Chong Oh
  • Director of Undergraduate IS Program, Ois Operations & Info Systems
  • Director for Kahlert Initiative on Technology, Ois Operations & Info Systems
  • Professor (Lecturer), Ois Operations & Info Systems
  • Director for the Master of Science in Information Systems, Ois Operations & Info Systems
801-646-7999

Presentations

  • CHONG KEAT OH, & Tony Passey, Hansaem Park. (2018) PACIS 2018: Weak Ties and Super Bowl Advertisements: Relating Network Density with Performance and Information Diffusion. Conference Paper, Refereed, Presented, 07/06/2018.
  • CHONG KEAT OH, & Savan Kumar. (2017) How Trump won: The Role of Social Media Sentiment in Political Elections. Conference Paper, Refereed, Presented, 07/2017.
  • CHONG KEAT OH, & Han-Fen Hu. (2016) Social Media Information Diffusion And Economic Outcomes: Twitter Retweets And Box Office Revenue. Conference Paper, Refereed, Presented, 06/27/2016.
  • CHONG KEAT OH, & Han-Fen Hu & Wen-Bin, Yang. (2016) Social Media Information Diffusion And Economic Outcomes: Twitter Retweets And Box Office Revenue. Presentation, Presented, 02/26/2016.

Geographical Regions of Interest

  • Italy
    Organize IS Minor Study Abroad in Italy and Spain.
  • Japan
    Conference presentation at Pacific Asia IS conference (Yokohama, Japan) "Relating tie density and SuperBowl ad tweets" with Tony Passey (FireToss and Marketing faculty) and Hansaem Park (MSIS student). 2018 ========================================================= Organizing IS Minor Study Abroad in Tokyo-Seoul Summer 2020.
  • Malaysia
    Conference presentation at Pacific Asia IS conference (Langkawi, Malaysia) "How Trump won: The Role of Social Media Sentiment in Political Elections" with Savan Kumar (MSIS alumni). 2017.
  • Republic of Korea
    Organizing IS Minor Study Abroad in Korea/Japan Summer.
  • Spain
    Organize IS Minor Study Abroad in Italy and Spain.

Publications

  • Leif Lundmark, Chong Oh & J. Cameron Verhaal (2017). A Little Birdie Told Me: Social Media, Organizational Legitimacy, and Underpricing in Initial Public Offerings. Information Systems Frontiers. Vol. 19, 1407-1422. Discipline based - refereed, Published, 12/01/2017.
  • Chong Oh, Yaman Roumani, Joseph Nwankpa & Han-Fen Hu (2017). Beyond Likes and Tweets: Consumer Engagement Behavior and Movie Box Office in Social Media. Information & Management. Vol. 54(1), 25-37. Discipline based - refereed, Published, 04/2017.
    http://www.sciencedirect.com/science/article/pii/S...
  • Chong Oh & Stephanie Yergeau (2017). Social Capital, Social Media, and TV Ratings. International Journal of Business Information Systems. Vol. 24(2), 242-260. Discipline based - refereed, Published, 02/2017.
    http://www.inderscience.com/info/ingeneral/forthco...
  • Chong Oh, Sheila Sasser & Soliman Almahmoud (2015). SOCIAL MEDIA ANALYTICS FRAMEWORK: THE CASE OF TWITTER AND SUPER BOWL ADS. Journal of Information Technology Management. Vol. 26, 1-18. Discipline based - refereed, Published, 01/2015.
    http://jitm.ubalt.edu/XXVI-1/article1.pdf
  • Chong Oh (2013). Customer engagement, word-of-mouth and box office: the case of movie tweets. International Journal of Information Systems and Change Mgmt. Vol. 6. Discipline based - refereed, Published, 05/2013.
    http://www.inderscienceonline.com/doi/abs/10.1504/...