Arul  Mishra
  • Emma Eccles Jones Chair Professor of Marketing, Marketing Department
  • Professor, Marketing Department


  • PhD, Marketing, University of Iowa


Arul Mishra is the David Eccles Professor of Marketing at the University of Utah. She received a PhD in Marketing from the University of Iowa. Her research, on a broader level, focuses on understanding different aspects of human decision-making process. Specifically, she is interested in utilizing computational algorithms to understand decision-making. What decision-making insights can be derived using algorithms? 

Currently she is examining the ethical consequences of using algorithms. Can algorithms exacerbate or reduce the impact of social biases and inequities? Can algorithms help society discriminate less? Methodologically she uses predictive analytics, Natural Language Processing, and field studies to test social phenomenon and theories.

Arul’s research has been published in the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Marketing Science, Management Science, Journal of Personality and Social Psychology, Organizational Behavior and Human Decision Processes, and Psychological Science. Popular accounts of her work have appeared in the Scientific American, Los Angeles Times, Wall Street Journal, Chicago Tribune, MSN Money, The Financial Express, and Shape.

Academic Appointments

Assistant Professor, University of Utah: 2007-2011

Associate Professor and David Eccles Fellow, University of Utah: 2011-2014

Professor of Marketing and David Eccles Professor: 2014-present