Abbie  Griffin
  • Royal L. Garff Presidential Chair in Marketing, Marketing Department, Department of Marketing
  • Academic Co-Director, Center for Business, Health and Prosperity, School Of Business-Dean
  • Presidential Professor, Marketing Department
  • Associate of Dean of Business Innovation, School Of Medicine-Operations

Research Statement

My research investigates how to measure and improve the process of new product development.

Research Keywords

  • Innovation

Presentations

  • John Mitchell, & Abbie Griffin. (2015) Assessing Your Voice of the Customer Competency: Practical Findings from New Research. Conference Paper, Presented, 11/09/2015.
  • Jake Hoskins, & Abbie Griffin. (2015) Bounded Local: How Local Products Fail to Research their Sales Potential. Conference Paper, Refereed, Presented, 11/08/2015.
  • ABBIE GRIFFIN (2015) How Serial Innovators Develop Breakthrough Products. Invited Talk/Keynote, Presented, 10/15/2015.
  • ABBIE GRIFFIN (2015) How Serial Innovators Develop Breakthrough Products. Invited Talk/Keynote, Presented, 10/12/2015.
  • Gina McNally, & Jelena Spanjol, Abbie Griffin. (2015) The "Double Whammy" of Team Context and Climate Effects on Risk Strategies: Temporal and Team Mechanisms of Reduced Risk Properties. Conference Paper, Refereed, Presented, 06/2015.
  • Gina McNally, & Jelena Spanjol, Abbie Griffin. (2014) Motivations for Risk In Innovation Strategies: A Comparison of Individual Dispositional, Team Context, and Team Climate Effects. Conference Paper, Refereed, Presented, 10/19/2014.
  • ABBIE GRIFFIN, & Wim Biemans. (2014) Developing New Services. Conference Paper, Refereed, Presented, 10/19/2014.
  • Katrin Eling, & Fred Langerak, Abbie Griffin. (2014) The Formality of Selecting Radical versus Incremental New Product Ideas in High-tech Firms. Conference Paper, Refereed, Presented, 10/18/2014.
  • Linda Kester, & Abbie Griffin. (2014) How the NPD Portfolio and Portfolio Construction Methods Lead to Success: Lessons from the PDMA’s 2012 Comparative Performance Assessment Study. Conference Paper, Refereed, Presented, 10/18/2014.
  • Jake Hoskins, & Abbie Griffin. (2014) Diluting or Reinforcing? The Impact of External Category Expansion Strategies on New Product Performance. Conference Paper, Refereed, Presented, 07/30/2014.
  • Katrin Eling, & Abbie Griffin, Fred Langerak. (2014) Performance Effects of Combining Rational and Intuitive Approaches in Making New Product Idea Evaluation Decisions. Conference Paper, Refereed, Presented, 06/16/2014.
  • Gina McNally, & Jelena Spanjol, Abbie Griffin. (2014) Individual and Team Innovation Strategy Risk Levels: Differential Effects of Dispositional and Situational Measures of Goal Orientation and Work Regulatory Focus. Conference Paper, Refereed, Presented, 06/16/2014.
  • Katrin Eling, & Abbie Griffin, Fred Langerak. (2014) Performance Effects of Combining Rational and Intuitive Approaches in Making New Product Idea Evaluation Decisions. Conference Paper, Refereed, Presented, 06/03/2014.
  • Gina McNally, & Jelena Spanjol. (2013) “An Examination of the Role of Goal Orientation, Regulatory Focus, and Stock Market Reactions to Marketing Manager Actions and Strategy Riskiness”,. Conference Paper, Refereed, Presented, 10/28/2013.
  • Katrin Eling, & Abbie Griffin, Fred Langerak. (2013) Performance Effects of Combining Rational and Intuitive Approaches in Making Fuzzy Front End Execution Decisions. Conference Paper, Refereed, Presented, 10/28/2013.
  • Linda Kester, & Erik Jan Hultink, Abbie Griffin. (2013) An Emperical Test of the Antecedents and Consequences of Portfolio Decision-Making Effectiveness. Conference Paper, Refereed, Presented, 10/28/2013.
