Tony Passey
  • Assistant Professor (Lecturer), Marketing Department

Honors & Awards

  • Firetoss was the 18th fastest growing company in Utah in 2018. MWCN 100 - 2017, 10/30/2018
  • Firetoss was the 38th fastest growing company in Utah in 2017. MWCN 100 - 2017, 10/17/2017
  • Honoree - Utah top 100 CEOs in Technology. Utah V100, 06/2010

In the Media

  • Some have called third-party cookies the economic engine of the web – and these cookies are going away. These tracking devices give voluminous amounts of personal data to hundreds of companies that use this information to send us targeted ads and measure our responses. Third-party cookies, used by advertisers, have already been turned off by Firefox and Safari. Google has announced that it will ban third-party cookies in 2023. What does this mean? Will we no longer get “customized” ads? Will our information be shared less? 01/14/2022.

Professional Service

  • Jordan Education Foundation. Role: Board of Directors . Rejoined the Board of Directors for the Jordan Education Foundation as head of CTE Committee. Working with students to make them aware of college opportunities in Entrepreneurship and Marketing. 08/01/2023 - present
  • Jordan Education Foundation. Role: Board of Directors. Assigned to 2 elementary schools and 1 middle school in the jordan school district. 11/01/2018 - 01/17/2022
  • Marketing Hacknight. Board of Directors, Chairman. 10/01/2017 - 12/31/2019
  • SL Circle. Role: Board Member . Working with group within SL Circle to develop a mini conference to benefit startups that grow organically as apposed to taking venture capital. The conference will be called Bootstrap 2016 and will be held in Utah in the fall of 2016. 01/01/2016 - 12/31/2016

Internal Service

  • 2024 GDAC Continued Support of the Gameday Ad Analytics Competion in conjunction with IS and MSIS. Head of Judging, 02/06/2024 - 02/23/2024. Department service.
  • Preceptor Assignment for the MBC program - 3 companies and 12 reviews. Preceptor, 09/01/2023 - 05/10/2024. Department service.
  • Guest Lecturing in MBC program on tactical digital marketing. Guest Lecturer, 09/01/2023 - 05/01/2024. Department service.
  • 2022 Gameday Ad Analytics Competition - This is a competition where students capture data from Twitter regarding the superbowl ads during the superbowl. Teams of students analyze the data and compete to see who can derive best analysis around superbowl ads. Director of Judging, 01/01/2022 - 02/28/2022. College service.
  • Student Media Council. Faculty Advisor / Voting Member, 09/01/2017 - 08/31/2020. University service.