Research Statement
Dr. Rohit Aggarwal is a Professor of Information Systems at the University of Utah, where his research is dedicated to leveraging artificial intelligence (AI) to enhance software development and content creation. His efforts to improve developer productivity include the development of prompting techniques and a critical examination of conversational AI systems like ChatGPT, assessing their impact on developers’ efficiency. Additionally, Dr. Aggarwal is focused on benchmarking writing quality for marketing content. By creating a synthetic dataset for training large language models (LLMs), his project aims to establish benchmarks that evaluate marketing content across various dimensions, such as engagement and readability.
Dr. Aggarwal’s research also delves into the use of unique selling propositions (USPs) in advertising, utilizing LLMs and computer vision (CV) techniques to extract and analyze USP features from ads and landing pages. Moreover, he is deeply involved in designing AI agents for business process improvement and human augmentation, with goals to streamline operations and enhance human capabilities within organizations.
His work is driven by a commitment to push the boundaries of how AI can be utilized for societal and organizational benefits, making significant contributions to both academic knowledge and practical applications in the field of Information Systems. Dr. Aggarwal has published in premium business journals such as Management Science, Information Systems Research, MIS Quarterly, and POM, showcasing his extensive contributions to the academic community.
Former PhD students:
Dr. Nicholas Sullivan, Assistant Professor @ University of Dayton, https://www.linkedin.com/in/nicholas-sullivan-b7b45746/, Doctor of Philosophy (Ph.D.), Project Type: Dissertation. Role: Chair.
Dr. Michael Lee, Assistant Professor @ University of Nevada at Las Vegas, https://www.unlv.edu/people/michael-lee. Doctor of Philosophy (Ph.D.), Project Type: Dissertation. Role: Chair.
Dr. DongYoung Lee, Assistant Professor @ McGill University, https://www.mcgill.ca/desautels/dongyoung-lee. Doctor of Philosophy (Ph.D.), Project Type: Dissertation. Role: Member.
Research Keywords
- User Generated Content (UGC), Electronic Word of mouth (eWOM), Blogs, Microblogging, Twitter, Venture Capital, New Ventures, Econometrics, Venture Capitalist (VC)
Publications
- Rohit Aggarwal, Michael Lee & Vishal Midha (2022). Differential Impact of Content in Online Communication on Heterogeneous Candidates: A Field Study in Technical Recruitment. Information Systems Research.
Accepted, 06/2022.
https://pubsonline.informs.org/doi/abs/10.1287/isr... - Rohit Aggarwal, Michael Lee, Braxton Osting & Harpreet Singh (2021). Improving Funding Operations of Equity-based Crowdfunding Platforms. Production and Operations Management.
Accepted, 06/2021.
https://onlinelibrary.wiley.com/doi/abs/10.1111/po... - Rohit Aggarwal, Vishal Midha & Nicholas Sullivan (2021). Superlatives and Scope of Improvement in Online Recommendations: Breath of Life or a Kiss of Death?. MIS Quarterly.
Published, 05/2021.
https://misq.umn.edu/superlatives-and-scope-of-imp... - Rohit Aggarwal, Vishal Midha & Nicholas Sullivan (2021). Effect of Online Professional Network Recommendations on the Likelihood of Interview: A Field Study. Information Systems Research. Accepted, 05/2021.
- Rohit Aggarwal, Vishal Midha & Nicholas Sullivan (2021). The Effect of Gender Expectations and Physical Attractiveness on Discussion of Weakness in Online Professional Recommendations. Information Systems Research. Accepted, 02/2021.
- Rohit Aggarwal, David Kryscynski & Harpreet Singh (2015). Evaluating Venture Technical Competence in VC Investment Decisions. Management Science. Vol. 61.
Published, 11/2015.
http://pubsonline.informs.org/doi/abs/10.1287/mnsc... - Harpreet Singh, Rohit Aggarwal & Irina Cojuharenco (2015). Strike a Happy Medium: The Effect of IT Knowledge on Venture Capitalists' Overconfidence in IT Investments. MIS Quarterly. Vol. 39.
Published, 10/2015.
http://misq.org/strike-a-happy-medium-the-effect-o... - Rohit Aggarwal, David Kryscynski, Vishal Midha & Harpreet Singh (2015). Early to Adopt and Early to Discontinue: the impact of self-perceived and actual IT-knowledge on technology use behaviors of non-IT professionals. Information Systems Research.
Published, 03/2015.
http://pubsonline.informs.org/doi/abs/10.1287/isre... - Rohit Aggarwal & Harpreet Singh (2013). Differential Influence of Blogs across Different Stages of Decision Making: the Case of Venture Capitalists. MIS Quarterly. Vol. 37.
Published, 05/2013.
http://misq.org/differential-influence-of-blogs-ac... - Rohit Aggarwal, Ram Gopal, Alok Gupta & Harpreet Singh (2012). Putting Money where Mouths are: the Relation between New Venture Financing and Electronic Word-of-Mouth. Information Systems Research. Vol. 23.
Published, 10/2012.
http://pubsonline.informs.org/doi/abs/10.1287/isre... - Rohit Aggarwal, Ram Gopal, Ramesh Sankaranarayanan & Param Vir Singh (2012). Blog, Blogger and the Firm: Can Negative Posts Lead to Positive Outcomes. Information Systems Research. Vol. 23.
Published, 06/2012.
http://pubsonline.informs.org/doi/abs/10.1287/isre...