SHOJI AZUMA portrait
  • Professor, World Languages and Cultures

Research Keywords

  • speech styles, political speech, uchi and soto


  • Seiji to Gengo. Invited Talk/Keynote, Accepted, 03/01/2022.
  • Japanese prime minister and his speech styles. Conference Paper, Refereed, Accepted, 12/01/2021.
  • Bi-directional mass-media: The case of the hand-written Ishinomaki newspaper. Conference Paper, Accepted, 12/10/2018.
  • The first six days of re-building: The unique handwritten “newspaper” created in the aftermath of the Great East Japan Earthquake, Annual Meeting of the Association of Asian Studies. Conference Paper, Refereed, Accepted, 12/05/2015.
  • Kizuna (conformity) and Japanese earthquake T-shirts, The 14th International Pragmatics Conference, Antwerp, Belgium. Conference Paper, Refereed, Presented, 07/29/2015.
  • “Yuuben no hensen in Ozaki Yukio,” The 3rd Research Colloquium, National Japanese Language Research Institute, Tokyo, Japan. Conference Paper, Presented, 07/05/2014.
  • “One form of democracy: collectivism and Japanese earthquake slogans,” VAKKI symposium, University of Vaasa, Finland. Conference Paper, Refereed, Presented, 02/13/2014.
  • “Collectivism and activism on Japanese earthquake t-shirts,” The Cross-cultural Pragmatics at a Crossroads 3: Impact –Making a Difference in Intercultural Communication, University of East Anglia. Conference Paper, Refereed, Presented, 06/26/2013.
  • leadership and language: the eastern Japan great earthquake, the 50th western conference of the association for asian studies, Brigham Young University-Idaho . Conference Paper, Refereed, Presented, 10/21/2012.
  • Report versus rapport talk in the aftermath of the Japanese Earthquake, 2nd International Conference on Communication, Cognition and Media, Braga, Portugal. Conference Paper, Refereed, Presented, 09/21/2012.
  • Power and solidarity in political language: Osawa and Kan in 2010 DPJ presidential campaign, First Round Table on Communicative Competence, Aichi University, Aichi, Japan. Conference Paper, Presented, 02/19/2011.
  • Seiji gengo no deep structure, research forum, department of foreign languages, Kansai University, Osaka, Japan. Invited Talk/Keynote, Presented, 07/01/2010.
  • Hito o ugokasu kotoba, the 61st anniversary meeting of the Gifu University, Gifu, Japan. Invited Talk/Keynote, Presented, 06/01/2010.
  • Uchi to soto no code-switching, Kansai eigo kyooiku gakkai, 32, pp-13-26. Conference Paper, Other, 2008.
  • The rhetoric of prime minister Koizumi and public involvement in Japan, in (eds.) Wilaiwan Khanittanan and Paul Sidwell, SEAL 14, 1, Camberra, Pacific Linguistics, pp. 23-34. Conference Paper, Refereed, Other, 2008.

