Himanshu  Mishra
  • David Eccles Professor of Marketing, Marketing Department
  • Professor, Marketing Department

Grants, Contracts & Research Gifts

  • Using Humans to mitigate AI system bias: A collaboration with Utah profit and non-profit organizations. PI: Bei Wang Phillips. Co-PI(s): Arul Mishra. Utah State Deep Tech initiative, 11/01/2021 - 10/31/2024. Total project budget to date: $345,000.00
  • Deploying Fair Algorithms in Organizations. PI: Himanshu Mishra. University of Utah seed grant, 04/01/2021 - present. Total project budget to date: $12,000.00

Publications

  • Shelly Rathee, Kritika Narula, Arul Mishra & Himanshu Mishra (2022). Alphanumeric vs. Numeric Token Systems and the Healthcare Experience: Field Evidence from Healthcare Delivery in India. Management Science. Discipline based - refereed, Accepted, 02/2022.
  • DeFranza, David, Mike Lindow, Kevin Harrison, Arul Mishra & Himanshu Mishra (2020). Religion and Reactance to COVID-19 Mitigation Guidelines. American Psychologist. Discipline based - refereed, Accepted, 08/10/2020.
    https://doi.apa.org/fulltext/2020-58613-001.html
  • David DeFranza, Himanshu Mishra & Arul Mishra (2020). How Language Shapes Prejudice Against Women: An Examination Across 45 World Languages. Journal of Personality and Social Psychology .. Discipline based - refereed, Accepted, 01/2020.
  • Keith Botner, Arul Mishra & Himanshu Mishra (2020). The Influence of the Phonetic Elements of a Name on Risk Assessment. Journal of Consumer Research. Discipline based - refereed, Published, 06/2020.
  • Shelly Rathee & Himanshu Mishra and Arul Mishra (2020). The Perils of Leading a Democracy. The International Journal of Aging and Human Development.. Discipline based - refereed, Accepted, 02/2020.
  • Tamara Masters & Arul Mishra and Himanshu Mishra (2017). Phantom limb and a new approach to understanding the WTA-WTP disparity. Journal of Neuroscience, Psychology, and Economics. Published, 06/2017.
  • Himanshu Mishra & Ruth M. Corbin (2017). Internet Surveys in Intellectual Property Litigation: Doveryai, No Proveryai. Trademark Reporter. Vol. 107. Discipline based - refereed, Published, 11/01/2017.
  • Sangkil Moon, Arul Mishra, Himanshu Mishra & Moon Young Kang (2016). Cultural and Economic Impacts on Global Cultural Products: Evidence from US Movies. Journal of International Marketing. Vol. 24(3). Discipline based - refereed, Published, 08/01/2016.
  • Himanshu Mishra & Arul Mishra (2016). Thinking Outside the Euclidean Box: Riemannian Geometry and Inter-Temporal Decision-Making. PLOS ONE. Published, 03/2016.
    http://journals.plos.org/plosone/article?id=10.137...
  • Himanshu Mishra, Arul Mishra & Oscar Moreno (2015). Bias in Spatial Risk Assessment. Management Science. Discipline based - refereed, Published, 04/2015.
  • Keith Botner, Arul Mishra & Himanshu Mishra (2015). What's in a Message? The Longitudinal Influence of a Supportive versus Combative Orientation on the Performance of Non-Profits. Journal of Marketing Research. Published, 02/2015.
  • Jessica Rixom & Himanshu Mishra (2014). Ethical ends: Effect of abstract mindsets in ethical decisions for the greater social good. Organizational Behavior and Human Decision Processes. Accepted, 02/2014.
  • Himanshu Mishra, Arul Mishra, Jessica Rixom & Promothesh Chatterjee (2013). Influence of Motivated Reasoning on Saving and Spending Decisions. Organizational Behavior and Human Decision Processes. Vol. 121. Published, 05/2013.
  • Arul Mishra, Himanshu Mishra & Tamara Masters (2012). The Influence of Bite-Size on Quantity of Food Consumed: A Field Study. Journal of Consumer Research. Vol. 38. Published, 02/2012.
    http://papers.ssrn.com/sol3/papers.cfm?abstract_id...
  • Himanshu Mishra, Arul Mishra & Baba Shiv (2011). In Praise of Vagueness: Malleability of Vague Information as a Performance-Booster. Psychological Science. Published, 06/2011.
    http://papers.ssrn.com/sol3/papers.cfm?abstract_id...
  • Arul Mishra & Himanshu Mishra (2011). The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods. Journal of Marketing Research. Published, 02/2011.
  • Himanshu Mishra, Arul Mishra & Dhananjay Nayakankuppam (2010). How Salary Receipt Affects Consumers’ Regulatory Motivations and Product Preferences. Journal of Marketing. Published, 09/2010.
  • Arul Mishra & Himanshu Mishra (2010). We Are What We Consume: The Influence of Food Consumption on Impulsive Choice. Journal of Marketing Research. Published, 11/2010.
  • Arul Mishra & Himanshu Mishra (2010). Border Bias: The Belief that State Borders can Protect against Disasters. Psychological Science. Discipline based - refereed, Published, 12/2010.
  • Arul Mishra, Himanshu Mishra & Dhananjay Nayakankuppam (2009). The Group-Contagion Effect: The Influence of Spatial Groupings on Perceived Contagion and Preferences. Psychological Science. Vol. 20 (7). Discipline based - refereed, Published, 07/2009.
  • Himanshu Mishra, Baba Shiv & Dhananjay Nayakankuppam (2008). The Blissful Ignorance Effect: Pre versus Post Action Effects on Outcome-Expectancies Arising from Precise and Vague Information. Journal of Consumer Research. Vol. 35. Discipline based - refereed, Published, 12/2008.
  • Himanshu Mishra, Arul Mishra & Dhananjay Nayakankuppam (2007). Seeing Through the Heart's Eye: The Interference of System 1 in System 2. Marketing Science. Vol. 26, 666-678. Published, 10/2007.
  • Himanshu Mishra, Arul Mishra & Dhananjay Nayakankuppam (2006). Money: A Bias for the Whole. Journal of Consumer Research. Vol. 32. Discipline based - refereed, Published, 03/2006.
  • Dhananjay Nayakankuppam & Himanshu Mishra (2005). The Endowment Effect: Rose-Tinted and Dark-Tinted Glasses. Journal of Consumer Research. Vol. 32. Published, 12/2005.