Chong Oh
  • Director of Undergraduate IS Program, Ois Operations & Info Systems
  • Director for Kahlert Initiative on Technology, Ois Operations & Info Systems
  • Professor (Lecturer), Ois Operations & Info Systems
  • Director for the Master of Science in Information Systems, Ois Operations & Info Systems

Education

  • PhD, Information Systems, University of Utah
  • MS, Information Systems, Brigham Young University
  • BS, Business Mgmt, Brigham Young University

Biography

Chong teaches dynamic web development, emerging web technology, database fundamentals, and introduction to IS. His research interest is in the interplay between characteristics of social media and economic outcomes such as stock price movements, movie revenue, and IPO performance. Specifically he explores the behavior and interactions among members of stock message boards, online product reviews, stock-microblogging channels with economic outcomes. His research methodologies involve sentiment and textual mining, predictive analytics, and econometrics analysis.

Research

Oh, C., Passey, T., & Park, H. (2018) "Weak Ties and Super Bowl Advertisements: Relating Network Density with Performance and Information DIffusion" Accepted for presentation at 22nd Pacific Asia Conference on Information Systems (PACIS 2018), Yokohama, Japan. link to website
 
Lundmark, L., Oh, C., & Verhaal, C. (2017) "A Little Birdie Told Me: Social Media, Organizational Legitimacy, and Underpricing in Initial Public Offerings" Information Systems Frontiers. 19(6): 1407-1422. link to website
 
Oh, C. & Kumar, S. (2017) "How Trump won: The Role of Social Media Sentiment in Political Elections" Accepted for presentation at 21st Pacific Asia Conference on Information Systems (PACIS 2017), Langkawi, Malaysia.
 
Oh, C., Roumani, Y., Nwankpa, J., & Hu, H. (2017) "Beyond Likes and Tweets: Consumer Engagement Behavior and Movie Box Office in Social Media" Information & Management. 54(1):25-37 link to website
 
Oh, C. & Yergeau, S. (2017) "Social Capital, Social Media, and TV Ratings" International Journal of Business Information Systems. 24(2):242-260 link to website
 
Oh, C., Sasser, S. & Almahmoud, S. (2015) “Social Media analytics framework: the case of Twitter and Super Bowl Ads” Journal of Information Technology Management. 26(1). download paper
 
Oh, C. (2013) “Customer engagement, word-of-mouth and box office: the case of movie tweets” International Journal of Information Systems and Change Mgmt. 6(4):338-352. link to website
 
Oh, C., Sasser, S., Lockwood-White, C., & Almahmoud, S. (2015) "Discovering Twitter metrics for Creative Super Bowl Campaigns" In Verlegh, P., Voorveld, H., & Eisend, M. (Eds.), Advances in Advertising Research (Vol VI) (pp. 37-50), Springer. link to website
 
Oh, C. & Hu, H. (2016) "Social Media Information Diffusion And Economic Outcomes: Twitter Retweets And Box Office Revenue" Accepted for presentation at 20th Pacific Asia Conference on Information Systems (PACIS 2016), Chiayi, Taiwan.
 
Oh, C. & Sheng, O. (2011) “Investigating Predictive Power of Stock Micro Blog Sentiment in Forecasting Future Stock Price Directional Movement” In Proceedings ICIS 2011, Shanghai. Recommended for Best Paper Award. download paper
 
Oh, C., Aggarwal, R., Mishra, H. & Mishra, A. (2009) “To Stand Out or to Remain Inconspicuous: Existence of Cross-Cultural Communication Differences in Microblogging” In Proceedings from the Eighth Workshop on eBusiness (WEB), Phoenix, AZ, 2009. link to website