Marie Sarita Gaytan portrait
  • Associate Professor, Gender Studies
  • Associate Professor, Sociology Department


  • Gaytán Marie, S. (2019). “Extending Authenticity: Going Corporate in a Craft Market.” . Poetics. Vol. 77. Published, 12/12/2019.
  • Gaytán Marie, S. (2019). Book review of From Angel to Office Worker: Middle-Class Identity and Female Consciousness in Mexico, 1890-1950 . Frontiers: A Journal of Women Studies. Published, 11/12/2019.
  • Yel, Eylul and MS Gaytan (2019). “Managing Craft Authenticity in the Spirit Industry” . Vol. 19. University of Utah Undergraduate Research Journal. Published, 08/01/2019.
  • Gaytán, Marie, S. (2018). “Life of the Party: Tequila in the American Marketplace” . Routledge Press. Published, 09/15/2018.
  • Gaytán, Marie, S. (2018). "The Perils of Protection and the Promise of Authenticity: Tequila, Mezcal, and the Case of NOM 186". Journal of Rural Studies. Vol. 58, 103-11. Published, 02/22/2018.
  • Geist, Claudia, M. Reynolds, and M. Gaytán, (2017). "Unfinished Business: Disentangling Sex, Gender, and Sexuality in Sociological Research on Gender Stratification". Sociology Compass. Vol. 11, 16. Published, 02/15/2017.
  • Gaytán, Marie, S. (2017). "The Transformation of Tequila: From Hangover to Highbrow". Journal of Consumer Culture. Vol. 17, 62-84. Published, 02/01/2017.
  • 2016 Gaytán, Marie, S. and Sergio De La Mora. “Queening/Queering Mexicanidad: Lucha Reyes and the Canción Ranchera.” Feminist Formations, v.28, n.3: 196-221. Published, 01/31/2017.
  • 2017. “‘It Doesn’t Speak to Me’: Student of Color Resistance to Critical Race Pedagogy” at International Journal of Qualitative Studies in Education, v.30, n.2: 128-146/. Published, 01/31/2017.
  • Gaytan, Marie, S. (2017). Book review of Alcohol and Nationhood in Nineteenth-Century Mexico. (pp. 356-357). Vol. 79. The Historian. Published, 01/10/2017.
  • 2016 Gaytán, Marie, S., “‘Una Copita Amigo’: Ethnic Mexicans, Consumer Culture, and the American Marketplace.” Latino Studies, v.14, n.4: 458-481.. Published, 02/18/2016.
  • 2015 Gaytán, Marie, S. “Tequila,” “Tequila and American Popular Culture,” and “Tequila and UNESCO World Heritage” in Eric Zolov (ed.), Iconic Mexico. ABC-CLIO: 591-597. Published, 03/03/2015.
  • 2015 Gaytán, Marie, S. and Sarah Bowen (equal authorship). “Naturalizing Neoliberalism and the De-Mexicanization of the Tequila Industry.” Environment and Planning A, v.47, n.2: 267-283. Published, 03/03/2015.
  • 2015 Gaytán, Marie, S. “Cover Story: ¡Tequila! Distilling the Spirit of Mexico.” Campaign for the American Reader. Published, 01/27/2015.
  • 2014 Gaytán, Marie, S. “On Pancho Villa, Tequila, and Mexicanidad: How the Teetotaling Hero of the Mexican Revolution Became a Tequila-Drinking Gunslinger.” Published, 12/13/2014.
  • 2014 Gaytán, Marie, S. “7 Things You Didn’t Know About Tequila.” Published, 12/09/2014.
  • 2014 Camacho, Michelle, Marie S. Gaytán, and Greg Prieto. “Diversity in the Academy: On the Growing Prominence of Race and Ethnicity in the Pacific Sociological Association, 1929-2014.” The American Sociologist, v.45, n.2: 301-318. Published, 11/25/2014.
  • “Diversity and Professional Development: Race and Ethnicity in the Pacific Sociological Association.” The American Sociologist, forthcoming. Published, 01/30/2014.
