LEONA YI-FAN SU portrait
  • Assistant Professor, Communication
  • Faculty Affiliate, Global Change and Sustainability Center

Research Keywords

  • Science Communication
  • Social Media Research
  • Public Opinion
  • Survey Research Methods
  • Content Analysis (Communications)


  • Xenos, M. A., Scheufele, D. A., Brossard, D., Choi, D.-H., Cacciatore, M. A, Yeo, S. K., Su, L. Y.-F. (2018). News media use and the informed public in the digital age. International Journal of Communication, 12, 706-724. doi: 1932–8036/20180005. Published, 02/2018.
  • Su, L. Y.-F., Xenos, M. A., Rose, K., Wirz, C. D., Scheufele, D. A., & Brossard, D. (forthcoming). Uncivil and personal? Comparing patterns of incivility in comments on the Facebook pages of news outlets. New Media & Society. doi: 10.1177/1461444818757205. Published, 02/2018.
  • Simis-Wilkinson, M. J., Madden, H., Lassen, D. S., Su, L. Y.-F., Brossard, D., Scheufele, D. A., & Xenos, M. A. (forthcoming). Scientists joking on social media: An empirical analysis of #overlyhonestmethods. Science Communication. Accepted, 12/2017.
  • Yeo, S. K., Handlos, Z. J., Karambelas, A., Su, L. Y.-F., Rose, K. M., Brossard, D., & Griffin, K. S. (2017). The influence of temperature on topics of Twitter discourse about #climatechange and #globalwarming. Journal of Science Communication, 16(5), A01. Published, 12/2017.
  • Su, L. Y.-F., Scheufele, D. A., Bell, L., Brossard, D., & Xenos, M. A. (2017). Information-sharing and community-building: Exploring the use of Twitter in science public relations. Science Communication, 39(5), 569-597. doi: 10.1177/1075547017734226. Published, 10/2017.
  • Yeo, S. K., Su, L. Y.-F., Scheufele, D. A., Brossard, D., Xenos, M. A., & Corley, E. A. (forthcoming). The effect of comment moderation on perceived bias in science news. Information, Communication & Society. doi: 10.1080/1369118X.2017.1356861. Published, 07/2017.
  • Su, L. Y.-F. (forthcoming). YouTube. In B. Warf (Ed.), The SAGE Encyclopedia of the Internet, 3v. Thousand Oaks, CA: Sage Publications, Inc. Accepted, 05/2017.