Abbie  Griffin
  • Royal L. Garff Presidential Chair in Marketing, Marketing Department, Department of Marketing
  • Academic Co-Director, Center for Business, Health and Prosperity, School Of Business-Dean
  • Presidential Professor, Marketing Department
  • Associate of Dean of Business Innovation, School Of Medicine-Operations

Research Summary

My research investigates how to measure and improve the processes of innovation management, new product development and the management of technology.


  • B.S. Ch.E., Chemical Engineering, Purdue University
  • MBA, Business, Harvard Business School
  • Ph.D., Management of Technology, MIT


Abbie Griffin holds the Royal L. Garff Presidential Chair in Marketing at the David Eccles School of Business and is the Associate Dean of Business Innovation for the School of Medicine. She teaches the undergraduate Marketing Strategy Capstone course in the Business School, and is responsible for marshalling all of the business resources necessary to help the University's medical innovators commercialize their inventions, teaching in both the Bench to Bedside and NSF ICorps Prgrams. She was a member of the Board of Directors of Navistar International, a $ 13 billion manufacturer of diesel engines and trucks from 1998-2009, and was the editor of the Journal of Product Innovation Management, the leading academic journal in the areas of product and technology development, from 1998 - 2003.

She began her career with a B.S. in Chemical Engineering from Purdue University. After working as a plant engineer for Polaroid Corporation for two years, she earned an MBA from Harvard University. She worked in product and technology commercialization for Corning Glass Works in their biotechnology division and technology consulting for Booz, Allen and Hamilton prior to receiving a Ph.D. in Management of Technology and Marketing from the Massachusetts Institute of Technology.

Professor Griffin’s research investigates means for measuring and improving the processes of innovation, new product development and technology management. Her paper, “Voice of the Customer,” (with John Hauser, Marketing Science) won both the John D.C. Little Best Paper Award and the Frank M. Bass Dissertation Paper Award.

Prof. Griffin is an avid quilter, hiker and scuba diver.