Geographical Regions of Interest

  • Eastern Asia
  • Japan


  • Shoji Azuma (2022). Former Japanese Prime Minster Shinzo Abe and His Message of “Hope”. World Journal of Education and Humanities. Vol. 4, 4, (pp. 1-15). Published, 09/04/2022.
  • Shoji Azuma (2022). Gendai no Keigo no Shokugyoo-sa. Asakura Shoten (Tokyo). Published, 08/30/2022.
  • Shoji Azuma (2022). A study of speech style: Japan's Princess Aiko's first press conference. International Journal of Arts, Humanties and Social Scinece. Vol. 3, 5, 45-52. Published, 05/12/2022.
  • Shoji Azuma (2022). Suga seiken to seiji gengo ryoku. Ritsumeikan Shoku Kagaku Kenkyu. Vol. 7, 87-102,. Published, 04/27/2022.
  • Shoji Azuma (2022). Sociopragmatics of Political Discourse. (pp. 455-478). Mouton De Gruyter. Published, 03/01/2022.
  • Shoji Azuma (2022). Japanese Americans and generational tension. International Journal of the Sociology of Languages. Vol. 22, 273, 57-80. Published, 01/10/2022.
  • Shoji Azuma (2021). A Study of Former Japanese Prime Minister Abe’s Speaking Style in 2020: Listener-Oriented or Speaker-Oriented?. Athens Journal of Mass Media and Communications, Athens Institute for Education and Research (ATINER). Published, 11/30/2021.
  • Shoji Azuma (2021). Prime Minister Suga, Gender Equality and Rapport Speech: A Study of Speech Style. International Journal of Arts, Humanities & Social Science. Vol. 2, 6, 49-55. Published, 05/15/2021.
  • Shoji Azuma (2020). Prime Minister Suga and His Rejection of Six Nominees: A Study of Speech Styles . American International Journal of Social Science. Vol. Vol. 9, No. 4, December 2020, pp. 8-15. Published, 12/22/2020.
  • Shoji Azuma (2019). Political Rhetoric in Japan. (pp. 1131-1152). De Gruyter. Published, 11/18/2019.
  • Shoji Azuma (2019). Koizumi Shinjiro no kotoba o gengogakusha ga maruhadaka ni suru. (pp. 122-129). Chuo Koron. Published, 11/04/2019.
  • Shoji Azuma (2019). Recovering from a natural disaster: The poster project in the city of Onagawa, Japan. International Journal of Language and Linguistics, Center for Promoting Ideas. Vol. Vol. 6, No.1, 25-34. Published, 02/04/2019.
  • Shoji Azuma (2018). Beyond Objectivity: Local Newspaper and the Eastern Japan Great Earthquake. Kokuritsu Kokugo Kenkyuujo Ronshuu. Published, 11/21/2018.
  • Hito wa dono yooni kaori no gengoka o okonau no ka (Putting smell into words: A sociolinguistic study of how we verbalize the sense of smell), Cosmetology, Vol 25, pp.120-125, Tokyo: Cosmetology Kenkyuu Shinkoo Zaidan. Published, 09/01/2017.
  • PPAT to yuumoa riron (PPAP and theories of humor), Kotoba to Moji, Vol. 7, pp.155-164. Published, 04/01/2017.
  • Senchuu no Koohoo: Tokyo shi jyoohookyoku no koohoo senryaku (War propaganda during WW2: A case of Tokyo Metoropilitan Information Division), in Aizawa, Masao & Hiroyuki Kanazawa (eds.), Senzen ki SP ban Record ga Hiraku Nihongo Kenkyuu (Utilization of Pre-war SP Record Archives in Japanese Language Research), Tokyo: Kazama Shoten. (pp. 88-108). Published, 03/01/2016.
  • Zatsudan teki speech to hi-zatsudan teki speech (Small Talk and Big Talk), in K. Murata & Ide Risako (eds.), Zatsudan no Bigaku (Aesthetics of Small Talk), Tokyo: Hitsuji Shoboo (pp. 23-50). Published, 02/14/2016.
  • How do strangers speak on a lift chair in North American ski resorts?- A discourse analysis of small talk - Journal of Ski Science, 12, 1, pp. 3-14. Published, 11/01/2015.
  • Japanese earthquake slogans and the persistence of wakimae ('discernment') in VAKKI Publications 3, pp. 46-57. Published, 12/25/2014.
  • The language of leadership in the aftermath of the Japanese earthquake, in A. Awotona (ed.), Rebuilding Sustainable Communities after Disasters in China, Japan and Beyond. Cambridge Scholars Publishing. (pp. 203-224) ISBN: 1-4438-5814-5. Published, 05/30/2014.
  • Naze ano hito no hanashi ni mimi o katamukete shimau no ka?: Shiteki Gengo to Kooteki Gengo ('Private Language and Public Language'). Tokyo: Koobun-sha. ISBN: 978-4-334-03797-0 (235 pages). Published, 05/20/2014.
  • 2010 Minshutoo daihyoo senkyo ni mirareru seiji gengo (Political languges in 2010 DPJ presidential election), Kuniyoshi Kataoka, Keiko Ikeda (eds.), Komyunikeeshon nooryoku no shosoo (Aspects of Cummunicative Competence), Tokyo: Hitsuji Shoboo, pp.261-285 ISBN: 978-4-89476-611-2. Published, 05/01/2013.コミュニケーション能力の諸相―変移・共創・身体化-片...
  • Campaign speeches and public acceptance in contemporary Japan, Philologia Hispalensis, 26/1-2, 37-57. Published, 11/01/2012.
  • Hashishita go no maryoku o yomitoku (A linguistic analysis of Hashishita's magical power), Chuuoo Kooron, 127, 8, pp. 138-141. Published, 07/01/2012.
  • Seijika no kotoba: joohoo to joocho (Political language: information and emotion), Tokyo: Nihongogaku (Japanese linguistics), 31, 4, pp. 20-35. Published, 05/01/2012.
  • Dojoo saishoo no gengoryoku o shindan suru (A linguistic strategy of the Japanese new "loach" prime minister), Chuuoo Kooron, 126, 12, pp. 63-70. Published, 11/01/2011.
  • Soapbox speeches in the summer of Seikei Kootai, Journal of Japanese Language and Literature, 45, 1, pp. 141-167. Published, 04/01/2011.
  • With your permission: a negotiation strategy of face in contemporary Japanese, Global Business Languages, 15, 1, pp. 93-104, Purdue University. Published, 12/01/2010.
  • Senkyo Enzetsu no Gengogaku ('Linguistics of political speeches'), Minerva Shoboo, Tokyo, Japan, ISBN:978-4-623-05781-8 C1080 (253 pages). Published, 06/10/2010.
  • Shakai gengogaku nyuumon (kaitee-ban), Tokyo, Kenkyuusha, ISBN:978-4-327-40157-3 (220 pages). Published, 12/01/2009.
  • Bilingualism o saguru (exploring bilingualism), in (ed.) Yukio Otsu, Hajimete manabu gengogaku (An introduction to linguistics), Kyoto, Minerva Publishers, pp. 153-168. Published, 10/25/2009.
  • Obama no gengo kankaku (Rhetoric of Obama), Tokyo, NHK Publishers, ISBN:978-4-14-088288-7 (222 pages). Published, 04/10/2009.
  • Hito o hikitsukeru kotoba senryaku (Linguistic strategies of involvement), Tokyo, Kenkyuusha ISBN:978-4-327-37725-0 (219 pages). Published, 01/30/2009.
  • Japan in transition: talking styles among prime ministers in post-war Japan, in (eds.) Gloria Alvarez Benito, Gabriela Fernandez Diaz, Isabel Inigo Mora, Discourse and Politics, Cambridge Scholars Publication, pp. 12-31. Published, 2009.