Research Summary

My research broadly investigates two questions addressing information gaps: (a) How should marketers and policymakers relay information to help consumers make better decisions? and (b) How can consumers best obtain information from others?


  • PhD, Behavioral Decision Research, Carnegie Mellon University


Eric VanEpps is an Assistant Professor of Marketing at the University of Utah’s David Eccles School of Business. Eric is also part of the Health Policy & Health Economics Transformative Excellence Program, collaborating in an interdisciplinary faculty cluster to conduct research in health care, population health, and policy. His research focuses on using insights from behavioral economics and consumer psychology to help people make healthier decisions, to encourage charitable donations, and to understand how individuals set goals.

Eric’s research has been featured in leading academic journals such as the Journal of Marketing Research, Organizational Behavior and Human Decision Processes, Psychological Bulletin, Journal of Public Policy and Marketing, and American Journal of Preventive Medicine, and has been featured in a variety of media outlets, including NPR, Forbes, Fast Company, and the New York Times.

Prior to joining the Eccles School of Business, Eric was a postdoctoral research fellow at the Center for Health Incentives and Behavioral Economics at the University of Pennsylvania and the VA Center for Health Equity Research and Promotion.