  • ABBIE GRIFFIN (2013) Bigger IS Better for Auctioned Quilt Prices (But So are Some Other Characteristics. Poster, Presented, 09/16/2013.
  • Kester, Linda, & Erik Jan Hultin, Abbie Griffin. (2013) An Empirical Exploration of the Antecedents and outcomes of NPD Portfolio Success. Conference Paper, Refereed, Presented, 06/15/2013.
  • Regina McNally, & Jelena Spanjol, Abbie Griffin. (2012) Putting Learning Orientation under the Microscope: Insights into Individual and Team Learning Orientations and Effects on Product Decisions and Performance. Conference Paper, Refereed, Presented, 10/21/2012.
  • Katrin Eling, & Abbie Griffin, Fred Langerak. (2012) Intuition in Fuzzy Front End Decision Making: A Theoretical Framework and Research Agenda. Conference Paper, Refereed, Presented, 06/18/2012.
  • Linda Kester, & Erik Jan Hultink, Abbie Griffin. (2011) Antecedents and Consequences of Portfolio Decision-Making Effectiveness. Conference Paper, Refereed, Presented, 10/29/2011.
  • Linda Kester, & Erik Jan Hultink, Abbie Griffin. (2011) An Empirical Test of the Antecedents and Consequences of Portfolio Decision-Making Effectiveness. Conference Paper, Refereed, Presented, 06/06/2011.
  • Cankurtaran, & Fred Langerak, Abbie Griffin. (2011) Consequences of New Product Development Speed: A Meta-Analysis. Conference Paper, Refereed, Presented, 06/06/2011.
  • Griffin, A., & Wim Biemans, Rudy Moenaert. (2007). In Search of the Classics: A Study of the Impact of JPIM Papers from 1984-2003. Product Development & Management Association Research Conference Proceedings. Conference Paper, Other, 09/2007.
  • Griffin, A., & Nathan Hoffman, Raymond L. Price, Bruce Vojak. (2007). How Serial Innovators Navigate the Fuzzy Front End of Innovation. Product Development & Management Association Research Conference Proceedings. Conference Paper, Other, 09/2007.
  • Griffin, A., & Nathan Hoffman, Raymond L. Price, Bruce Vojak. (2007). The Processes by Which Serial Innovators Innovate. EIASM International Product Development Conference Proceedings. Conference Paper, Other, 06/2007.
  • Griffin, A., & Edward W. Sim, Raymond L. Price, Bruce Vojak. (2006). Differences Between Inventors, Champions, Implementers and Serial Innovators in Developing New Products in Large, Mature Firms. Proceedings of the Product Development & Management Association Research Conference. Conference Paper, Other, 10/2006.
  • Griffin, A., & Edward W. Sim, Raymond L. Price, Bruce Vojak. (2006). Differences Between Inventors, Champions, Implementers and Serial Innovators in Developing New Products in Large, Mature Firms. Proceedings of the European Institute for the Advancement Study of Management International Product Development Conference. Conference Paper, Other, 06/2006.
  • Griffin, A., & Raymond L. Price, Matthew M. Maloney, Bruce Vojak, Edward W. Sim. (2006). Voices from the Field: How Exceptional Electronic Industrial Innovators Innovate. American Marketing Association Conference Proceedings. Conference Paper, Other, 02/2006.
  • Griffin, A., & Regina C. McNally. (2006). The Role of Customer Relationship Management Software in Customer Service Employee-Customer-Technology Relationships. American Marketing Association Conference Proceedings. Conference Paper, Other, 02/2006.
  • Griffin, A., & Matthew Marvel, John M. Hebda, Bruce A. Vojak. (2005). Studying Highly Valued Technical Professional Motivation Using a Corporate Entrepreneurship Framework: Voices from the Field. Proceedings of Bridging the Gap: Entrepreneurship In Theory and Practice. Conference Paper, Other, 07/2005.

Research/Scholarship Projects

  • Call for Nominations for ISBM Ph.D. Student Camp. PI: Abbie Griffin. Co-PI(s): Lisa Scheer. 02/04/2016 - 08/08/2016.
  • Low Cost Innovation. PI: Abbie Griffin. 06/2014 - present.

