ROBERT W. GEHL portrait
  • Affiliated Faculty, Writing and Rhetoric Studies
  • Associate Professor, Communication

Research Summary

My main objects of study include social media, network culture, the history of computing, and software studies. I mix cultural studies, science and technology studies, and political economy in my analysis.


  • PhD, Cultural Studies, George Mason University. Project: A cultural and political economy of Web 2.0


Robert W. Gehl received a PhD in Cultural Studies from George Mason University in 2010. He is currently an associate professor in the Department of Communication at the University of Utah. His research draws on science and technology studies, political economy, software studies, and cultural studies and focuses on the intersections between technology, subjectivity, and practice. He has published research in The International Journal of Cultural StudiesNew Media and SocietyTelevision and New MediaFirst Monday, Computational Culture, Lateral, and Social Text. His book, Reverse Engineering Social Media (Temple UP, Spring 2014), explores the architecture and political economy of social media. At Utah, he teaches courses in communication technology, composition in new media, and political economy of communication.