Arul  Mishra
  • Emma Eccles Jones Presidential Chair Professor , Marketing Department
  • Professor, Marketing Department
  • Adjunct Professor, School of Computing


  • PhD, Marketing, University of Iowa


Arul Mishra is the Emma Eccles Jones Chair Professor of Marketing at the University of Utah. She received a PhD in Marketing from the University of Iowa. Her research, on a broader level, uses machine learning methods to understand customer decisions and guide firm strategies. Specifically, she derives theoretical and practical insights from data using computational algorithms to understand customer engagement in digital markets, customer preference and choice, financial decisions, online advertising, and creativity. 

Currently she is examining the ethical consequences of using algorithms. Can algorithms exacerbate or reduce the impact of social biases and inequities? Can algorithms help society discriminate less? Methodologically she uses Natural Language Processing, generative language models, image processing and field studies to test social phenomenon and theories. Arul’s research has been published in the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Marketing Science, Management Science, Journal of Personality and Social Psychology, Organizational Behavior and Human Decision Processes, Psychological Science, American Psychologist. Popular accounts of her work have appeared in the Scientific American, Los Angeles Times, Wall Street Journal, Chicago Tribune, MSN Money, The Financial Express, and Shape.

Academic Appointments

Assistant Professor, University of Utah: 2007-2011

Associate Professor and David Eccles Fellow, University of Utah: 2011-2014

Professor of Marketing and David Eccles Professor: 2014-2022

Professor of Marketing and Emma Eccles Jones Chair Professor: 2022-present