  • “Sustaining Biological and Cultural Diversity: Geographic Indications and Traditional Mezcal Production in Jalisco, Mexico.” Revue d'ethnoécologie, v.2: 2-18. Published, 05/15/2013.
  • “Drinking Difference: Race, Consumption, and Alcohol Prohibition in Mexico and the United States.” Ethnicities, v.14, n.3, forthcoming. Accepted, 01/15/2013.
  • “Más allá del mito: mujeres, tequila, y nación.” (Beyond the Myth: Women, Tequila, and the Nation). Mexican Studies/Estudios Mexicanos, forthcoming. Published, 03/2012.
  • “The Paradox of Protection: National Identity, Global Commodity Chains, and the Tequila Industry.” Social Problems,v.59,n.1:70-93. Published, 02/2012.
  • “Olga Nájera Ramírez” in Maria Herrera-Sobek (ed.), Celebrating Latino Folklore: An Encyclopedia of Cultural Traditions. Greenwood Publishing Group: 830-831. Published, 01/30/2012.
  • “Traditional Knowledge, Agave Inaequidens Koch Conservation, and the Charro Lariat Artisans of San Miguel Cuyutlán, Mexico.” Ethnobiology Letters, v.2, n.1: 72-80. Published, 11/2011.
  • "Tequila Talk: Consumption, Gender, and the Transnational Terrain of Cultural Identity.” Latino Studies, v.9, n.1: 62-86. Published, 09/2011.
  • “Drinking the Nation and Making Masculinity: Tequila, Pancho Villa,and the U.S. Media” in Herman Gray and Macarena Gómez-Barris’ (eds.), Toward a Sociology of the Trace. Minneapolis: University of Minnesota Press: 207-233. Published, 11/2010.
  • “La expansión tequilera y las mujeres en la industria: del símbolo al testimonio.” (Tequila Market Growth and Women in the Industry: From Representations to Representatives). Sociedades Rurales, Producción y Medio Ambiente (Rural Societies, Production, and the Environment), v.9, n.18: 167-195. Published, 12/2009.
  • “From Sombreros to Sincronizadas: Authenticity, Ethnicity and the Mexican Restaurant Industry.”Journal of Contemporary Ethnography, v.37, n.3: 314-341. Published, 03/2008.
  • “Tequila Shots.” Gastronomica: The Journal of Food and Culture, v.7,n.3, summer: 62-67. Published, 06/2007.
  • “Globalizing Resistance: Slow Food and New Local Imaginaries.” Food, Culture, and Society, v.7, n.1, fall: 97-116. Published, 08/2004.
  • “The Backstage(s) of Mentorship.” The Journal of Latinos and Education, v.3, n.3, July: 199-203. Published, 05/2004.


  • “Hi’ilei Julia Hobart’s, Cooling the Tropics: Ice, Indigeneity, and Hawaiian Refreshment.” . Panel, Presented, 03/01/2023.
  • Race in the Marketplace, Virginia Tech, Pamplin College of Business. Other, Presented, 07/15/2022.
  • “Food as Struggle, Food as Resistance.” American Sociological Association. Panel organizer and presider. Other, Presented, 08/21/2021.
  • “Chasing Kava: Race and Disarticulation Practices in Fiji.” Sociology of Development Mini-Conference (with Amanda Bertana. Conference Paper, Refereed, Presented, 06/21/2021.
  • “The Political Economy of Puto: Neoliberalism and Masculinities in Mexico.” Latin American Studies Association, Annual Meeting. Conference Paper, Refereed, Presented, 05/28/2021.
  • “Authenticity and Cultural Appropriation: Paisley Rekdal’s Appropriate, a Provocation.” Discussant. Honors College, University of Utah. Presentation, Presented, 04/21/2021.


  • Spanish, fluent.

Geographical Regions of Interest

  • Latin America and the Caribbean