Himanshu  Mishra
  • David Eccles Professor, Marketing Department
  • Adjunct Professor, School Of Computing
  • Adjunct Professor, School Of Computing

Grants, Contracts & Research Gifts

  • Using Humans to mitigate AI system bias: A collaboration with Utah profit and non-profit organizations. PI: Bei Wang Phillips. Co-PI(s): Arul Mishra. Utah State Deep Tech initiative, 11/01/2021 - 10/31/2024. Total project budget to date: $345,000.00
  • Deploying Fair Algorithms in Organizations. PI: Himanshu Mishra. University of Utah seed grant, 04/01/2021 - present. Total project budget to date: $12,000.00

Publications

  • Sachin Banker, Promothesh Chatterjee, Himanshu Mishra & Arul Mishra (2023). The future of large language models in social science research: reply to Berger (2023) and Carrillo, Stachl, and Talaifar (2023). American Psychologist . Discipline based - refereed, Accepted, 11/01/2023.
  • Promothesh Chatterjee, Himanshu Mishra & Arul Mishra (2023). Does the First Letter of One’s Name Affect Life Decisions? A Natural Language Processing Examination of Nominative Determinism Journal of Personality and Social Psychology, 125(5), 943-968. Discipline based - refereed, Published, 11/01/2023.
    https://psycnet.apa.org/record/2023-75670-001
  • Sachin Banker, Promothesh Chatterjee, Himanshu Mishra & Arul Mishra (2023). Machine-Assisted Social Psychology Hypothesis Generation. American Psychologist . Discipline based - refereed, Accepted, 08/01/2023.
  • Shelly Rathee, Sachin Banker, Arul Mishra & Himanshu Mishra (2023). Algorithms propagate gender bias in the marketplace—with consumers’ cooperation. Journal of Consumer Psychology. Discipline based - refereed, Published, 04/2023.
  • Shelly Rathee, Kritika Narula, Arul Mishra Himanshu Mishra (2023), "Alphanumeric vs. Numeric Token Systems and the Healthcare Experience: Field Evidence from Healthcare Delivery in India," Management Science, forthcoming. Discipline based - refereed, Accepted, 03/2022.
  • Bei Wang, Arul Mishra, and Himanshu Mishra (2022), “Humans as mitigators of biases in risk prediction via field studies,” Workshop on Responsible AI and Data Ethics (RAIDE) at IEEE International Conference on Big Data (IEEE BigData).. Accepted, 12/2022.
  • DeFranza, David, Mike Lindow, Kevin Harrison, Arul Mishra & Himanshu Mishra (2020). Religion and Reactance to COVID-19 Mitigation Guidelines. American Psychologist. Discipline based - refereed, Accepted, 08/10/2020.
    https://doi.apa.org/fulltext/2020-58613-001.html
  • David DeFranza, Himanshu Mishra & Arul Mishra (2020). How Language Shapes Prejudice Against Women: An Examination Across 45 World Languages. Journal of Personality and Social Psychology .. Discipline based - refereed, Accepted, 01/2020.
  • Keith Botner, Arul Mishra & Himanshu Mishra (2020). The Influence of the Phonetic Elements of a Name on Risk Assessment. Journal of Consumer Research. Discipline based - refereed, Published, 06/2020.
  • Shelly Rathee & Himanshu Mishra and Arul Mishra (2020). The Perils of Leading a Democracy. The International Journal of Aging and Human Development.. Discipline based - refereed, Accepted, 02/2020.
  • Tamara Masters & Arul Mishra and Himanshu Mishra (2017). Phantom limb and a new approach to understanding the WTA-WTP disparity. Journal of Neuroscience, Psychology, and Economics. Published, 06/2017.
  • Himanshu Mishra & Ruth M. Corbin (2017). Internet Surveys in Intellectual Property Litigation: Doveryai, No Proveryai. Trademark Reporter. Vol. 107. Discipline based - refereed, Published, 11/01/2017.
