Research Statement

Kreiss, D. & McGregor, S.C. (2017). Active Intermediaries, Not Distribution Channels: How Technology Firms Shape Political Communication. Political Communication.

Kreiss, D., Lawrence, R. G. & McGregor, S.C. (equal co-authors).(2017). In their own words: Political practitioner accounts of candidates, audiences, affordances, genres, and timing in strategic social media use. Political Communication.

McGregor, S. C. & Mourao, R. R. (2017). Second Screening Donald Trump: Conditional Indirect Effects on Political Participation. Journal of Broadcasting & Electronic Media, special issue on second screening and political participation. 61(2), 264-290.

McGregor, S. C., Mourao, R. R. & Molyneux, L. (2017). Twitter as a Tool for and Object of Political and Electoral Activity: Considering Electoral Context and Variance Among Actors. Journal of Information Technology & Politics, 1-14.

McGregor, S. C. & Vargo, C. J. (2017). Election-Related Talk and Agenda Setting-Effects on Twitter: A Big Data Analysis of Salience Transfer at Different Levels of User Participation. The Agenda Setting Journal, 1(1), 44-62.

McGregor, S. C., Reis Mourao, R., Neto, I., Straubhaar, J. D. & Anduluci, A. (2017). Second Screening as Convergence in Brazil and the US. Journal of Broadcasting & Electronic Media, 61(1), 163-181.

McGregor, S. C. (2017). Personalization, Social Media and Voting: Effects of candidate self-personalization on vote intention. New Media & Society. (published online ahead of print: http://journals.sagepub.com/doi/abs/10.1177/1461444816686103)

Mourao, R., Saldana, M., McGregor, S. C. & Zeh, A. (2016). Support for protests in Latin America: Classifications and the role of online networking. Social Sciences5(4), 58.

McGregor, S. C. & Reis Mourao, R. (2016). Talking politics on Twitter: gender, elections, and social networks. Social Media + Society 2(3)

McGregor, S. C., Lawrence, R. G., & Cardona, A. (2017). Personalization, gender, and social media: Gubernatorial candidates’ social media strategies. Information, Communication & Society20(2), 264-283.

Saldaña, M., Sylvie, G. & McGregor, S. C. (2016). Journalism-Business tension in Swedish newsroom decision-making. Journal of Media Ethics. 31(2), 100 - 115.

Saldaña, M., McGregor, S. C.  & Gil de Zuniga, H. (2015) Social Media as a Public Space for Politics: Cross-National Comparison of News Consumption and Participatory Behaviors in the United States and the United Kingdom. International Journal of Communication, 9, 23.

Gil de Zuniga, H., Garcia, V. & McGregor, S. C. (2015). What is second screening? Exploring motivations of second screen use and its effect on online political participation. Journal of Communication 65(5), 793-815.

Research Keywords

  • Social Media
  • Public Opinion
  • Political Communication
  • Gender Studies/Feminist Theory

Presentations

  • Kreiss, D., Lawrence, R. G. & McGregor, S. C. (2019). Communicating Identity-Ownership: Toward a Theoretical Synthesis. (accepted for presentation to the Political Communication Division, ICA annual conference, Washington, D.C.). Conference Paper, Refereed, Accepted, 01/2019.
  • Muddiman, A., McGregor, S.C. & Stroud, T. J. (2019). (Re)Claiming our expertise: Parsing large text corpora with manually validated and organic dictionaries. (invited to present at Communication meets Political Science: Cross-Disciplinary Perspectives on Social Media and Politics, as part of SPSA annual conference, Austin). Invited Talk/Keynote, Presented, 01/2019.
  • Media & Politics Symposium – presentation given to Thomas S. Foley Institute and the WSU Edward R. Murrow College of Communication, Washington State University. Invited Talk/Keynote, Presented, 10/2018.
  • Social (Media) Construction of Public Opinion – invited presentation to the Political Communication Working Group, University of Michigan. Invited Talk/Keynote, Accepted, 10/2018.
  • McGregor, S.C. (2018). Social Public Opinion in Campaign News. (Presented to the Mass Communication and Society division, AEJMC annual conference, Washington, D.C.). Conference Paper, Refereed, Presented, 08/2018.
  • McGregor, S.C. (2018). Social Public Opinion in the News. (Presented to the Political Communication division, APSA annual conference, Boston). Conference Paper, Refereed, Presented, 08/2018.
  • Kreiss, D. & McGregor, S.C. (2018). “They're Just Muddling Through”: Technology Firms’ Uneasy Relationship to Political Content and Advertising. (Presented to the Political Communication pre-conference, APSA annual conference, Boston). Conference Paper, Refereed, Presented, 08/2018.
  • McGregor, S.C. & Lawrence, R. G. (2018). “Executive Time”: The Meaning and Reach of Presidential Tweets in the Press. (Presented to the Political Communication division, APSA annual conference, Boston). Conference Paper, Refereed, Presented, 08/2018.
  • Kreiss, D. & McGregor, S.C. (2018). Interpreting the User: Technology Firms’ Limited Imaginations of Their Democratic Responsibilities. (Presented to the Political Communication division, ICA annual conference, Prague). Conference Paper, Refereed, Presented, 05/2018.
  • McGregor, S.C. (2018). Social (Media) Construction of Public Opinion by Journalists. (Presented to Pre-conference, ICA annual meeting, Prague). Conference Paper, Refereed, Presented, 05/2018.
  • McGregor, S.C. & Lawrence, R. G. (2017). Effects of Social Media Personalization on Public Assessment of Candidate Traits. (Presented to the Political Communication Division, APSA annual meeting, San Francisco, CA). Conference Paper, Refereed, Presented, 08/2017.
  • McGregor, S.C. (2017). Social (Media) Construction of Public Opinion by Elites. (Presented to the Political Communication Pre-conference, APSA annual meeting, San Francisco, CA). Conference Paper, Refereed, Presented, 08/2017.
  • Kreiss, D. & McGregor, S.C. (2017). From Distribution Channels to Active Intermediaries: How Technology Firms Shape Political Communication. (Presented to the Political Communication division, ICA annual conference, San Diego, CA) ** winner of Top Paper award from the division. Conference Paper, Refereed, Presented, 05/2017.
  • Saldana, M., Johnson, T. & McGregor, S.C. (2017). Mind the gap! Attitudes and belief gaps toward climate change and Syrian refugees. (Presented to the Political Communication division, ICA annual conference, San Diego, CA). Conference Paper, Refereed, Presented, 05/2017.
  • Lawrence, R. G., Kreiss, D. & McGregor, S.C. (2017). InstaStyle: Campaign Communication in a Selfie Era. (Presented to the Political Communication division, ICA annual conference, San Diego, CA). Conference Paper, Refereed, Presented, 05/2017.
  • McGregor, S.C. & Lyons, B. (2017). Do Data Scandals Beget Boundaries? (Methodological) Tension Between the Social Sciences and Journalism in the Age of ‘Data’ Reporting. (Presented to the Journalism Studies division, ICA annual conference, San Diego, CA). Conference Paper, Refereed, Presented, 05/2017.

