Rohit  Aggarwal
  • Professor, Ois Operations & Info Systems

Education

  • BE, Dept. of Chemical Engg. & Tech. (DCET), Panjab University, Chandigarh
  • MBA, Marketing, Management Development Institute (MDI), Gurgaon
  • PhD (Information Systems), Operations and Management Information Systems, University of Connecticut

Biography

Dr. Rohit Aggarwal is a Professor of Information Systems at the University of Utah, where his research is dedicated to leveraging artificial intelligence (AI) to enhance software development and content creation. His efforts to improve developer productivity include the development of prompting techniques and a critical examination of conversational AI systems like ChatGPT, assessing their impact on developers' efficiency. Additionally, Dr. Aggarwal is focused on benchmarking writing quality for marketing content. By creating a synthetic dataset for training large language models (LLMs), his project aims to establish benchmarks that evaluate marketing content across various dimensions, such as engagement and readability.
 
Dr. Aggarwal's research also delves into the use of unique selling propositions (USPs) in advertising, utilizing LLMs and computer vision (CV) techniques to extract and analyze USP features from ads and landing pages. Moreover, he is deeply involved in designing AI agents for business process improvement and human augmentation, with goals to streamline operations and enhance human capabilities within organizations.
 

His work is driven by a commitment to push the boundaries of how AI can be utilized for societal and organizational benefits, making significant contributions to both academic knowledge and practical applications in the field of Information Systems. Dr. Aggarwal has published in premium business journals such as Management Science, Information Systems Research, MIS Quarterly, and POM, showcasing his extensive contributions to the academic community.
 

Former PhD students:

Dr. Nicholas Sullivan, Assistant Professor @ University of Mississippi, https://business.olemiss.edu/faculty-directory/dr-nicholas-sullivan/, Doctor of Philosophy (Ph.D.), Project Type: Dissertation. Role: Chair.

Dr. Michael Lee, Assistant Professor @ University of Nevada at Las Vegas, https://www.unlv.edu/people/michael-lee. Doctor of Philosophy (Ph.D.), Project Type: Dissertation. Role: Chair.

Dr. DongYoung Lee, Assistant Professor @ McGill University, https://www.mcgill.ca/desautels/dongyoung-lee. Doctor of Philosophy (Ph.D.), Project Type: Dissertation. Role: Member.