TAE KYOUNG LEE portrait
  • Assistant Professor, Communication
801-213-3449

Research Statement

My primary research interest is narrative persuasion, which is testing narrative messages’ effects on individuals’ health-related behaviors and health policy support. In particular, I test how narrative features (e.g., framing, perceived similarity with a story character, a character’s behavior in a narrative, or a result of the character’s behavior) influence audience members’ understanding of the narrative and, eventually, their health promoting behaviors and their support for health policies. 

 

Research Keywords

  • Persuasion
  • Media Psychology
  • Health Communication