Himanshu  Mishra
  • David Eccles Professor, Marketing Department
  • Adjunct Professor, School Of Computing
  • Adjunct Professor, School Of Computing


  • PhD, Marketing, University of Iowa


Himanshu Mishra is David Eccles Professor of marketing at the University of Utah. He has a PhD in marketing from the University of Iowa. Himanshu’s current research interests are broadly in the area of computational social science. He uses machine learning techniques to understand social and marketplace decisions made by people. The insights he derives from unstructured data are applied in his many collaborations with firms. His research has implications for consumer decision-making, AI and fairness, risk assessment, and well-being.

Himanshu’s research has appeared in numerous leading journals of marketing, business, and psychology such as the Journal of Marketing Research, Journal of Consumer Research, Psychological Science, Journal of Personality and Social Psychology, Journal of Marketing, Marketing Science, Management Science, Organizational Behavior and Human Decision Processes etc. His work has been featured in a variety of media outlets such as MSNBC, Wall Street Journal, Scientific America, NPR, SmartMoney, CBS, The New York Times, Washington Post, Newsweek.





Academic Appointments

Assistant Professor, University of Utah: 2006-2011

Associate Professor and David Eccles Fellow, University of Utah: 2011-2014

Professor of Marketing and David Eccles Professor: 2014-present