Geographical Regions of Interest

  • United States of America

Publications

  • Jake Hoskins, Cameron Verhaal & Abbie Griffin (2021). How Within-Country Consumer Product (or Brand) Localness and Supporting Marketing Tactics Influence Sales Performance. European Journal of Marketing. Vol. 55:2, 565-592. Discipline based - refereed, Published, 02/01/2021.
    https://doi.org/10.1108/EJM-11-2018-0787
  • Abbie Griffin & Gloria Barczak (2021). How to Conduct an Effective Peer Review. Edward Elgar. Discipline based - other, Published, 01/08/2021.
  • Abbie Griffin & Gloria Barczak (2020). Being an Effective Reviewer for Conceptual Journal Submission. Academy of Marketing Science Review. Vol. 10, 36-48. Discipline based - refereed, Published, 06/16/2020.
  • Jake Hoskins (2020). How a Brick-and-Mortar Retailer's Strategic Focus on Niche (Versus Mainstream) Brands Influences Category Sales. Journal of Product and Brand Management. Discipline based - refereed, Accepted, 05/26/2020.
    https://doi.org/10.1108/JPBM-12-2019-2673
  • Jake Hoskins & Abbie Griffin (2019). New product performance advantages for extending large, established fast moving consumer goods (FMCG) brands. Journal of Product & Brand Management. Vol. 28:7, 812-829. Discipline based - refereed, Published, 11/18/2019.
  • Abbie Griffin, Fred Langerak & Katrin Eling (2019). The Evolution, Status and Research Agenda for the Future of Research in NPD Cycle Time. Journal of Product Innovation Management. Vol. 36: 2, 263-280. Discipline based - refereed, Published, 03/08/2019.
  • Wim Biemans & Abbie Griffin (2018). Innovation Practices of B2B Manufacturers and Service Providers: Are they Really Different? . Industrial Marketing Management. Vol. 75, 112-124. Discipline based - refereed, Published, 10/01/2018.
  • Sebastian Gurtner, Jelena Spanjol & Abbie Griffin (2018). Leveraging Constraints for Innovation. (pp. 190). John Wiley & Sons. Practice - refereed, Published, 10/01/2018.
  • Ronny Reinhardt, Sebastian Gurtner & Abbie Griffin (2018). Towards an Adaptive Framework of Low-end Innovation Capabilitiy - A Systematic Review and Mulitple Case Study Analysis. Long Range Planning. Vol. 5, 770-798. Discipline based - refereed, Published, 10/01/2018.
  • Michale Luchs, Scot Swan & Abbie Griffin (2015). Design and Design Thinking: New Product Development Essentials from the PDMA. John Wiley & Sons. Published, 10/2015.
  • Katrin Eling, Abbie Griffin & Fred Langerak (2015). The Performance Effects of Combining Rational and Intuitive Approaches in Making New Product Idea Evaluation Decisions. Creativity and Innovation Management. Vol. 24, 464-477. Published, 09/2015.
  • Linda Kester, Erik Jan Hultink & Abbie Griffin (2014). An Empirical Investigation of the Antecedents and Outcomes of NPD Portfolio Success. Journal of Product Innovation Management. Vol. 31, 1199-1213. Discipline based - refereed, Published, 11/2014.
  • Abbie Griffin, Raymond L. Price, Bruce A. Vojak & Nathan Hoffman (2014). Serial Innovators’ Processes: How They Overcome Barriers to Creating Radical Innovations. Journal of Product Innovation Management. Vol. 43, 1362-1371. Discipline based - refereed, Published, 11/2014.
  • Charles H. Noble, Serdar S. Durmusoglu & Abbie Griffin (2014). Open Innovation: New Product Development Essentials from the PDMA. (pp. 325). John Wiley & Sons. Practice - refereed, Published, 10/2014.
  • Katrin Eling, Abbie Griffin & Fred Langerak (2014). Using Intuition in Fuzzy Front End Decision Making: A Conceptual Framework. Journal of Product Innovation Management. Vol. 31, 956-972. Discipline based - refereed, Published, 09/2014.
  • Abbie Griffin, Brett W. Josephson, Gary Lilien, Fred Wiersema, Barry Bayus, Rajesh Chandy, Ely Dahan, Steve Gaskin, Ajay Kohli, Christopher Miller, Ralph Oliva, and Jelena Spanjol (2013), “Marketing’s Roles in Innovation in Business-To-Business Firms: Status, Issues And Research Agenda,” Marketing Letters, 24:4 (December), 323-337 (lead article). Published, 12/01/2013.
