Mangun, Kimberley and Jeremy J. Chatelain. “For ‘the cause of civil and religious liberty’: Abner Cole and the Palmyra, NY, Reflector (1829-1831).” Article under review at American Journalism. This qualitative article is the first to analyze the (Palmyra, NY) Reflector through the lens of the Freethought Movement, a philosophical viewpoint informed by science, facts, and reason. Sixty-six issues of the literary newspaper published between September 2, 1829, and March 19, 1831—the paper’s entire run—were examined using discourse analysis and narrative analysis. The editor/publisher, Abner Cole, used the Reflector to advocate free speech, freedom of the press, and civil and religious liberty. In the process, he and other Freethought editors contributed to the marketplace of ideas and set the stage for further development of free-speech theory. Submitted, 11/2013.
Mangun, Kimberley. “The Western Outlook: ‘A Journal Devoted to the Interests of the Negro on the Pacific Coast and the Betterment of His Condition.’” Forthcoming in African Americans in the History of Mass Communication: A Reader, ed. and with an introduction by Naeemah Clark (New York: Peter Lang Publishing, 2014). . In press, 10/2013.
Mangun, Kimberley and Lisa M. Parcell. “The Pet Milk Company ‘Happy Family’ Advertising Campaign: A Groundbreaking Appeal to the Negro Market of the 1950s.” Article accepted for publication in Journalism History (Summer 2014). During the 1950s, a Pet Milk Company photographer traveled the country from Los Angeles to Harlem to photograph Black families for ads that appeared in the Birmingham (AL) World, Washington (D.C.) Afro-American, Los Angeles Sentinel, and other Black periodicals. This article is the first to analyze Pet Milk’s groundbreaking “happy family” advertising campaign, which used Black spokespeople and unique ad copy to reach the so-called Negro market in the 1950s. The campaign, led by a Black ad executive, reflected the burgeoning Civil Rights Movement and illustrated socioeconomic gains some families had achieved by that decade. A total of 107 ads were located in newspapers. Of those, thirty-five discrete ads published between November 5, 1949, and March 29, 1958, were analyzed for this qualitative study. The scope and number suggests that this was a major campaign that aimed to regularly expose Black consumers to PET Milk and promote brand loyalty.
. Accepted, 09/2013.
Mangun, Kimberley. “Marshall ‘Major’ Taylor and the Summer of 1910: How Salt Lake City Newspapers Framed the Bicycle Racer’s Final Season.” Newspaper Research Journal 34, no. 3 (Summer 2013): 36-59. Marshall “Major” Taylor concluded his illustrious racing career in 1910 in Salt Lake City, where he spent the summer competing at the Salt Palace Saucer Track. This qualitative study uses framing to explore how he and his bicycle races were covered in articles, cartoons, and advertisements published in local white newspapers. The study offers a fuller picture of the man and his career, provides insight into some of the challenges he faced as a black athlete in the Jim Crow era, and contributes historical context to research on racialized portrayals of athletes. Published, 08/2013.
Mangun, Kimberley. Review of James J. Kilpatrick: Salesman for Segregation by William P. Hustwit (Chapel Hill: The University of North Carolina Press, 2013) in Journalism History (forthcoming). Accepted, 08/2013.
Mangun, Kimberley. Review of Struggles for Equal Voice: The History of African American Media Democracy by Yuya Kiuchi (Albany: State University of New York Press, 2012). Review published May 5, 2013, on Jhistory, an H-Net listserv for the discussion of the history of journalism and mass communication. Published, 05/2013.
Mangun, Kimberley, and Larry R. Gerlach. “Making History: Utah Press Coverage of the Robert Marshall Lynching.” Forthcoming in Lynching Beyond Dixie: American Mob Violence Outside the South, ed. and with an introduction by Michael J. Pfeifer (Champaign: University of Illinois Press, 2013).
Mangun, Kimberley. Review of Murder, the Media, and the Politics of Public Feelings: Remembering Matthew Shepard and James Byrd, Jr., by Jennifer Petersen (Bloomington: Indiana University Press, 2011). Review published December 10, 2012, on Jhistory, an H-Net listserv for the discussion of the history of journalism and mass communication.
Mangun, Kimberley. “Technology and History [are] the Future,” The Intelligencer (quarterly newsletter of the American Journalism Historians Association), Fall 2012. The 1300-word piece incorporated details about the virtual symposium, “Astride Two Ages: Technology and the Civil War,” held at the National Museum of American History in Washington, D.C., as well as a discussion of the “vanishing media archive" and its implications for historians. Published, 11/2012.