Publications

  • Shannon C McGregor (2019). Social Media as Public Opinion: How Journalists use Social Media to Represent Public Opinion. Journalism. Accepted, 01/02/2019.
  • Talia J Stroud & Shannon C McGregor (2019). Digital Discussions: How Big Data Informs Political Communication. . Routledge. Published, 01/01/2019.
    https://www.routledge.com/Digital-Discussions-How-...
  • Shannon McGregor & Avery Holton (2018). Commentary: Stewart should know that the life of every journalist matters.” . Salt Lake Tribune. Published, 12/08/2018.
    https://www.sltrib.com/opinion/commentary/2018/12/...
  • Shannon McGregor (2018). More Bogus Embedded Tweets in Our Stories. Nieman Lab. Published, 12/2018.
    http://www.niemanlab.org/2018/12/more-bogus-embedd...
  • Ashley Muddiman, Shannon C McGregor & Talia J Stroud (2018). (Re)Claiming our expertise: Parsing large text corpora with manually validated and organic dictionaries. Political Communication. Published, 11/07/2018.
    https://www.tandfonline.com/doi/abs/10.1080/105846...
  • Shannon McGregor & Logan Molyneux (2018). Twitter’s influence on news judgment: An experiment among journalists. Journalism. Published, 10/05/2018.
    https://journals.sagepub.com/doi/abs/10.1177/14648...
  • Shannon C McGregor & Regina G Lawrence (2018). “Delete Your Account”? Hillary Rodham Clinton Across Social Media Platforms in the 2016 U.S. Presidential Election. . Routledge. Accepted, 05/01/2018.
  • Daniel Kreiss & Shannon C McGregor (2017). Technology Firms Shape Political Communication: The Work of Microsoft, Facebook, Twitter, and Google With Campaigns During the 2016 U.S. Presidential Cycle. Political Communication. 1-23. Published, 10/26/2017.
    http://www.tandfonline.com/doi/abs/10.1080/1058460...
  • Daniel Kreiss, Regina G Lawrence & Shannon C McGregor (2017). In their own words: Political practitioner accounts of candidates, audiences, affordances, genres, and timing in strategic social media use. Political Communication. 8-31. Published, 10/20/2017.
    http://www.tandfonline.com/doi/abs/10.1080/1058460...
  • Shannon C McGregor & Rachel R Mourao (2017). Second Screening Donald Trump: Conditional Indirect Effects on Political Participation. Journal of Broadcasting and Electronic Media. 264-290. Published, 05/26/2017.
    http://www.tandfonline.com/doi/abs/10.1080/0883815...
  • Shannon C McGregor, Rachel R Mourao & Logan Molyneux (2017). Twitter as a Tool for and Object of Political and Electoral Activity: Considering Electoral Context and Variance Among Actors. Journal of Information Technology & Politics. 154-167. Published, 04/20/2017.
    http://www.tandfonline.com/doi/abs/10.1080/1933168...
  • Shannon C McGregor, Rachel R Mourao, Ivo Neto, Joseph D Straubhaar & Angelo Anduluci (2017). Second Screening as Convergence in Brazil and the US. Journal of Broadcasting and Electronic Media. 163-181. Published, 03/07/2017.
    http://www.tandfonline.com/doi/abs/10.1080/0883815...
  • Shannon C McGregor & Chris J Vargo (2017). Election-Related Talk and Agenda Setting-Effects on Twitter: A Big Data Analysis of Salience Transfer at Different Levels of User Participation. The Agenda Setting Journal. 44-62. Published, 02/20/2017.
    http://www.jbe-platform.com/content/journals/10.10...
  • Shannon C McGregor, Regina G Lawrence & Arielle Cardona (2017). Personalization, gender, and social media: Gubernatorial candidates’ social media strategies. Information, Communication & Society. 264-283. Published, 02/01/2017.
    http://www.tandfonline.com/doi/abs/10.1080/1369118...
  • Shannon C McGregor (2017). Personalization, Social Media and Voting: Effects of candidate self-personalization on vote intention. New Media & Society. Published, 01/13/2017.
    http://journals.sagepub.com/doi/abs/10.1177/146144...