  • Sangkil Moon, Arul Mishra, Himanshu Mishra & Moon Young Kang (2016). Cultural and Economic Impacts on Global Cultural Products: Evidence from US Movies. Journal of International Marketing. Vol. 24(3). Discipline based - refereed, Published, 08/01/2016.
  • Himanshu Mishra & Arul Mishra (2016). Thinking Outside the Euclidean Box: Riemannian Geometry and Inter-Temporal Decision-Making. PLOS ONE. Published, 03/2016.
    http://journals.plos.org/plosone/article?id=10.137...
  • Himanshu Mishra, Arul Mishra & Oscar Moreno (2015). Bias in Spatial Risk Assessment. Management Science. Discipline based - refereed, Published, 04/2015.
  • Keith Botner, Arul Mishra & Himanshu Mishra (2015). What's in a Message? The Longitudinal Influence of a Supportive versus Combative Orientation on the Performance of Non-Profits. Journal of Marketing Research. Published, 02/2015.
  • Jessica Rixom & Himanshu Mishra (2014). Ethical ends: Effect of abstract mindsets in ethical decisions for the greater social good. Organizational Behavior and Human Decision Processes. Accepted, 02/2014.
  • Himanshu Mishra, Arul Mishra, Jessica Rixom & Promothesh Chatterjee (2013). Influence of Motivated Reasoning on Saving and Spending Decisions. Organizational Behavior and Human Decision Processes. Vol. 121. Published, 05/2013.
  • Arul Mishra, Himanshu Mishra & Tamara Masters (2012). The Influence of Bite-Size on Quantity of Food Consumed: A Field Study. Journal of Consumer Research. Vol. 38. Published, 02/2012.
    http://papers.ssrn.com/sol3/papers.cfm?abstract_id...
  • Himanshu Mishra, Arul Mishra & Baba Shiv (2011). In Praise of Vagueness: Malleability of Vague Information as a Performance-Booster. Psychological Science. Published, 06/2011.
    http://papers.ssrn.com/sol3/papers.cfm?abstract_id...
  • Arul Mishra & Himanshu Mishra (2011). The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods. Journal of Marketing Research. Published, 02/2011.
  • Himanshu Mishra, Arul Mishra & Dhananjay Nayakankuppam (2010). How Salary Receipt Affects Consumers’ Regulatory Motivations and Product Preferences. Journal of Marketing. Published, 09/2010.
  • Arul Mishra & Himanshu Mishra (2010). We Are What We Consume: The Influence of Food Consumption on Impulsive Choice. Journal of Marketing Research. Published, 11/2010.
  • Arul Mishra & Himanshu Mishra (2010). Border Bias: The Belief that State Borders can Protect against Disasters. Psychological Science. Discipline based - refereed, Published, 12/2010.
  • Arul Mishra, Himanshu Mishra & Dhananjay Nayakankuppam (2009). The Group-Contagion Effect: The Influence of Spatial Groupings on Perceived Contagion and Preferences. Psychological Science. Vol. 20 (7). Discipline based - refereed, Published, 07/2009.
  • Himanshu Mishra, Baba Shiv & Dhananjay Nayakankuppam (2008). The Blissful Ignorance Effect: Pre versus Post Action Effects on Outcome-Expectancies Arising from Precise and Vague Information. Journal of Consumer Research. Vol. 35. Discipline based - refereed, Published, 12/2008.
  • Himanshu Mishra, Arul Mishra & Dhananjay Nayakankuppam (2007). Seeing Through the Heart's Eye: The Interference of System 1 in System 2. Marketing Science. Vol. 26, 666-678. Published, 10/2007.
  • Himanshu Mishra, Arul Mishra & Dhananjay Nayakankuppam (2006). Money: A Bias for the Whole. Journal of Consumer Research. Vol. 32. Discipline based - refereed, Published, 03/2006.
  • Dhananjay Nayakankuppam & Himanshu Mishra (2005). The Endowment Effect: Rose-Tinted and Dark-Tinted Glasses. Journal of Consumer Research. Vol. 32. Published, 12/2005.