Norman Hoffmann
  • Adjunct Instructor, Finance Department


  • AB, English, DukeUniversity
  • MBA, Management and Finance, University of North Carolina at Chapel Hill


With almost three decades experience in business development and media acquisitions, Norman Hoffmann brings a wealth of real-world experience to the classroom and consulting assignments.  As a founding manager and Chief Financial Officer of Trader Publishing Company, he was integrally involved with its development into a $1.3 billion revenue enterprise.  While there, he served as:

  • Executive founder of and, national Internet services;
  • Architect of the national network of localized Auto Mart and Employment Guide magazines, two free distribution magazine publishing groups;
  • Founder of Vehicle Web Services, an Internet site hosting company;
  • Acquirer of over 70 companies; and
  • Creator of several business concepts which flourished or crashed and burned.


  • Norman Hoffmann (2012). Mergers & Acquisitions Strategy for Consolidations: Roll Up, Roll Out and Innovate for Superior Growth and Results. McGraw Hill. Published, 07/2012.
  • Norman Hoffmann (2013). Discounted Cash Flow Valuation for Small Cap M&A Integration”. Journal of Applied Corporate Finance. Vol. 25, 116-121. Published, 04/2013.