Research Statement
My research interests are in two areas: socially responsible operations and behavioral operations. In socially responsible operations, I strive to conduct research that can have a positive impact on critical social issues. For instance, I am interested in improving firms’ supply reliability as well as preventing firms’ criminal acts such as covering up life-threatening product defects. In behavioral operations, I seek to enhance our understanding of the effects of human behavior on traditional operations management problems. Specifically, I focus on how individuals engage in “mental accounting” when handling economic transactions, and explore the effects of mental accounting in operations problems in areas such as project management and revenue management.
Research Keywords
- Public Policy
- Production or Operations Management
- Behavioral Research
Languages
- English, fluent.
- Korean, fluent.
Geographical Regions of Interest
- Republic of Korea
Publications
- Manel Baucells, Yael Grushka-Cockayne & Woonam Hwang (2023). Managerial Mental Accounting and Downstream Project Decisions. Management Science. Accepted, 12/04/2023.
- Soo-Haeng Cho, Victor DeMiguel & Woonam Hwang (2021). Cover-up of Vehicle Defects: The Role of Regulator Investigation Announcements. Management Science. Vol. 67, 3834-3852.
Published, 06/2021.
https://doi.org/10.1287/mnsc.2020.3672 - Woonam Hwang, Nitin Bakshi & Victor DeMiguel (2018). Wholesale Price Contracts for Reliable Supply. Production and Operations Management. Vol. 27, 1021-1037.
Published, 02/2018.
https://onlinelibrary.wiley.com/doi/full/10.1111/p... - Manel Baucells & Woonam Hwang (2017). A Model of Mental Accounting and Reference Price Adaptation. Management Science. Vol. 63, 4201-4218.
Published, 12/2017.
https://pubsonline.informs.org/doi/10.1287/mnsc.20... - Woonam Hwang & Jungsuk Oh (2009). Adoption of New Online Services in the Presence of Network Externalities and Complementarities. Electronic Commerce Research and Applications. Vol. 8, 3-15.
Published, 01/2009.
https://www.sciencedirect.com/science/article/pii/...