA-WTP disparity. Journal of Neuroscience, Psychology, and Economics. Published, 06/2017.
  • Moon, Sangkil, Arul Mishra, Himanshu Mishra & Moon Young Kang (2016). Cultural and Economic Impacts on Global Cultural Products: Evidence from US Movies. Journal of International Marketing. Published, 09/2016.
  • Himanshu Mishra & Arul Mishra (2016). Thinking outside the Euclidean box: Riemannian Geometry and Inter-temporal Decision-making. Plos One. Published, 03/2016.
  • Keith Botner, Arul Mishra & Himanshu Mishra (2015). What's in a Message? The Longitudinal Influence of a Supportive versus Combative Orientation on the Performance of Non-Profits. Journal of Marketing Research . Vol. 52. Published, 02/2015.
  • Himanshu Mishra, Arul Mishra & Oscar Moreno (2015). Bias in spatial risk assessment. Management Science . Published, 04/2015.
  • Himanshu Mishra, Arul Mishra, Jessica Rixom & Promothesh Chatterjee (2013). Influence of Motivated Reasoning on Saving and Spending Decisions. Organizational Behavior and Human Decision Processes. Vol. 121. Published, 05/2013.
  • Arul Mishra, Himanshu Mishra & Tamara Masters (2012). The Influence of Bite-Size on Quantity of Food Consumed: A Field Study . Journal of Consumer Research. Vol. 32. Published, 02/2012.
  • Arul Mishra & Himanshu Mishra (2011). The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods. Journal of Marketing Research. Published, 02/2011.
  • Himanshu Mishra, Arul Mishra & Baba Shiv (2011). In Praise of Vagueness: Malleability of Vague Information as a Performance-Booster. Psychological Science. Published, 05/2011.
  • Arul Mishra & Himanshu Mishra (2010). We Are What We Consume: The Influence of Food Consumption on Impulsive Choice . Journal of Marketing Research. Published, 11/2010.
  • Arul Mishra & Himanshu Mishra (2010). Border Bias: The Belief that State Borders can Protect against Disasters. Psychological Science. Published, 12/2010.
  • Himanshu Mishra, Arul Mishra & Dhananjay Nayakankuppam (2010). How Salary Receipt Affects Consumers’ Regulatory Motivations and Product Preferences. Journal of Marketing. Vol. 74 (Sept.). Published, 09/2010.
  • Arul Mishra, Himanshu Mishra & Dhananjay Nayakankuppam (2009). The Group-Contagion Effect: The Influence of Spatial Groupings on Perceived Contagion and Preferences. Psychological Science. Vol. 20 (7). Published, 07/2009.
  • Arul Mishra (2009). The Influence of Contagious versus Non-contagious Product Groupings on Consumer Preferences. Journal of Consumer Research. Vol. 35. Published, 06/2009.
  • Himanshu Mishra, Arul Mishra & Dhananjay Nayakankuppam (2007). Seeing Through the Heart's Eye: The Interference of System 1 in System 2. Marketing Science. Vol. 26. Published, 09/2007.
  • Arul Mishra & Dhananjay Nayakankuppam (2006). Consistency and Validity Issues in Consumer Judgments. Journal of Consumer Research (Lead Article). Vol. 33. Published, 12/2006.
  • Himanshu Mishra, Arul Mishra & Dhananjay Nayakankuppam (2006). Money: A Bias for the Whole. Journal of Consumer Research. Vol. 32. Published, 03/2006.