  • Katrin Eling & Fred Langerak and Abbie Griffin (2013). A Stage-Wise Approach to Exploring Performance Effects of Cycle Time Reduction. Journal of Product Innovation Management. Discipline based - refereed, Published, 07/01/2013.
  • Kester, Linda & Erik Jan Hultink and Abbie Griffin (2013). An Empirical Investigation of the Antecedents and Outcomes of NPD Portfolio Success. Journal of Product Innovation Management. Discipline based - refereed, Accepted, 06/01/2013.
  • Pinar Cankurtaran & Fred Langerak, and Abbie Griffin (2013). Consequences of New Product Development Speed: A Meta-Analysis. Journal of Product Innovation Management. Discipline based - refereed, Published, 05/01/2013.
  • Vojak, Bruce A., Raymond L.Price, and Griffin, Abbie (2012), “Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms,” Research Technology Management, 55:6 (November-December), 42-48. Published, 11/01/2012.
  • Abbie Griffin (2012). Qualitative Research Methods for Investigating Business-to-Business Marketing Questions. Elgar Publishing. Discipline based - refereed, Published, 05/01/2012.
  • Abbie Griffin & Raymond Price, Bruce Vojak (2012). Serial Innovators: How Individuals in Large, Mature Firms Create Breakthrough Innovations. (pp. 250). Stanford University Press. Practice - refereed, Published, 05/01/2012.
  • Hebda, John M., Bruce A. Vojak, Abbie Griffin and Raymond L. Price (2012), “Motivating and Demotivating Technical Visionaries in Large Corporations: A Comparison of Perspectives,” R&D Management, 42:2, 101-119. Published, 03/01/2012.
  • Abbie Griffin (2011), “Legitimizing Academic Research in Design: Lessons from Research on New Product Development and Innovation,” Journal of Product Innovation Management, 28, 428-433. Published, 09/01/2011.
  • Debra Zahay, Abbie Griffin and Elisa Fredericks (2011) “Information Use in NPD: An Initial Exploratory Empirical Test in the Chemical Industry,” Journal of Product Innovation Management, 28, 485-502. Published, 09/01/2011.
  • Linda Kester, Abbie Griffin, Erik Jan Hultink, and Kristina Lauche (2011), “Modeling Portfolio Decision-Making Processes,” Journal of Product Innovation Management, 28:5 (September), 641-661. Published, 09/01/2011.
  • Erik Jan Hultink, Katrin Talke, Abbie Griffin and Erik Veldhuizen (2011) “Market Information Processing in New Product Development: The Importance of Process Interdependency and Data Quality,” IEEE Transactions on Engineering Management, 58:2, 199-211. Published, 03/01/2011.
  • Regina C. McNally and Abbie Griffin (2010), “Mandatory Adoption of Customer Relationship Management Software: The Role of Customer Support in an Attitude—Intention Model,” International Journal of Business Innovation and Research special issue on "Customer Relationship Management and Information Technology Applications,” 4:1-2, 30-47. Published, 08/2010.
  • Gary Lilien & Abbie Griffin (2010). Marketing Letters. AMA. Published, 08/2010.
  • Griffin, A., & Debra Zahay, Abbie Griffin. (2010). Marketing Strategy Selection, Marketing Metrics, and Firm Performance. Journal of Business and Industrial Marketing. 25, 84-93. Discipline based - refereed, Published, 2010.
  • Fred Langerak, Erik Jan Hultink and Abbie Griffin (2010), “Balancing Development Costs and Sales to Optimize the Development Time of Product Line Additions,” Journal of Product Innovation Management, 27:3, 336-348.. Discipline based - refereed, Published, 06/2010.
  • Griffin, A., & Raymond L. Price, Abbie Griffin, Bruce A. Vojak, Nathan Hoffman, Holli Burgon. (2009). Innovation Politics: How Serial Innovators Gain Organizational Acceptance for Breakthrough New Products. International Journal of Technology Marketing. 4, 165-184. Discipline based - refereed, Published, 2009.
