Presentations

• Joowon Park (2023) The Moral Foundations of Cryptocurrency. Conference Paper, Refereed, Presented, 10/27/2023.
• Joowon Park (2023) Understanding Bitcoin and Exploring Research Opportunities. Invited Talk/Keynote, Presented, 04/14/2023.
• Joowon Park, & Clarence Lee, Manoj Thomas. (2021) Why Do Cashless Payments Increase Unhealthy Consumption? The Decision-Risk Inattention Hypothesis. Invited Talk/Keynote, Presented, 02/17/2021.

Publications

• Joowon Park, Sachin Banker, Tamara Masters & Grace Yu-Buck (2023). Person vs. Purchase Comparison: How Material and Experiential Purchases Evoke Consumption-Related Envy in Others. Journal of Business Research. Vol. 165. Published, 10/01/2023.
• Sachin Banker, Joowon Park & Eugene Y. Chan (2023). The Moral Foundations of Cryptocurrency: Evidence from Twitter and Survey Research. Frontiers in Psychology. Vol. 14. Published, 08/09/2023.
• Joowon Park & Sachin Banker (2022). Bitcoin-denominated prices can reduce preference for vice products. Marketing Letters. Vol. 34. Published, 11/02/2022.
• Joowon Park, Clarence Lee & Manoj Thomas (2021). Why Do Cashless Payments Increase Unhealthy Consumption? The Decision-Risk Inattention Hypothesis. Journal of the Association for Consumer Research. Vol. 6(1), 10-20. Published, 01/31/2021.
• Sachin Banker & Joowon Park (2020). Evaluating prosocial COVID-19 messaging frames: Evidence from a field study on Facebook. Judgment and Decision Making. Vol. 15(6), 1037-43. Published, 11/30/2020.
• HaeEun Helen Chun, Joowon Park & Manoj Thomas (2019). Cold Anticipated Regret versus Hot Experienced Regret: Why Consumers Fail to Regret Unhealthy Consumption. Journal of the Association for Consumer Research. Vol. 4(2), 125-35. Published, 04/30/2019.
• Manoj Thomas & Joowon Park (2014). The Precision Effect: How Numerical Precision Influences Everyday Judgments. Neuroeconomics, Judgment, and Decision Making, eds. Evan A. Wilhelms and Valerie F. Reyna, Psychology Press. Published, 07/11/2014.