Terry Pavia
  • Adjunct Associate Professor, General Pediatrics, University of Utah
  • Adjunct Associate Professor, General Pediatrics, University of Utah
  • Adjunct Associate Professor, Pediatrics
  • Associate Professor Emeritus, Marketing Department
801-581-8696

Research Statement

Consumer Behavior, Health Care, Marketing Strategy and New Products

Presentations

  • TERESA M PAVIA, & athrynn Pounders and Monica Labarge. (2019) Relational Autonomy and the Pregnancy, Childbirth and Post-partum Customer Journey: A Micro, Meso and Macro Perspective. Conference Paper, Refereed, Presented, 06/28/2019.
  • TERESA M PAVIA, & Kathrynn Pounders. (2018) Gender, Illness, Age and Productivity: Addressing the Intersectionalities of Young Women with Advanced Cancer. Conference Paper, Refereed, Presented, 07/12/2018.
  • TERESA M PAVIA, & Terri Rittenburg. (2016) Vulnerability, Risk and Community Sustainability. Invited Talk/Keynote, Presented, 08/03/2016.
  • TERESA M PAVIA (2016) Consumers with Non-Mainstream Bodies: The Interaction of Market Forces, Social Trends and Firm Goals. Conference Paper, Refereed, Presented, 07/11/2016.
  • MARLYS MASON, & TERESA M PAVIA. (2014) Health and Consumer Vulnerability: Identity Dissolution and Resiliency Behaviors. Conference Paper, Refereed, Presented, 10/24/2014.
  • TERESA M PAVIA (2014) The Role of Product and Place in the Vulnerability of Visible Difference. Conference Paper, Refereed, Presented, 07/04/2014.
  • TERESA M PAVIA (2014) Water for the Future: Balancing Individual Interests with Overall Welfare. Invited Talk/Keynote, Presented, 04/25/2014.

Languages

  • English, fluent.

Publications

  • Caren Jean Frost and Kathleen Digre & Elizabeth Tashjian (2016). 7 Domains of Women's Health: Multidisciplinary Considerations of Women’s Health in the 21st Century. Kendall Hunt. Teaching - refereed, Published, 08/22/2016.
  • Teresa Pavia (2016). Consumers with Non-Mainstream Bodies: The Interaction of Market Forces, Social Trends and Firm Goals. . proceeding of the 41st Annual Macromarketing Conference. Discipline based - refereed, Published, 07/11/2016.
    http://macromarketing.org
  • Mason, Marlys (2015). Health Shocks, Identity and Consumer Vulnerability. (pp. 145-156). Routledge Studies in Critical Marketing: Vulnerable Consumers: Conditions, Contexts and Characteristics. Practice - refereed, Published, 08/2015.
  • Teresa M. Pavia & Marlys M. Mason (2014). Vulnerability and Physical, Cognitive and Behavioral Impairment: Model Extensions and Open questions. Journal of Macromarketing. Vol. 34(4), 471-485. Discipline based - refereed, Published, 12/01/2014.
  • Teresa M. Pavia & Marlys M. Mason (2012). Inclusion, Exclusion and Identity in the Consumption of Families Living with Childhood Disability. Consumption, Markets and Culture. Vol. 15 (1), 87-116. Discipline based - refereed, Published, 01/01/2012.
  • Pavia, T., & Marlys Mason. (2006). When the Family System Includes Disability: Adaptation in the Marketplace, Roles and Identity. Journal of Marketing Management. 22, 1009-1030. Discipline based - refereed, Published, 11/2006.
  • Pavia, T.(2006). Developing New Practitioners Who Value New Marketing Knowledge: An Approach to Executive Education". Marketing Intelligence & Planning., 295-306. Discipline based - refereed, Published, 05/2006.
  • Teresa Pavia & Marlys Mason (2004). The Reflexive Relationship Between Consumer Behavior and Adaptive Coping. The Journal of Consumer Research. Vol. 31, 441-454. Discipline based - refereed, Published, 09/2004.
  • Pavia, T., & Dodson, Kimberly. (2003). The Rover Project: A Corporate Start-Up Within Techco. Strategic Technology Management: Building Bridges Between Sciences, Engineering, and Business Management. Published, 12/2003.
  • Pavia, Teresa & Marlys Mason (2001). Exploring Water Consumption Using a Gender Continuum: The Case of the American West. Academy of Marketing Science Review [Online] 01 (10). Practice - refereed, Published, 10/2001.