  • Griffin, A., & Raymond L. Price, Matthew M. Maloney, Bruce Vojak and Edward W. Sim. (2009). Voices from the Field: How Exceptional Electronic Industrial Innovators Innovate. Journal of Product Innovation Management. 26:2, 222-240. Discipline based - refereed, Published, 03/2009.
  • Griffin, A., & Gloria Barczak, Abbie Griffin and Kenneth B. Kahn. (2009). PERSPECTIVE: Trends and Drivers of Success in NPD Practices: Results of the 2003 PDMA Best Practices Study. (pp. 3-23 (lead article)). Journal of Product Innovation Management. Published, 01/2009.
  • Griffin, A., & Fred Langerak, Erik Jan Hultink and Abbie Griffin. (2008). Exploring Mediating and Moderating Influences on the Links Among Cycle Time, Proficiency in Entry Timing, and New Product Profitability. (pp. 370-385). Journal of Product Innovation Management. Published, 07/2008.
  • Griffin, A., & Edward W. Sim, Ray Price, Bruce Vojak. (2007). Exploring Differences between Inventors, Champions, Implementers and Serial Innovators in Developing New Products in Large, Mature Firms. (pp. 422-436). Creativity and Innovation Management. Published, 12/2007.
  • Griffin, A., & Stephen Somermeyer. (2007). The PDMA ToolBook3 for New Product Development. John Wiley & Sons. Published, 09/2007.
  • Griffin, A., & Matthew Marvel, Abbie Griffin, John M. Hebda and Bruce A. Vojak. (2007). Studying Highly Valued Technical Professional Motivation Using a Corporate Entrepreneurship Framework: Voices from the Field. Entrepreneurship Theory & Practice. 31:5. Practice - refereed, Published, 09/2007.
  • Griffin, A., & John M. Hebda, Abbie Griffin, Bruce A. Vojak, and Raymond L. Price. (2007). The Motivation of Technical Visionaries in Large American Companies. IEEE Transactions on Engineering Management. 54:3, 433-444. Practice - refereed, Published, 08/2007.
  • Griffin, A., & Regina McNally. (2007). A Measure and Initial Test of Practitioners’ Perceptions of Relationship Marketing in Inter-Organizational Exchanges. Journal of Academy of Management Science. 35:3. Practice - refereed, Published, 2007.
  • Griffin, A., & Wim Biemans, Abbie Griffin, and Rudy Moenaert. (2007). Twenty Years of the Journal of Product Innovation Management: History, Participants and Knowledge Stock and Flows. Journal of Product Innovation Management. 24:3, 193-213. Practice - refereed, Published, 05/2007.
  • Griffin, A., & John Hauser, Gerard Tellis and Abbie Griffin. (2006). Research on Innovation: A Review and Agenda for Marketing Science. Marketing Science. 25, 687-717. Practice - refereed, Published, 11/2006.
  • Griffin, A., & Bruce Vojak, Abbie Griffin, Raymond L. Price and Konstantin Perlov. (2006). Characteristics of Technical Visionaries as Perceived by American and British Industrial Physicists. R&D Management. 36, 17-24. Practice - refereed, Published, 2006.
  • Griffin, A., & Erik Veldhuizen, Erik Jan Hultink and Abbie Griffin. (2006). Modeling Market Information Processing in New Product Development: An Empirical Analysis. Journal of Engineering and Technology Management. 23, 353-373. Practice - refereed, Published, 2006.
  • Griffin, A., & Regina C. McNally. (2005). An Exploratory Study of the Effect of Relationship Marketing Institutionalization and Professional and Organizational Commitment in Business-to-Business Exchanges. Journal of Business-to-Business Marketing. 12, 1-14. Practice - refereed, Published, 2005.
  • Griffin, A., & Jeffrey B, Schmidt, Roger J. Calantone, Abbie Griffin and Mitzy Montoya-Weiss. (2005). Do Certified Mail Third-Wave Follow-ups Really Boost Response Rates for Industrial Surveys?. Marketing Letters. 16, 129-142. Practice - refereed, Published, 2005.
  • Griffin, A., & Cele Otnes. (2005). 16th Paul D. Converse Symposium. American Marketing Association. Discipline based - refereed, Published, 02/2005.