Arul  Mishra
  • Emma Eccles Jones Chair Professor of Marketing, Marketing Department
  • Adjunct Professor, School Of Computing
  • Professor, Marketing Department

Research Statement

Machine Learning, Marketing Analytics, Natural Language Processing, Decision-making, Machine Ethics, Text Analysis, Image Analysis

Research Keywords

  • Natural Language Processing
  • Machine Learning/ Artifical Intelligence
  • Judgment and decision-making
  • Marketing Analytics
  • Machine Ethics


  • Shelly Rathee, Kritika Narula, Arul Mishra Himanshu Mishra (2023), "Alphanumeric vs. Numeric Token Systems and the Healthcare Experience: Field Evidence from Healthcare Delivery in India," Management Science. Published, 02/2023.
  • Bei Wang, Arul Mishra, and Himanshu Mishra (2022), “Humans as mitigators of biases in risk prediction via field studies,” Workshop on Responsible AI and Data Ethics (RAIDE) at IEEE International Conference on Big Data (IEEE BigData). Accepted, 12/2022.
  • Shelly Rathee, Himanshu Mishra, and Arul Mishra (2021). The Perils of Leading a Democracy. The International Journal of Aging and Human Development, 92(4), 472-491. Published, 06/2021.
  • David Defranza, Himanshu Mishra, and Arul Mishra (2020). How Language Shapes Prejudice Against Women: An Examination Across 45 World Languages. Journal of Personality and Social Psychology, 119(1), 7-22. Published, 07/2020.
  • Keith A. Botner, Arul Mishra, and Himanshu Mishra (2020). The Influence of the Phonetic Elements of a Name on Risk Assessment. Journal of Consumer Research, 47(1), 128-145. Published, 06/2020.
  • DeFranza, David, Mike Lindow, Kevin Harrison, Arul Mishra, and Himanshu Mishra (2021). Religion and reactance to COVID-19 mitigation guidelines. American Psychologist, 76(5), 744. Published, 07/2021.
  • Tamara Masters and Arul Mishra (2019), “The Influence of Hero and Villain Labels on the Perception of Vice and Virtue Products,” Journal of Consumer Psychology, 29(3), 428-444. Published, 07/2019.
  • Tamara Masters, Arul Mishra, and Himanshu Mishra (2017), "Phantom limb and a new approach to understanding the WTA–WTP disparity." Journal of Neuroscience, Psychology, and Economics 10 (2-3), 111. Published, 06/2017.
  • Moon, Sangkil, Arul Mishra, Himanshu Mishra & Moon Young Kang (2016). Cultural and Economic Impacts on Global Cultural Products: Evidence from US Movies. Journal of International Marketing. Published, 09/2016.
  • Himanshu Mishra & Arul Mishra (2016). Thinking outside the Euclidean box: Riemannian Geometry and Inter-temporal Decision-making. Plos One. Published, 03/2016.
  • Keith Botner, Arul Mishra & Himanshu Mishra (2015). What's in a Message? The Longitudinal Influence of a Supportive versus Combative Orientation on the Performance of Non-Profits. Journal of Marketing Research . Vol. 52. Published, 02/2015.
  • Himanshu Mishra, Arul Mishra & Oscar Moreno (2015). Bias in spatial risk assessment. Management Science . Published, 04/2015.
  • Himanshu Mishra, Arul Mishra, Jessica Rixom & Promothesh Chatterjee (2013). Influence of Motivated Reasoning on Saving and Spending Decisions. Organizational Behavior and Human Decision Processes. Vol. 121. Published, 05/2013.
  • Arul Mishra, Himanshu Mishra & Tamara Masters (2012). The Influence of Bite-Size on Quantity of Food Consumed: A Field Study . Journal of Consumer Research. Vol. 32. Published, 02/2012.
  • Arul Mishra & Himanshu Mishra (2011). The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods. Journal of Marketing Research. Published, 02/2011.
  • Himanshu Mishra, Arul Mishra & Baba Shiv (2011). In Praise of Vagueness: Malleability of Vague Information as a Performance-Booster. Psychological Science. Published, 05/2011.
  • Arul Mishra & Himanshu Mishra (2010). We Are What We Consume: The Influence of Food Consumption on Impulsive Choice . Journal of Marketing Research. Published, 11/2010.
  • Arul Mishra & Himanshu Mishra (2010). Border Bias: The Belief that State Borders can Protect against Disasters. Psychological Science. Published, 12/2010.
  • Himanshu Mishra, Arul Mishra & Dhananjay Nayakankuppam (2010). How Salary Receipt Affects Consumers’ Regulatory Motivations and Product Preferences. Journal of Marketing. Vol. 74 (Sept.). Published, 09/2010.
  • Arul Mishra, Himanshu Mishra & Dhananjay Nayakankuppam (2009). The Group-Contagion Effect: The Influence of Spatial Groupings on Perceived Contagion and Preferences. Psychological Science. Vol. 20 (7). Published, 07/2009.
  • Arul Mishra (2009). The Influence of Contagious versus Non-contagious Product Groupings on Consumer Preferences. Journal of Consumer Research. Vol. 35. Published, 06/2009.
  • Himanshu Mishra, Arul Mishra & Dhananjay Nayakankuppam (2007). Seeing Through the Heart's Eye: The Interference of System 1 in System 2. Marketing Science. Vol. 26. Published, 09/2007.
  • Arul Mishra & Dhananjay Nayakankuppam (2006). Consistency and Validity Issues in Consumer Judgments. Journal of Consumer Research (Lead Article). Vol. 33. Published, 12/2006.
  • Himanshu Mishra, Arul Mishra & Dhananjay Nayakankuppam (2006). Money: A Bias for the Whole. Journal of Consumer Research. Vol. 32. Published, 03/2006.